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9.4

Spot Score

Pardot

Pardot Reviews in May 2025: User Ratings, Pros & Cons

Powering your marketing success.

4.2

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Pardot Reviews & Ratings

4.2

Very Good

Based on 3396 ratings & 3426 reviews

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terible

(105)

Expert's Review

Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more

Pardot pros and cons

  • Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.

  • Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.

  • Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.

  • Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.

  • Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.

  • Cost-prohibitive for small or mid-sized businesses due to high pricing.

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Showing 3371-3380 out of 3426

10/04/13

5 out of 5

Great product!

What do you like best? I've used Pardot for a few years now, and they continue to improve the product in ways you wouldn't expect - various workflows, UI elements, etc., to make my job easier. Dedication to providing value year and year out cannot be beat. Their support is great too. The two times I've had to get assistance have been met quickly, and my issues were resolved. What do you dislike? There's not a lot to dislike. In the past, i've wanted additional connectors, but they ...

Read more

10/04/13

5 out of 5

Pardot builds simple, powerful software and has great support

What do you like best? A combination of great software and amazing support. When you look under the hood of the Pardot system, you can tell that they take pride in the software they build. It's not just a list of features. What do you dislike? No complaints. Everything is as advertised. Recommendations to others considering the product Other vendors may have more features, but often take highly skilled people to make them all work properly. The simplicity and consistency in those ...

Read more

10/04/13

5 out of 5

Best, Hands Down

What do you like best? Implementation was easy. Integration with the website was breeze. On boarding is second to none. Getting the web-tracking together with the nurturing has been amazingly insightful. Salesforce integration is wonderfully powerful. What do you dislike? It is a bit out of our price range, but we have been seeing the value to justify it. Recommendations to others considering the product I've been around the marketing automation block before and used different ...

Read more

10/04/13

5 out of 5

Great product!

What do you like best? I've used Pardot for a few years now, and they continue to improve the product in ways you wouldn't expect - various workflows, UI elements, etc., to make my job easier. Dedication to providing value year and year out cannot be beat. Their support is great too. The two times I've had to get assistance have been met quickly, and my issues were resolved. What do you dislike? There's not a lot to dislike. In the past, i've wanted additional connectors, but they ...

Read more

10/04/13

5 out of 5

Pardot builds simple, powerful software and has great support

What do you like best? A combination of great software and amazing support. When you look under the hood of the Pardot system, you can tell that they take pride in the software they build. It's not just a list of features. What do you dislike? No complaints. Everything is as advertised. Recommendations to others considering the product Other vendors may have more features, but often take highly skilled people to make them all work properly. The simplicity and consistency in those ...

Read more

10/04/13

5 out of 5

Best, Hands Down

What do you like best? Implementation was easy. Integration with the website was breeze. On boarding is second to none. Getting the web-tracking together with the nurturing has been amazingly insightful. Salesforce integration is wonderfully powerful. What do you dislike? It is a bit out of our price range, but we have been seeing the value to justify it. Recommendations to others considering the product I've been around the marketing automation block before and used different ...

Read more

09/26/13

4.5 out of 5

Solid platform, constantly improving, great people

What do you like best? Like many other reviewers, we've found Pardot's customer support and implementation team exceptional. They are knowledgeable and timely. Features: -I love using dynamic content to make messages relevant -the GoToWebinar connector brings in webinar registration and attendance statistics, -email testing with variable content -email rendering preview in all major email clients, browsers and mobile devices -by connecting Pardot to our Salesforce ...

Read more

09/26/13

4.5 out of 5

Solid platform, constantly improving, great people

What do you like best? Like many other reviewers, we've found Pardot's customer support and implementation team exceptional. They are knowledgeable and timely. Features: -I love using dynamic content to make messages relevant -the GoToWebinar connector brings in webinar registration and attendance statistics, -email testing with variable content -email rendering preview in all major email clients, browsers and mobile devices -by connecting Pardot to our Salesforce ...

Read more

08/14/13

5 out of 5

User friendly

What do you like best? This software is best for marketing and it is very user friendly. What do you dislike? There is nothing that I must dislike regarding Pardot. It is simply amazing. Recommendations to others considering the product Must get

08/14/13

5 out of 5

User friendly

What do you like best? This software is best for marketing and it is very user friendly. What do you dislike? There is nothing that I must dislike regarding Pardot. It is simply amazing. Recommendations to others considering the product Must get