Pardot Reviews in October 2026: User Ratings, Pros & Cons

A great service that helps identify the most valuable leads

What do you like best? The ability to go in and clearly see who's done what is invaluable. What do you dislike? Been working through the integration with SalesForce and getting it to sync exactly what you want has taken more time than expected. What business problems are you solving with the product? What benefits have you realized? We're identifying who to spend out time with.

Game Changing

What do you like best? I love the lead deck. The infinite trackability really is a game changer What do you dislike? gmail integration stinks. I don't like that i cant easily use the gmail client to send tracked emails. What business problems are you solving with the product? What benefits have you realized? Marketing automation, and only reaching out to clearly interested parties.

Pardot makes my work a lot easier.

What do you like best? Very easy to comprehend, easy layout. Looks good. What do you dislike? I can't think of anything off hand, sometimes there is a delay in getting through to us. What business problems are you solving with the product? What benefits have you realized? We get work orders very quickly from pardot.

Pardot Review - great tool for more than just email

What do you like best? Pardot provides great insights into web traffic by showing what companies/prospects are on your site and scoring/grading them. Setting up the scoring system is easy to do. Also, integrating with salesforce allows gives our sales team so much information that they are able to use. They are more educated about our prospects before even picking up the phone. The drip campaigns and list segmentation has been a life-changer for us. We are able to break down lists in ...

Excellent Marketing Software

What do you like best? Pardot has always been great at immediately responding to questions/concerns we were having with a solution to the issues we were having. Their team was extremely helpful when we were implementing the software into our system also. It is very user friendly and didn't require a ton of training. We were able to start using the software immediately. What do you dislike? The reporting has been an issue and the connection with Salesforce can sometimes interfere with ...

Love Pardot!

What do you like best? Even though this is a pretty easy system, sometimes a little help may be needed. When the need arises, just click on the “Talk to Pardot Solutions!” button at the bottom of your screen, and a team of amazingly helpful, patient and knowledgeable “Pardashians” is there to answer your question (no matter how stupid, troubleshoot your problem (no matter how complicated, or figure out the best way to accomplish what you need (no matter how goofy. The dynamic list ...

Our Agency likes Pardot for our Clients

What do you like best? Tracking! The tracking and reporting in Pardot is wonderful. We use the system for our clients email campaigns as well as landing pages for email and direct mail campaigns. The reporting is user friendly and easy to digest. In addition, once we've establish templates in the system, our clients have flexibility to drop in content and imagery into those specified templates. This makes the marketing their team creates more consistent to the overall brand look and feel ...

Our Agency likes Pardot for our Clients

What do you like best? Tracking! The tracking and reporting in Pardot is wonderful. We use the system for our clients email campaigns as well as landing pages for email and direct mail campaigns. The reporting is user friendly and easy to digest. In addition, once we've establish templates in the system, our clients have flexibility to drop in content and imagery into those specified templates. This makes the marketing their team creates more consistent to the overall brand look and feel ...

Pardot Review

What do you like best? I like the ease of the email editing wizard and the ability to sync directly back to specified campaigns in Salesforce. I also find it useful to be able to look at the calendar on the home page to see when emails went out, as well as to be able to pull reports from past years or quarters to provided feedback. What do you dislike? I am finding some challenges with the automation rules that I am currently setting up and find that process a little confusing, but ...

Pardot allows us to realize more efficiency.

What do you like best? Having someone walk us through the process and hold our hand until we were ready to go live the product was invaluable. This tool has replaced a couple of others we were using previously and has saved an incredible amount of time/effort placed on our sales and marketing staff. What do you dislike? Not much. We are small company so pushing this out in a timely fashion was a little difficult for us. What business problems are you solving with the product? What ...