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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 3261-3270 out of 3426

A

Anonymous

03/27/14

3.5 out of 5

My experience with Pardot has been good as we development our marketing automation programs

What do you like best? Customer service, ease of use interface for campaigns What do you dislike? Limitations to sync to CRMs, A/B Testing What business problems are you solving with the product? What benefits have you realized? Tracking and reporting of marketing campaigns for ROI

A

Anonymous

03/27/14

3.5 out of 5

Much better than Hubspot

What do you like best? The product has consistently grown and expanded since it was purchased by salesforce. What do you dislike? The support leaves much to be desired. I've been given incorrect info in the chat feature on more than one occasion that led to things not working as they should. What business problems are you solving with the product? What benefits have you realized? Getting leads from website into salesforce, sending email, building landing pages with seamless integration.

A

Anonymous

03/27/14

3.5 out of 5

Pardot takes Marketing to a new level

What do you like best? Automation helps me organize and reach all of the possible prospects. As well create innovative marketing and gather specific information from the user experience with our company. This is helpful for marketing and produces great results for the sales staff to use. What do you dislike? Still looking for dislikes...Everything implemented well and still operating without hitting a wall. What business problems are you solving with the product? What benefits have ...

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A

Anonymous

03/27/14

4 out of 5

Pardot is great!

What do you like best? Pardot has been great for our company in terms of potential customers inquiring about how they can get a hold of us for further discussion What do you dislike? I have had no real problems with the service What business problems are you solving with the product? What benefits have you realized? We have been able to easily get ahold of potential customers

A

Anonymous

03/27/14

4 out of 5

Pardot Beginner

What do you like best? The User Interface: It is incredibly easy (much easier than other Marketing Automation platforms that I have tried with the drag and drop feature. What do you dislike? There are some limitations with the segmentation of lists as well as the inability to use the same form in multiple campaigns. We generally have several campaigns going on at the same time and need to create separate forms for each. What business problems are you solving with the product? What ...

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A

Anonymous

03/27/14

4 out of 5

Robust B2B Mkting Automation

What do you like best? User-friendly, intuitive to use and well structured. What do you dislike? Pardot covers some basic topics in its training materials. It would be nice to have more comprehensive topics covered. What business problems are you solving with the product? What benefits have you realized? Identify leads and successfully pursue them.

A

Anonymous

03/27/14

4 out of 5

very good, and at the right price

What do you like best? simple to use. i didn't need to hire a full time person to manage our email marketing. What do you dislike? there have been some issues with uptime on the "visitors" function What business problems are you solving with the product? What benefits have you realized? email marketing

A

Anonymous

03/27/14

4 out of 5

Great Product

What do you like best? Links well to Salesforce.com, you have the ability to create lists and email campaigns. What do you dislike? Doesn't keep me logged in even when I click please keep me logged in. What business problems are you solving with the product? What benefits have you realized? Lead automation

A

Anonymous

03/27/14

4 out of 5

Pardot is great!

What do you like best? The ease of use and how simple it is to send emails out. What do you dislike? I think the 'next' button should be on the right side What business problems are you solving with the product? What benefits have you realized? Sending emails to customers

A

Anonymous

03/27/14

4 out of 5

Great Editor Options

What do you like best? I really enjoy the editor tool. Having worked with other marketing automation software that requires a lot of HTML customization, it's great having the ease and flexibility to customize emails without coding and jumping to tons of different tabs to get templates and design images. What do you dislike? I would prefer if there were more validation options. What business problems are you solving with the product? What benefits have you realized? Marketing ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].