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9.4

Spot Score

Pardot

Pardot Reviews in May 2025: User Ratings, Pros & Cons

Powering your marketing success.

4.2

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Pardot Reviews & Ratings

4.2

Very Good

Based on 3396 ratings & 3426 reviews

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terible

(105)

Expert's Review

Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more

Pardot pros and cons

  • Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.

  • Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.

  • Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.

  • Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.

  • Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.

  • Cost-prohibitive for small or mid-sized businesses due to high pricing.

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Showing 3241-3250 out of 3426

03/27/14

3.5 out of 5

Much better than Hubspot

What do you like best? The product has consistently grown and expanded since it was purchased by salesforce. What do you dislike? The support leaves much to be desired. I've been given incorrect info in the chat feature on more than one occasion that led to things not working as they should. What business problems are you solving with the product? What benefits have you realized? Getting leads from website into salesforce, sending email, building landing pages with seamless integration.

03/27/14

3.5 out of 5

My experience with Pardot has been good as we development our marketing automation programs

What do you like best? Customer service, ease of use interface for campaigns What do you dislike? Limitations to sync to CRMs, A/B Testing What business problems are you solving with the product? What benefits have you realized? Tracking and reporting of marketing campaigns for ROI

03/27/14

3.5 out of 5

Robust product, easier learning curve than other marketing automation services

What do you like best? The interface and flow behind this product seems much more straightforward than other products i have used like Eloqua if you have time to go through the product demos and tutorials. The close integration with salesforce is great. The plugin for wordpress was great for getting tracking and forms up and running without almost no effort at all. Easy to upload contacts. Reports are easy to read. What do you dislike? My only complaint is that I thought their ...

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03/27/14

3.5 out of 5

Pardot is a great tool for automating our lead funnel

What do you like best? Starting with lead-capture using form handlers and integrations with things like Wistia all the way through to the Salesforce integration where we hand off leads to the sales team, Pardot cuts a lot of work out of managing our marketing funnel. What do you dislike? There are still a lot of frustrating limitations (like not being able to send Company names through the GoToWebinar connector that seem to take up time in my day. What business problems are you ...

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03/27/14

3.5 out of 5

Pardot does what you need!

What do you like best? Their API. Once you learn how to properly query their database, you can easily get what you need without a hassle. What do you dislike? Their customer service, while it did solve all of our issues, it did take a while longer than anticipated. What business problems are you solving with the product? What benefits have you realized? We needed to synchronize our marketing database with our own local database, so we learned how to use their API and how well we can ...

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03/27/14

3.5 out of 5

Working Great!

What do you like best? I like the lead scoring/grading which helps me know who is engaged by looking at email analytics . What do you dislike? The track with Pardot extension for Gmail conflicts with other extensions I use like Cirrus Insight. What business problems are you solving with the product? What benefits have you realized? Customer engagment by using campaigns and activity tracking. It allows me as a sales person to contact directly with interested parties.

03/27/14

3.5 out of 5

Just the facts ma'am!

What do you like best? Cutting out the manual steps and giving me what needs my attention now! What do you dislike? I only dislike that I am still working to leverage the power of the tool and so I am sure there are things that could be helping me but they aren't set up yet. What business problems are you solving with the product? What benefits have you realized? Process and automating the routine

03/27/14

3.5 out of 5

Growing up with Pardot

What do you like best? Customer support is top notch. I love that I can open up the chat window and immediately talk to someone about any issue I experience. The support team are knowledgeable, friendly and fun! When the problem is especially tricky or related to a bug in the system, they ask to take it offline and start a case I can follow via email until the issue is resolved. Pardot is very easy to learn to use and has features for people just starting out with marketing automation ...

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03/27/14

3.5 out of 5

Great for Email Templates and Campaigns!

What do you like best? I really enjoy the ease of creating and managing email templates for our various campaigns. Being able to hammer-out one awesome template that I can copy for future emails is a huge time saver. Although I know my fair amount of HTML/CSS, it helps to have a competent WYSIWYG editor that allows me to quickly whip-up some style. Support has been helpful whenever I run into any issue major enough to open a ticket (although I only work as Web Designer at Cirruspath. Our ...

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03/27/14

3.5 out of 5

Pardot does what you need!

What do you like best? Their API. Once you learn how to properly query their database, you can easily get what you need without a hassle. What do you dislike? Their customer service, while it did solve all of our issues, it did take a while longer than anticipated. What business problems are you solving with the product? What benefits have you realized? We needed to synchronize our marketing database with our own local database, so we learned how to use their API and how well we can ...

Read more