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9.4

Spot Score

Pardot

Pardot Reviews in May 2025: User Ratings, Pros & Cons

Powering your marketing success.

4.2

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Pardot Reviews & Ratings

4.2

Very Good

Based on 3396 ratings & 3426 reviews

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terible

(105)

Expert's Review

Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more

Pardot pros and cons

  • Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.

  • Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.

  • Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.

  • Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.

  • Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.

  • Cost-prohibitive for small or mid-sized businesses due to high pricing.

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Showing 3231-3240 out of 3426

03/27/14

3.5 out of 5

Easy Implementation and Great Ongoing Support

What do you like best? I loved how easy it was to implement this product. The team was very supportive and helped us get up and running in no time. They were especially helpful integrating this product with sales force. The ongoing support is also very helpful. It's easy to get in touch with support and our account advocate. We also love the drag and drop drip campaign builder and the interface as a whole is easily learned. What do you dislike? I think the grading system could be more ...

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03/27/14

3.5 out of 5

Pardot - I like it a lot.

What do you like best? Landing Page creator - the most computer illiterate person can figure it out. What do you dislike? Glitches from time to time, the email editor can be a little difficult to deal with. Sometimes it's just easier to work directly in the html coding. Needs some work- if it were as awesome as the landing page editor than we'd be in business. Recommendations to others considering the product Standard marketing automation software. Expect the expected. What ...

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03/27/14

3.5 out of 5

Always helpful and friendly, despite bugs

What do you like best? The live chat support is a great help! Whenever I have a question or run into a bug, the support team is ready to help and walk me through any issues I might be having. What do you dislike? The amount of bugs that occurs with the email editor. Also I wish there was more stability with the drip campaigns so we could schedule them out at particularly times. What business problems are you solving with the product? What benefits have you realized? I do email ...

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03/27/14

3.5 out of 5

New Pardot user

What do you like best? I like that the platform is easy to use. Building landing pages, forms and email is pretty intuitive. Super easy to sync to SFDC, too! What do you dislike? I'd like an easy way to update data in SFDC. Instead of having to pick a master for field values, allow updates to happen both on the Pardot and SFDC side! What business problems are you solving with the product? What benefits have you realized? It's a more robust platform with better reporting ...

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03/27/14

3.5 out of 5

Pardot takes Marketing to a new level

What do you like best? Automation helps me organize and reach all of the possible prospects. As well create innovative marketing and gather specific information from the user experience with our company. This is helpful for marketing and produces great results for the sales staff to use. What do you dislike? Still looking for dislikes...Everything implemented well and still operating without hitting a wall. What business problems are you solving with the product? What benefits have ...

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03/27/14

3.5 out of 5

User friendly with advanced options

What do you like best? how user friendly the tool is, reports, and navigation What do you dislike? I would like to see more metrics, and options for rules What business problems are you solving with the product? What benefits have you realized? we solve the problem of marketing automation, the benefit of launching campaigns on time, with accurate tracking and reporting post campaign.

03/27/14

3.5 out of 5

Robust product, easier learning curve than other marketing automation services

What do you like best? The interface and flow behind this product seems much more straightforward than other products i have used like Eloqua if you have time to go through the product demos and tutorials. The close integration with salesforce is great. The plugin for wordpress was great for getting tracking and forms up and running without almost no effort at all. Easy to upload contacts. Reports are easy to read. What do you dislike? My only complaint is that I thought their ...

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03/27/14

3.5 out of 5

Pardot is a big part of everything I do.

What do you like best? Pardot plugins are very easy to setup. It's list management and scoring is also incredibly easier than salesforce + marketo. If you are doing easy regular type emails that aren't incredibly dynamic you'll have a blast. What do you dislike? The landing page and email templating system is not intuitive to non-technical users. If you make a template the editable regions won't necessarily be clear. Also be sure you hit save as draft often - because you can and will ...

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03/27/14

3.5 out of 5

Josh Spence Review

What do you like best? The layout of the application is very nice and friendly What do you dislike? Sometimes the system is flaky it might take a long time to load a page, the page might not display correctly, the emails might take a long time to come through... but I know that we are probably using a shared server and I understand that I am impatient at times so it is not your fault. What business problems are you solving with the product? What benefits have you realized? We make ...

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03/27/14

3.5 out of 5

Pardot takes Marketing to a new level

What do you like best? Automation helps me organize and reach all of the possible prospects. As well create innovative marketing and gather specific information from the user experience with our company. This is helpful for marketing and produces great results for the sales staff to use. What do you dislike? Still looking for dislikes...Everything implemented well and still operating without hitting a wall. What business problems are you solving with the product? What benefits have ...

Read more