Pardot Reviews in October 2026: User Ratings, Pros & Cons

Excellent tool for tracking customer activity

What do you like best? Pardot is a great sales/marketing tool. Because of it, I have instant rapport with prospective clients because I know what features of my site they have been reviewing, as well as when they are online. I have been able to contact people extremely quickly when they request access to my site, which has definitely been appreciated. "Thank you for responding so quickly!" and "that was fast" are two phrases that I hear constantly because of pardot. What do you dislike? ...

Excellent product!

What do you like best? The easy to use platform, we migrated from another system that always had issues and with Pardot everything was easy to use out of the box. We now are able to track and measure efficiently with the salesforce plug in was a plus for us! Support questions are always answered on time as well which is a plus. What do you dislike? I wish there was more detailed reporting regarding campaigns. What business problems are you solving with the product? What benefits have ...

Easy to use platform with a growing feature set

What do you like best? I love Pardot's support team. I can ask them questions whenever I need them. No waiting for someone to email me back. The email editor has gotten so much better since I started using the platform almost two years ago. What do you dislike? The landing page editor can be a little annoying at times. I also wish there was a little more flexibility with building lists sometimes What business problems are you solving with the product? What benefits have you realized? ...

Pardot Review

What do you like best? We are able to manage all of our back-end workflows through Pardot (forms, LPs, dynamic lists, sales queues, etc and it integrates with SF. What do you dislike? There are some limitations when it comes to jiving with SF - ie. they both speak a different language and handle things like 'Leads' vs. ''Prospects' differently. And there aren't many plug-ins available with Pardot (ie. polling systems, etc. What business problems are you solving with the product? What ...

Live time interaction for the price has been very beneficial

What do you like best? I really like that I can interact live with my future customers and collect real time data. What do you dislike? There isn't really much that I dislike right now as I've been new to the Pardot features. Recommendations to others considering the product I would highly recommend Pardo to others attempting to capture data and customers quickly! What business problems are you solving with the product? What benefits have you realized? We have been trying to ...

Great product that increases efficiency and contact with all partners

What do you like best? I really like the drip campaigns and how we can establish a list and continually follow up even though the email is generated by Pardot and sent from my email address. What do you dislike? I dislike how the activity always feeds into the contact activity in salesforce because it skews my no activity follow up report. What business problems are you solving with the product? What benefits have you realized? I am able to stay in touch with more people in a much ...

Pardot - Marketing Automation with exceptional customer service

What do you like best? The customer support is amazing. There is always someone on Pardot chat to guide me through any difficulties I might be having. They even follow through with every request, to make sure I have completely solved my problem. What do you dislike? I occasionally have difficulty loading pages, and often have a problem with the email editor. Thankfully, chat is there to help. What business problems are you solving with the product? What benefits have you realized? ...

Easy to use with responsive customer service.

What do you like best? The flexibility and the constant adding of new features. What do you dislike? There are limitations in what you can do with some of the automation rules and completion actions. but nothing out of reason. Recommendations to others considering the product For small to medium size businesses this is a very viable option. And with their acquisition by SalesForce I would expect this to become an enterprise level service at some point. What business problems are ...

Quickly evolving into a GREAT marketing automation program

What do you like best? Pardot has dramatically improved since Salesforce purchased them. What I really love about Pardot is their ability to evolve. They are consistently implemented new features and I feel like the company actually listens to what the customers need/desire. I've even seen a few of my direct suggestions in the latest releases. Very cool! What do you dislike? They still need to work on their email analytics and email templates. Creating an email template should be as ...

Great email outreach

What do you like best? I use the report feature and am able to share with my team more efficiently. What do you dislike? I don't like that I can't pull reports and download/save them as PDF's. What business problems are you solving with the product? What benefits have you realized? I don't know if problems are being solved, but I am able to look more deeply into the outreach that we do.