9.4
Spot Score
Powering your marketing success.
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Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more
Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.
Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.
Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.
Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.
Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.
Cost-prohibitive for small or mid-sized businesses due to high pricing.
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Showing 3181-3190 out of 3426
03/27/14
Pardot Review - Formerly with Hubspot
What do you like best? I liked the robustness of the app and the UI. What do you dislike? The email system could be a bit more intuitive and robust and allow for better testing (to ensure all functions work even for draft emails. Also, the form/landing page builder needs to be a bit more flexible to support two column layouts for forms. What business problems are you solving with the product? What benefits have you realized? Helping companies utilize inbound/marketing automation ...
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03/27/14
Pardot Review - great tool for more than just email
What do you like best? Pardot provides great insights into web traffic by showing what companies/prospects are on your site and scoring/grading them. Setting up the scoring system is easy to do. Also, integrating with salesforce allows gives our sales team so much information that they are able to use. They are more educated about our prospects before even picking up the phone. The drip campaigns and list segmentation has been a life-changer for us. We are able to break down lists in ...
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03/27/14
Pardot Still Sets the Standard for My Campaign-to-Cash Needs
What do you like best? Pardot is, in my opinion, the premier tool for automating my marketing efforts. This is primarily because of the richness of the sources to which the tool connects. For example, I heavily use Wistia for hosting online video because of it's performance and it's ability to track views by email address. Pardot gives me the ability to augment that with connections to my social outposts on Facebook, Twitter, etc. What do you dislike? I think the acquisition of Pardot ...
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03/27/14
Super easy to get up and running
What do you like best? Getting going on Pardot was pretty easy. We've been using the product for a couple of months now and have already integrated it into most of our marketing programs. I love being able to see how people are interacting with the content we produce and distribute. What do you dislike? Pardot's keyword management is pretty limited. Also, I would love a bit more flexibility in managing campaigns -- would love to be able to merge two campaigns together, would also ...
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03/27/14
Love Pardot!
What do you like best? Even though this is a pretty easy system, sometimes a little help may be needed. When the need arises, just click on the “Talk to Pardot Solutions!” button at the bottom of your screen, and a team of amazingly helpful, patient and knowledgeable “Pardashians” is there to answer your question (no matter how stupid, troubleshoot your problem (no matter how complicated, or figure out the best way to accomplish what you need (no matter how goofy. The dynamic list ...
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03/27/14
Excellent & Versatile Solution
What do you like best? Pardot offers functionally for all kind of companies. Offering the easy UI interface as well as complex coding options. We’re happy with the solution and have been able to produce Close / Win MQL’s successfully 3 months into the software. What do you dislike? Sometimes there is not necessarily an easy way to apply something, so you have to look into the more complex options provided. Their customer service makes up for the difference which we’re happy about. ...
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03/27/14
Seamless integration
What do you like best? Even before it was SalesForce, Pardot's integration was seamless and easy to implement. What do you dislike? When managing various lists and products to market, having an all-in-one opt out isn't ideal. We have prospects that might not want widget A marketing, but definitely would like widget B, or newsletter C. What business problems are you solving with the product? What benefits have you realized? Email deliverability and transparency at the account level ...
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03/27/14
Pardot - Marketing Automation with exceptional customer service
What do you like best? The customer support is amazing. There is always someone on Pardot chat to guide me through any difficulties I might be having. They even follow through with every request, to make sure I have completely solved my problem. What do you dislike? I occasionally have difficulty loading pages, and often have a problem with the email editor. Thankfully, chat is there to help. What business problems are you solving with the product? What benefits have you realized? ...
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03/27/14
Marketing Automation Made Easy
What do you like best? Ease of building emails and setting up campaigns. Easy to build landing pages and forms are great. What do you dislike? Split testing program (not just splitting the list and comparing results is STILL not available. Also, reports are VERY basic...wish there were more robust reporting features available. Wish that when I hit the back arrow, my filter results were still there. As it is now, I have to keep running a filter each time I want to reverse out of a ...
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03/27/14
Great tool for marketing automation
What do you like best? It is a great easy to use tool for enabling marketing automation for sales and marketing organizations. Great to link lead generation to business opportunities. What do you dislike? Not much to dislike really. Content marketing put a lot of focus on content generation that is relevant and this takes time to produce. Sadly no marketing automation tool yet can help you to automise that process : What business problems are you solving with the product? What ...
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