9.4
Spot Score
Powering your marketing success.
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Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more
Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.
Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.
Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.
Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.
Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.
Cost-prohibitive for small or mid-sized businesses due to high pricing.
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Showing 3171-3180 out of 3426
03/27/14
Easy to use with responsive customer service.
What do you like best? The flexibility and the constant adding of new features. What do you dislike? There are limitations in what you can do with some of the automation rules and completion actions. but nothing out of reason. Recommendations to others considering the product For small to medium size businesses this is a very viable option. And with their acquisition by SalesForce I would expect this to become an enterprise level service at some point. What business problems are ...
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03/27/14
Quickly evolving into a GREAT marketing automation program
What do you like best? Pardot has dramatically improved since Salesforce purchased them. What I really love about Pardot is their ability to evolve. They are consistently implemented new features and I feel like the company actually listens to what the customers need/desire. I've even seen a few of my direct suggestions in the latest releases. Very cool! What do you dislike? They still need to work on their email analytics and email templates. Creating an email template should be as ...
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03/27/14
Marketing Automation Made Easy
What do you like best? Ease of building emails and setting up campaigns. Easy to build landing pages and forms are great. What do you dislike? Split testing program (not just splitting the list and comparing results is STILL not available. Also, reports are VERY basic...wish there were more robust reporting features available. Wish that when I hit the back arrow, my filter results were still there. As it is now, I have to keep running a filter each time I want to reverse out of a ...
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03/27/14
An all-in-one package!
What do you like best? As a graphic designer and marketing director I love the ability to send mass emails and design landing pages on the fly. What do you dislike? I would like more control over design elements in the creator without the complex knowledge of code. What business problems are you solving with the product? What benefits have you realized? Mass emailing, lead nurturing, landing page creation. We've have more control of the sales process and can hand off leads to sales ...
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03/27/14
Easy-to-Use, Great Reporting: Has Transformed Our E-Mail Marketing
What do you like best? The reporting options are really limitless. Setting up new landing pages and drip campaigns is quick and easy. Everything is intuitive. Lots of good help forums and support materials. What do you dislike? Customer support is not always as responsive as I would like when needing guidance. What business problems are you solving with the product? What benefits have you realized? Pardot has allowed us to take charge of our e-mail marketing cycle, creating more ...
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03/27/14
Great tool for marketing automation
What do you like best? It is a great easy to use tool for enabling marketing automation for sales and marketing organizations. Great to link lead generation to business opportunities. What do you dislike? Not much to dislike really. Content marketing put a lot of focus on content generation that is relevant and this takes time to produce. Sadly no marketing automation tool yet can help you to automise that process : What business problems are you solving with the product? What ...
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03/27/14
Pardot's automation makes life easier.
What do you like best? Automation! Running several campaigns and multiple lists would be a mess without automation. What do you dislike? On occasion, there have been some technical issues when building emails. What business problems are you solving with the product? What benefits have you realized? We market a software solution that isn't "sold" instantly. Our marketing requires several touches and coaching before a sale is made. Using Pardot we are able to segment lists and create ...
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03/27/14
Great email outreach
What do you like best? I use the report feature and am able to share with my team more efficiently. What do you dislike? I don't like that I can't pull reports and download/save them as PDF's. What business problems are you solving with the product? What benefits have you realized? I don't know if problems are being solved, but I am able to look more deeply into the outreach that we do.
03/27/14
Pardot is Making Marketing Automation easy to use
What do you like best? The tracking of opened emails allowing me to see who and when a link was clicked What do you dislike? Just the learning curve to become completely familiar with all of Pardot's capabilities What business problems are you solving with the product? What benefits have you realized? Nurturing leads through automation to remain in front of prospect. Landing page generation has been very beneficial
03/27/14
Everything is very easy to use. Would recommend.
What do you like best? Very easy to use out the box and the support you receive via the online chat support is best in class What do you dislike? Support are not always in before 10.30! But they're great What business problems are you solving with the product? What benefits have you realized? All my sales leads are quickly organised and filtered to the right sales person
