9.4
Spot Score
Powering your marketing success.
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Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more
Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.
Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.
Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.
Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.
Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.
Cost-prohibitive for small or mid-sized businesses due to high pricing.
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Showing 3141-3150 out of 3426
03/27/14
Game Changing
What do you like best? I love the lead deck. The infinite trackability really is a game changer What do you dislike? gmail integration stinks. I don't like that i cant easily use the gmail client to send tracked emails. What business problems are you solving with the product? What benefits have you realized? Marketing automation, and only reaching out to clearly interested parties.
03/27/14
Pardot rocks
What do you like best? Ease of use, great customer service, easy Salesforce integration What do you dislike? Took a lot to get it up and running, but what email tool doesn't? What business problems are you solving with the product? What benefits have you realized? Saving tons of time/money/energy
03/27/14
My experience overall has been positive.
What do you like best? Chat feature.............................. What do you dislike? The time it takes to export a list................... What business problems are you solving with the product? What benefits have you realized? I don't know.
03/27/14
Using Pardot since early 2013
What do you like best? The platform is always being updated with more improved features and better usability methods. They have done a good job of not making it seem overly complicated but when you need advanced capabilities, it has them. Their documentation is very good. And their support is amazing prompt and accurate. What do you dislike? Wish that they would have their designed their use of forms and landing pages such that more user tags for custom content would be available. They ...
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03/27/14
A nice upgrade in the Marketing Automation world
What do you like best? Compared to our previous MA solution, the best thing we love about Pardot is it's responsiveness. Whether it's responding to individual problems or industry-wide trends, Pardot is above and beyond other MA providers in always looking forward. What do you dislike? I can't say that there's much that our company dislikes. The biggest downfall when we signed up was that all file assets (images, pdf, etc resided in one "folder" or area. So adding a link to an email ...
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03/27/14
Deep into implementation for a global life sciences company.
What do you like best? I like the UI, it is very clean and easy to use. The ability to create templates for all content helps align the look and feel of content across multiple users and regions. What do you dislike? There are some basic features like auto tagging email links with GA params, segmenting based on connector integration (eventbrite and creating custom fields for forms that would be great. Recommendations to others considering the product Look into how you route leads in ...
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03/27/14
Simple, elegant and easy implementation
What do you like best? I appreciate that the interface is clean and relatively intuitive. We just finished the implementation process and the resources and support were fantastic. What do you dislike? So far we see some limitations on making dynamic content based on the assigned user. Otherwise the functionality has been appropriate for our level of use. What business problems are you solving with the product? What benefits have you realized? We needed a much better and more ...
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03/27/14
Pardot has been effective for our business
What do you like best? We started using Pardot a few months ago and had to integrate it with our site. The customer service was great in helping me get the information I needed right away. Their setup tutorial was easy for a developer like me to understand and follow. We were able to get it up and running pretty quickly and have seen great results. What do you dislike? I don't think there have been too many things that I didn't like about Pardot. It has been easy to use thus far and ...
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03/27/14
Easy to use software - but still comes down to your own ability.
What do you like best? Easy to set up simple nurture and drip campaigns. Great for tracking lead activity and scoring accordingly. The WYSIWYG editor for email and landing pages makes it easy for beginners but also has custom CSS options. Progressive profiling makes it easier to build a complete profile of clients. What do you dislike? I would like to see more options for the drip campaign logic choices, and the ability to have more than one CRM connected at the same time. I would also ...
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03/27/14
Easy to use with responsive customer service.
What do you like best? The flexibility and the constant adding of new features. What do you dislike? There are limitations in what you can do with some of the automation rules and completion actions. but nothing out of reason. Recommendations to others considering the product For small to medium size businesses this is a very viable option. And with their acquisition by SalesForce I would expect this to become an enterprise level service at some point. What business problems are ...
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