Pardot Reviews in October 2026: User Ratings, Pros & Cons

Pardot helpd us go from 0 - marketing automation in no time!

What do you like best? From lead scoring, to daily visitor & activity reports provide the insight to respond to the most active leads first. Oh, and drip campaigns. What do you dislike? Not able to select a specific time for drip emails to be delivered. What business problems are you solving with the product? What benefits have you realized? By scoring leads, Pardot has helped me plan my day based on the most active prospects.

Pardot Is A Great Salesforce App

What do you like best? As a salesforce administrator certain apps can be a pain to manage. Pardot is the exception and one of my favorite on the appexchange. What do you dislike? It is not completely within salesforce and we often are still required to sign into the pardot site to complete certain tasks. What business problems are you solving with the product? What benefits have you realized? Online web campaigns and impressions tracking. We have more visibility to our lead sources.

Pardot Still Sets the Standard for My Campaign-to-Cash Needs

What do you like best? Pardot is, in my opinion, the premier tool for automating my marketing efforts. This is primarily because of the richness of the sources to which the tool connects. For example, I heavily use Wistia for hosting online video because of it's performance and it's ability to track views by email address. Pardot gives me the ability to augment that with connections to my social outposts on Facebook, Twitter, etc. What do you dislike? I think the acquisition of Pardot ...

Super easy to get up and running

What do you like best? Getting going on Pardot was pretty easy. We've been using the product for a couple of months now and have already integrated it into most of our marketing programs. I love being able to see how people are interacting with the content we produce and distribute. What do you dislike? Pardot's keyword management is pretty limited. Also, I would love a bit more flexibility in managing campaigns -- would love to be able to merge two campaigns together, would also ...

Love Pardot!

What do you like best? Even though this is a pretty easy system, sometimes a little help may be needed. When the need arises, just click on the “Talk to Pardot Solutions!” button at the bottom of your screen, and a team of amazingly helpful, patient and knowledgeable “Pardashians” is there to answer your question (no matter how stupid, troubleshoot your problem (no matter how complicated, or figure out the best way to accomplish what you need (no matter how goofy. The dynamic list ...

Marketing Automation Made Easy

What do you like best? Ease of building emails and setting up campaigns. Easy to build landing pages and forms are great. What do you dislike? Split testing program (not just splitting the list and comparing results is STILL not available. Also, reports are VERY basic...wish there were more robust reporting features available. Wish that when I hit the back arrow, my filter results were still there. As it is now, I have to keep running a filter each time I want to reverse out of a ...

Seamless integration

What do you like best? Even before it was SalesForce, Pardot's integration was seamless and easy to implement. What do you dislike? When managing various lists and products to market, having an all-in-one opt out isn't ideal. We have prospects that might not want widget A marketing, but definitely would like widget B, or newsletter C. What business problems are you solving with the product? What benefits have you realized? Email deliverability and transparency at the account level ...

Pardot - Marketing Automation with exceptional customer service

What do you like best? The customer support is amazing. There is always someone on Pardot chat to guide me through any difficulties I might be having. They even follow through with every request, to make sure I have completely solved my problem. What do you dislike? I occasionally have difficulty loading pages, and often have a problem with the email editor. Thankfully, chat is there to help. What business problems are you solving with the product? What benefits have you realized? ...

Marketing Automation Made Easy

What do you like best? Ease of building emails and setting up campaigns. Easy to build landing pages and forms are great. What do you dislike? Split testing program (not just splitting the list and comparing results is STILL not available. Also, reports are VERY basic...wish there were more robust reporting features available. Wish that when I hit the back arrow, my filter results were still there. As it is now, I have to keep running a filter each time I want to reverse out of a ...

Great tool for marketing automation

What do you like best? It is a great easy to use tool for enabling marketing automation for sales and marketing organizations. Great to link lead generation to business opportunities. What do you dislike? Not much to dislike really. Content marketing put a lot of focus on content generation that is relevant and this takes time to produce. Sadly no marketing automation tool yet can help you to automise that process : What business problems are you solving with the product? What ...