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9.4

Spot Score

Pardot

Pardot Reviews in May 2025: User Ratings, Pros & Cons

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4.2

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Pardot Reviews & Ratings

4.2

Very Good

Based on 3396 ratings & 3426 reviews

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terible

(105)

Expert's Review

Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more

Pardot pros and cons

  • Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.

  • Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.

  • Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.

  • Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.

  • Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.

  • Cost-prohibitive for small or mid-sized businesses due to high pricing.

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Showing 3111-3120 out of 3426

03/27/14

4 out of 5

Pardot is great!

What do you like best? The ease of use and how simple it is to send emails out. What do you dislike? I think the 'next' button should be on the right side What business problems are you solving with the product? What benefits have you realized? Sending emails to customers

03/27/14

4 out of 5

Great Editor Options

What do you like best? I really enjoy the editor tool. Having worked with other marketing automation software that requires a lot of HTML customization, it's great having the ease and flexibility to customize emails without coding and jumping to tons of different tabs to get templates and design images. What do you dislike? I would prefer if there were more validation options. What business problems are you solving with the product? What benefits have you realized? Marketing ...

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03/27/14

4 out of 5

PARDOT REVIEW

What do you like best? I like the direct integration with Salesforce and Linkedin. What do you dislike? The site can be confusing; however, I do know there are training/help options for those new to Pardot. What business problems are you solving with the product? What benefits have you realized? We're able to mass communicate with our customers and now our sales team can track our marketing campaigns and follow up in a timely manner; it enables us to stay on top of our customer's ...

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03/27/14

4 out of 5

Great marketing tool- need Salesforce to manage leads

What do you like best? I really like the instant lead notification and the ranking system. It helps us identify the strength of the lead. What do you dislike? I would like to have a way to update lead disposition like assigning a status. What business problems are you solving with the product? What benefits have you realized? We are trying to expand market share through emails campaigns.

03/27/14

4 out of 5

Excellent tool for marketing

What do you like best? The ability to track campaigns is extremely useful. The salesforce support team is also extremely helpful. What do you dislike? The FAQ/documentation is sometimes not very clear. What business problems are you solving with the product? What benefits have you realized? We have been able to quickly to gain new prospects using landing pages and emails.

03/27/14

4 out of 5

Social scheduling great & prospect nurturing made simple

What do you like best? The ability to integrate all of our social channels in one place and manage our marketing calendar is fantastic. I was very happy when Pardot rolled out that feature so that we could track what was going out and when. The fact that we can drag and drop the logic in our drip campaigns makes them easy to use, and simple to run and edit. The template editor makes it simple to create a variety of branded emails. What do you dislike? I wish it was possible to see the ...

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03/27/14

4 out of 5

Great choice for marketing automation software

What do you like best? Pardot is pretty intuitive and easy to use. Also they have great support. Every time I have a question I am able to get help via chat, call or email. That's very important to me, as things change so much, sometimes you just need to get help. You can't do that as quickly with many Pardot competitors. We use it as our marketing automation system and it's working very well. I just started expanding social media integration and that's working well too. What do you ...

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03/27/14

4 out of 5

Great tool for anyone new to marketing automation and it keeps getting better

What do you like best? Pardot is very easy to use and get up to speed with. The implementation has been seamless and customer service is second to none. It offers everything we need for our marketing campaigns and has helped taking our lead generation to the next level. 2014 looks exciting with the addition of new features like folders and A/B email testing. What do you dislike? Reporting could definitely be improved. Navigating between menus to build all your elements for a campaign ...

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03/27/14

4 out of 5

Excellent product!

What do you like best? The easy to use platform, we migrated from another system that always had issues and with Pardot everything was easy to use out of the box. We now are able to track and measure efficiently with the salesforce plug in was a plus for us! Support questions are always answered on time as well which is a plus. What do you dislike? I wish there was more detailed reporting regarding campaigns. What business problems are you solving with the product? What benefits have ...

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03/27/14

4 out of 5

Pardot = Sales

What do you like best? Pardot makes tracking qualified prospects easy and effective. Being able to see what our prospects are leaning towards give us an edge over the competition! Our sales have significantly improved since using Pardot. What do you dislike? The email system is a bit confusing. All editing occurs to the right and *then* refreshes in the middle. Seems like it'd be the other way around or just a live editing system. What business problems are you solving with the ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].