Pardot Reviews in October 2026: User Ratings, Pros & Cons

Pardot has been effective for our business

What do you like best? We started using Pardot a few months ago and had to integrate it with our site. The customer service was great in helping me get the information I needed right away. Their setup tutorial was easy for a developer like me to understand and follow. We were able to get it up and running pretty quickly and have seen great results. What do you dislike? I don't think there have been too many things that I didn't like about Pardot. It has been easy to use thus far and ...

Great product and they are making it better

What do you like best? The connectivity between applications is fantastic. It really lets the sky be the limit when it comes to syncing applications. They are also FANTASTIC with customer support and helping you solve problems that come up. What do you dislike? If you have a problem, it can sometimes take a while to get it fixed. It's getting much better but there are times that Pardot and Salesforce wouldn't communicate right and it led to poor client experience on our end. Overall, ...

Super helpful!

What do you like best? I was able to submit a support ticket, and get an actual response from a real person. Then that person walked me through my issue and explained how to fix it. Plus a former intern of mine works for Pardot, so I'm happy about that : What do you dislike? I don't like the "storage.pardot" links that show when something is saved a JPEG and I open it in my browser. What business problems are you solving with the product? What benefits have you realized? We're able ...

Great product and they are making it better

What do you like best? The connectivity between applications is fantastic. It really lets the sky be the limit when it comes to syncing applications. They are also FANTASTIC with customer support and helping you solve problems that come up. What do you dislike? If you have a problem, it can sometimes take a while to get it fixed. It's getting much better but there are times that Pardot and Salesforce wouldn't communicate right and it led to poor client experience on our end. Overall, ...

Marketing automation for marketers!

What do you like best? Everything, It's fast, easy to use once you figure out where everything is. Content upload, vanity URLS, segmentation, forms, landing pages, drip campaigns could not be any easier. Really it's faster than building a web pages locally and keeping track of files. What do you dislike? Can be buggy at times. Some features can be disabled based on user role. What business problems are you solving with the product? What benefits have you realized? emails, drip ...

Pretty close to perfect!

What do you like best? UI is great and all the functions are getting better day by day... What do you dislike? Google+ & LinkedIn company pages would be nice to have there for the social posting. What business problems are you solving with the product? What benefits have you realized? We needed a command center for social media posting & tracking and that is what we got! And so much more like a great tool for creating newsletter and drip campaigns!!

Great marketing automation for nuturing leads

What do you like best? I like the Drip Campaign and segmentation of clients in different cycles. What do you dislike? Email Supression, I want to be able to be smarter about suppressing emails (not emailing someone too many times. Also, being able to add/remove prospects to a drip manually should be an option. What business problems are you solving with the product? What benefits have you realized? Staying connected to prospect in different stages of sales cycle. Lead nurturing.

Pardot Beginner

What do you like best? The User Interface: It is incredibly easy (much easier than other Marketing Automation platforms that I have tried with the drag and drop feature. What do you dislike? There are some limitations with the segmentation of lists as well as the inability to use the same form in multiple campaigns. We generally have several campaigns going on at the same time and need to create separate forms for each. What business problems are you solving with the product? What ...

Pardot is the best automation software on the planet!

What do you like best? Easy to use functionality and support. And always ask users what we want. What do you dislike? The reporting is not very good. Need to do multi touch and all around better reporting of marketing efforts. What business problems are you solving with the product? What benefits have you realized? Nurturing and scoring and lead process is 100% better

Pardot Still Sets the Standard for My Campaign-to-Cash Needs

What do you like best? Pardot is, in my opinion, the premier tool for automating my marketing efforts. This is primarily because of the richness of the sources to which the tool connects. For example, I heavily use Wistia for hosting online video because of it's performance and it's ability to track views by email address. Pardot gives me the ability to augment that with connections to my social outposts on Facebook, Twitter, etc. What do you dislike? I think the acquisition of Pardot ...