9.4
Spot Score
Powering your marketing success.
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Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more
Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.
Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.
Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.
Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.
Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.
Cost-prohibitive for small or mid-sized businesses due to high pricing.
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Showing 3101-3110 out of 3426
03/27/14
Pardot = Sales
What do you like best? Pardot makes tracking qualified prospects easy and effective. Being able to see what our prospects are leaning towards give us an edge over the competition! Our sales have significantly improved since using Pardot. What do you dislike? The email system is a bit confusing. All editing occurs to the right and *then* refreshes in the middle. Seems like it'd be the other way around or just a live editing system. What business problems are you solving with the ...
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03/27/14
Second Time Pardot User
What do you like best? Pardot is user friendly. I used it at the last organization I was with in my marketing role, and when I switched jobs, I recommended Pardot to my director. The integration process has been smooth, and love all the hands on help we have received. What do you dislike? Complexity of use and wide range of options. There is so much you can do on Pardot. I feel as though I've barely scratched the surface. It could easily take a up a full-time position or two just to ...
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03/27/14
Integration with Salesforce is invaluable
What do you like best? Integration with Salesforce simplifies the development workload to flesh out our preferred workflow. What do you dislike? The limited API does make some tasks more complex than they might be otherwise. What business problems are you solving with the product? What benefits have you realized? As a developer, I previously had to create middleware between our SaaS product, our previous marketing automation provider, and Salseforce. Cutting out that gap between ...
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03/27/14
Great marketing automation for nuturing leads
What do you like best? I like the Drip Campaign and segmentation of clients in different cycles. What do you dislike? Email Supression, I want to be able to be smarter about suppressing emails (not emailing someone too many times. Also, being able to add/remove prospects to a drip manually should be an option. What business problems are you solving with the product? What benefits have you realized? Staying connected to prospect in different stages of sales cycle. Lead nurturing.
03/27/14
Business Development
What do you like best? Incredible customer service and support, affordable for SMBs, pretty easy to get up and running What do you dislike? Uploading lists. Naming a list first, then having to import the prospects - seems like there could be an easier way. All on one page maybe? What business problems are you solving with the product? What benefits have you realized? Marketing automation and slight sales campaign tracking.
03/27/14
Pardot is great!
What do you like best? Pardot has been great for our company in terms of potential customers inquiring about how they can get a hold of us for further discussion What do you dislike? I have had no real problems with the service What business problems are you solving with the product? What benefits have you realized? We have been able to easily get ahold of potential customers
03/27/14
A great service that helps identify the most valuable leads
What do you like best? The ability to go in and clearly see who's done what is invaluable. What do you dislike? Been working through the integration with SalesForce and getting it to sync exactly what you want has taken more time than expected. What business problems are you solving with the product? What benefits have you realized? We're identifying who to spend out time with.
03/27/14
Robust B2B Mkting Automation
What do you like best? User-friendly, intuitive to use and well structured. What do you dislike? Pardot covers some basic topics in its training materials. It would be nice to have more comprehensive topics covered. What business problems are you solving with the product? What benefits have you realized? Identify leads and successfully pursue them.
03/27/14
very good, and at the right price
What do you like best? simple to use. i didn't need to hire a full time person to manage our email marketing. What do you dislike? there have been some issues with uptime on the "visitors" function What business problems are you solving with the product? What benefits have you realized? email marketing
03/27/14
Great Product
What do you like best? Links well to Salesforce.com, you have the ability to create lists and email campaigns. What do you dislike? Doesn't keep me logged in even when I click please keep me logged in. What business problems are you solving with the product? What benefits have you realized? Lead automation
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
