Pardot Reviews in May 2025: User Ratings, Pros & Cons

Game Changing

What do you like best? I love the lead deck. The infinite trackability really is a game changer What do you dislike? gmail integration stinks. I don't like that i cant easily use the gmail client to send tracked emails. What business problems are you solving with the product? What benefits have you realized? Marketing automation, and only reaching out to clearly interested parties.

Pardot makes my work a lot easier.

What do you like best? Very easy to comprehend, easy layout. Looks good. What do you dislike? I can't think of anything off hand, sometimes there is a delay in getting through to us. What business problems are you solving with the product? What benefits have you realized? We get work orders very quickly from pardot.

Pardot Review - great tool for more than just email

What do you like best? Pardot provides great insights into web traffic by showing what companies/prospects are on your site and scoring/grading them. Setting up the scoring system is easy to do. Also, integrating with salesforce allows gives our sales team so much information that they are able to use. They are more educated about our prospects before even picking up the phone. The drip campaigns and list segmentation has been a life-changer for us. We are able to break down lists in ...

Excellent Marketing Software

What do you like best? Pardot has always been great at immediately responding to questions/concerns we were having with a solution to the issues we were having. Their team was extremely helpful when we were implementing the software into our system also. It is very user friendly and didn't require a ton of training. We were able to start using the software immediately. What do you dislike? The reporting has been an issue and the connection with Salesforce can sometimes interfere with ...

Pardot has been effective for our business

What do you like best? We started using Pardot a few months ago and had to integrate it with our site. The customer service was great in helping me get the information I needed right away. Their setup tutorial was easy for a developer like me to understand and follow. We were able to get it up and running pretty quickly and have seen great results. What do you dislike? I don't think there have been too many things that I didn't like about Pardot. It has been easy to use thus far and ...

Love Pardot!

What do you like best? Even though this is a pretty easy system, sometimes a little help may be needed. When the need arises, just click on the “Talk to Pardot Solutions!” button at the bottom of your screen, and a team of amazingly helpful, patient and knowledgeable “Pardashians” is there to answer your question (no matter how stupid, troubleshoot your problem (no matter how complicated, or figure out the best way to accomplish what you need (no matter how goofy. The dynamic list ...

Great tool for anyone new to marketing automation and it keeps getting better

What do you like best? Pardot is very easy to use and get up to speed with. The implementation has been seamless and customer service is second to none. It offers everything we need for our marketing campaigns and has helped taking our lead generation to the next level. 2014 looks exciting with the addition of new features like folders and A/B email testing. What do you dislike? Reporting could definitely be improved. Navigating between menus to build all your elements for a campaign ...

Pardot Gave Small Team More Manpower

What do you like best? I like the ability to track prospects as well as collect new prospects via forms. We also finding landing pages and drip campaigns useful. What do you dislike? WYSIWYG editor doesn't always format consistently. Reports could be more customizable to what the user is interested in looking at. What business problems are you solving with the product? What benefits have you realized? We are a very lean team and we needed more labor hours without hiring a new ...

Excellent & Versatile Solution

What do you like best? Pardot offers functionally for all kind of companies. Offering the easy UI interface as well as complex coding options. We’re happy with the solution and have been able to produce Close / Win MQL’s successfully 3 months into the software. What do you dislike? Sometimes there is not necessarily an easy way to apply something, so you have to look into the more complex options provided. Their customer service makes up for the difference which we’re happy about. ...

Seamless integration

What do you like best? Even before it was SalesForce, Pardot's integration was seamless and easy to implement. What do you dislike? When managing various lists and products to market, having an all-in-one opt out isn't ideal. We have prospects that might not want widget A marketing, but definitely would like widget B, or newsletter C. What business problems are you solving with the product? What benefits have you realized? Email deliverability and transparency at the account level ...