Pardot Reviews in October 2026: User Ratings, Pros & Cons

Pardot - I like it a lot.

What do you like best? Landing Page creator - the most computer illiterate person can figure it out. What do you dislike? Glitches from time to time, the email editor can be a little difficult to deal with. Sometimes it's just easier to work directly in the html coding. Needs some work- if it were as awesome as the landing page editor than we'd be in business. Recommendations to others considering the product Standard marketing automation software. Expect the expected. What ...

Great service, much better product after update

What do you like best? The customer service at Pardot is great. Our "client advocate" is very helpful and responds lightning fast to any issues I have. The new update to the email editor is so much better... the autosave has saved me many times! The whole tool is much easier to use now and makes my email creation much faster. What do you dislike? The editor sometimes runs slow or kicks me out as I'm working. Sometimes the HTML doesn't behave. Recommendations to others considering ...

Easy Implementation and Great Ongoing Support

What do you like best? I loved how easy it was to implement this product. The team was very supportive and helped us get up and running in no time. They were especially helpful integrating this product with sales force. The ongoing support is also very helpful. It's easy to get in touch with support and our account advocate. We also love the drag and drop drip campaign builder and the interface as a whole is easily learned. What do you dislike? I think the grading system could be more ...

Rewarding

What do you like best? I like how easily you can create email templates and lists What do you dislike? template page often freezes in my browser What business problems are you solving with the product? What benefits have you realized? We are easily able to group prospects through lists making it easier to source who we need and when/how.

Pardot Review

What do you like best? The reporting tools and being able to see prospects when they visit the website. What do you dislike? I do not like the new folders feature, but that might be because I haven't fully learned how to use them yet. What business problems are you solving with the product? What benefits have you realized? We are reaching out to prospects and clients in a timely and scheduled manner now. We are working on setting up drip campaigns.

A fun company and intuitive product

What do you like best? I love the UI - it's easy to find and walk through functions in Pardot with very little training. I also like their support and the company as a whole - they've been a lot of fun to interact with. What do you dislike? The connection to our CRM, Netsuite, has been difficult for reporting - enough so, that we are paying for a whole separate tool to try to connect them. Recommendations to others considering the product Just make sure it works well with your CRM! ...

User friendly with advanced options

What do you like best? how user friendly the tool is, reports, and navigation What do you dislike? I would like to see more metrics, and options for rules What business problems are you solving with the product? What benefits have you realized? we solve the problem of marketing automation, the benefit of launching campaigns on time, with accurate tracking and reporting post campaign.

Pardot has been a game changer but bugs can be frustrating

What do you like best? The tight integration with Salesforce and the ability to automate complex backend functions have transformed how we run our sales/marketing. Our entire team now works as a much more coherent whole and we're able to focus on closing more deals. What do you dislike? Like all complex platforms Pardot has its share of bugs. While their support team is very responsive when you uncover a true bug that's one they don't determine to be mission critical it can take them a ...

Just the facts ma'am!

What do you like best? Cutting out the manual steps and giving me what needs my attention now! What do you dislike? I only dislike that I am still working to leverage the power of the tool and so I am sure there are things that could be helping me but they aren't set up yet. What business problems are you solving with the product? What benefits have you realized? Process and automating the routine

One of the best MA tools around ... and it cooperates nicely with salesforce

What do you like best? Just what we needed for running email campaigns it saved a lot of time with an easy to use interface, good onboarding program and tight integration with salesforce. the powerful data insights into prospects is amazing. What do you dislike? the campaign nomenclature was a little confusing as it differs from salesforce but aside from that a solid program, and sometimes the wysiwyg editor can stop responding What business problems are you solving with the product? ...