Pardot Reviews in May 2025: User Ratings, Pros & Cons

Easy to use platform with a growing feature set

What do you like best? I love Pardot's support team. I can ask them questions whenever I need them. No waiting for someone to email me back. The email editor has gotten so much better since I started using the platform almost two years ago. What do you dislike? The landing page editor can be a little annoying at times. I also wish there was a little more flexibility with building lists sometimes What business problems are you solving with the product? What benefits have you realized? ...

Live time interaction for the price has been very beneficial

What do you like best? I really like that I can interact live with my future customers and collect real time data. What do you dislike? There isn't really much that I dislike right now as I've been new to the Pardot features. Recommendations to others considering the product I would highly recommend Pardo to others attempting to capture data and customers quickly! What business problems are you solving with the product? What benefits have you realized? We have been trying to ...

Great product that increases efficiency and contact with all partners

What do you like best? I really like the drip campaigns and how we can establish a list and continually follow up even though the email is generated by Pardot and sent from my email address. What do you dislike? I dislike how the activity always feeds into the contact activity in salesforce because it skews my no activity follow up report. What business problems are you solving with the product? What benefits have you realized? I am able to stay in touch with more people in a much ...

Pardot Is a Great Midteir Marketing Automation Solution

What do you like best? Pardot allows out company to easily build and execute drip marketing campaigns and to monitor web activities of our targets long after the open or click What do you dislike? Interface to Salesforce campaigns can be a bit kludgey. Also the email template builder can be a bit cumbersome at first. Recommendations to others considering the product Not as feature rich or powerful as Marketo or Eloqua but has enough horsepower for the SMB space. What business ...

Pardot's automation makes life easier.

What do you like best? Automation! Running several campaigns and multiple lists would be a mess without automation. What do you dislike? On occasion, there have been some technical issues when building emails. What business problems are you solving with the product? What benefits have you realized? We market a software solution that isn't "sold" instantly. Our marketing requires several touches and coaching before a sale is made. Using Pardot we are able to segment lists and create ...

Pardot helpd us go from 0 - marketing automation in no time!

What do you like best? From lead scoring, to daily visitor & activity reports provide the insight to respond to the most active leads first. Oh, and drip campaigns. What do you dislike? Not able to select a specific time for drip emails to be delivered. What business problems are you solving with the product? What benefits have you realized? By scoring leads, Pardot has helped me plan my day based on the most active prospects.

Pardot

What do you like best? Pardot is a great tool to use either for our clients and for our own marketing purposes. It has been easy to use & effective. What do you dislike? I am new to Pardot but I haven't had anything that I dislike. What business problems are you solving with the product? What benefits have you realized? We are building brand recognition & it has increased our inbound lead traffic.

Great resource for prospecting and targeting new business

What do you like best? Tracking prospect activity and receiving activity notification alerts real time. Also, the daily visitor report to see what companies might be ready to talk. What do you dislike? Increased firewall protection and ant-cookie software is beginning to limit some of the tracking capabilities. Scoring is a bit difficult to use effectively for leads that have been in system for a long time. What business problems are you solving with the product? What benefits have ...

Everything is very easy to use. Would recommend.

What do you like best? Very easy to use out the box and the support you receive via the online chat support is best in class What do you dislike? Support are not always in before 10.30! But they're great What business problems are you solving with the product? What benefits have you realized? All my sales leads are quickly organised and filtered to the right sales person

A great service that helps identify the most valuable leads

What do you like best? The ability to go in and clearly see who's done what is invaluable. What do you dislike? Been working through the integration with SalesForce and getting it to sync exactly what you want has taken more time than expected. What business problems are you solving with the product? What benefits have you realized? We're identifying who to spend out time with.