9.4
Spot Score
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Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the Salesforce ecosystem. Its tight integration with Salesforce enables seamless alignment between sales and marketing teams, making lead tracking, nurturing, and conversion ...Read more
Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution.
Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data.
Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise.
Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions.
Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding.
Cost-prohibitive for small or mid-sized businesses due to high pricing.
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03/27/14
Pardot Is a Great Midteir Marketing Automation Solution
What do you like best? Pardot allows out company to easily build and execute drip marketing campaigns and to monitor web activities of our targets long after the open or click What do you dislike? Interface to Salesforce campaigns can be a bit kludgey. Also the email template builder can be a bit cumbersome at first. Recommendations to others considering the product Not as feature rich or powerful as Marketo or Eloqua but has enough horsepower for the SMB space. What business ...
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03/27/14
Pardot
What do you like best? The team at Pardot is great to work with. They are professional, helpful and extremely quick to respond any time we have a question or issue. What do you dislike? I have had issues with some of the interaction reports not being available. What business problems are you solving with the product? What benefits have you realized? Pardot is helping us to reach and communicate with our clients and prospects quickly and more effectively.
03/27/14
Pardot Beginner
What do you like best? The User Interface: It is incredibly easy (much easier than other Marketing Automation platforms that I have tried with the drag and drop feature. What do you dislike? There are some limitations with the segmentation of lists as well as the inability to use the same form in multiple campaigns. We generally have several campaigns going on at the same time and need to create separate forms for each. What business problems are you solving with the product? What ...
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03/27/14
Truly intuitive marketing automation tool
What do you like best? Their customer service is unparalleled, to begin with. Functionality wise I like that the user interface is very easy to use but allows you the capability of working in the source editor. What do you dislike? There are certain limitations that prohibit me from performing complex automation tasks What business problems are you solving with the product? What benefits have you realized? We are working to appropriately bucket our leads into nurturing programs ...
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03/27/14
A great marketing tool!
What do you like best? The UI and the ability to customize the fields. What do you dislike? Nothing is specific. At least all our use cases are supported. What business problems are you solving with the product? What benefits have you realized? Launching new products
03/27/14
Pardot
What do you like best? The customizable landing pages and the ability to see which prospect viewed each landing page. What do you dislike? The lack of advanced and customizable reporting. What business problems are you solving with the product? What benefits have you realized? The need to enhance and greater target our website and emails.
03/27/14
Excellent Marketing Software
What do you like best? Pardot has always been great at immediately responding to questions/concerns we were having with a solution to the issues we were having. Their team was extremely helpful when we were implementing the software into our system also. It is very user friendly and didn't require a ton of training. We were able to start using the software immediately. What do you dislike? The reporting has been an issue and the connection with Salesforce can sometimes interfere with ...
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03/27/14
Happy Customer
What do you like best? The system is pretty easy to learn and allows us to keep track of our leads and what they are doing. The ease of creating forms and implementing them to our website is great. Support is always quick to respond with a solution to whatever issue we are facing. What do you dislike? The new folders feature is a bit confusing and a huge undertaking for us to get everything organized properly since we've been customers since 2009. The "new" email editor still has some ...
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03/27/14
Perfect for small businesses!
What do you like best? The email editor is fantastic and easy to use. Separating out the people who need to get the email from people who should not receive it is simple and intuitive. Pardot support team members are always pleasant and knowledgeable! What do you dislike? Navigating uploaded files is difficult without a gallery preview of images/PDFs, and no easy way to determine where each file is being used. My company is currently using 45% of our storage space, but we have no way ...
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03/27/14
Excellent tool for tracking customer activity
What do you like best? Pardot is a great sales/marketing tool. Because of it, I have instant rapport with prospective clients because I know what features of my site they have been reviewing, as well as when they are online. I have been able to contact people extremely quickly when they request access to my site, which has definitely been appreciated. "Thank you for responding so quickly!" and "that was fast" are two phrases that I hear constantly because of pardot. What do you dislike? ...
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
