Pardot Reviews in October 2026: User Ratings, Pros & Cons

Overview of Pardot Experience

What do you like best? Pardot offers consistently exceptional support to our system admins. What do you dislike? The wait for helpful upgrades although I do appreciate the user voting process and understand it's relevance to helping Pardot prioritize improvements. What business problems are you solving with the product? What benefits have you realized? Our Organization is building much more sophisticated campaigns than we were able to do with a previous provider.

Great product, incredible support

What do you like best? We are currently in the process of implementing Pardot and their implementation and support has been great! Using Basecamp, they have been available to keep us in the loop with our project and quickly respond to any issues or questions. What do you dislike? In the beginning, Pardot can be very overwhelming. What business problems are you solving with the product? What benefits have you realized? Managing leads and cultivating prospects

Pardot Review

What do you like best? I like the reporting and tracking features, Pardot has helped us better evaluate different marketing efforts. What do you dislike? When sharing the system with multiple businesses on our company there a limitations on making individual scoring and grading. What business problems are you solving with the product? What benefits have you realized? We began using it to do email campaigns removing a third party. We have also began tracking our trade show leads al ...

Pardot and Salesforce - Great Match!

What do you like best? I love the lead tracking from Pardot to Salesforce. The integration is seamless. What do you dislike? The new email WYSIWG is touchy. It has been giving us issues for a few weeks since the new updates. I believe it will improve but sometimes it's easier to build the html out then to use WYSIWG. What business problems are you solving with the product? What benefits have you realized? Lead generation is a huge component of our B2B. The tracking capabilities ...

Marketing Automation Software Plus A Sales-Marketing Alignment Solution

What do you like best? There are many things that I like about Pardot, so I will list a few of my favorites. Pardot makes creating drip campaigns incredibly easy to launch and manage. The email template is easy to work with and when you are finished, Pardot provides you with solid testing features including email client views, subject line preview and spam analysis. The marketing calendar makes it easy to track and manage campaigns from the dashboard. Although I have only been using ...

Pardot has been a great tool, but reports could be better

What do you like best? The depth at which we can see subscriber engagement across multiple channels What do you dislike? The standard reports are too basic and do not allow for any customization. What business problems are you solving with the product? What benefits have you realized? Pardot has given us insight to how effective all of our marketing channels are and help create synergies between Sales & Marketing!

It's the best marketing automation system I've ever used.

What do you like best? What I like best about Pardot is they've done a great job at managing features and useability. Regardless of the features being introduced, they keep a strong eye towards making the product useable and intuitive to the end user. It takes minimal training to ramp new people up on the tool. What do you dislike? I don't have a lot of dislikes. It works. Very few issues. What business problems are you solving with the product? What benefits have you realized? ...

Pardot helps me track our web visists

What do you like best? I like being able to watch live web interactions on Pardot Deck. I have sent an email immediately after a customer visits certain pages on our website to add that personal assistance in helping guide them to a purchase. What do you dislike? I do dislike the need to know what each of my 4 main selections on the landing page are until I hover above them. What business problems are you solving with the product? What benefits have you realized? I am solving issues ...

Pardot has been extremely easy-to-use, customer service is top-notch and it's a fantastic product.

What do you like best? Perhaps my favorite thing about Pardot is the customer service. Someone is always there to help you when you need it and there is ALWAYS a solution. The customer service reps are kind, knowledgeable and timely. I can't say enough about how helpful this is. What do you dislike? There are some aspects of Pardot I do not like. One is the inability to fully customize emails with embeddable HTML content. Another is that a very small number of standard email templates ...

3yrs with Pardot

What do you like best? The ease of the UI is great for all aspects of marketing automation...the latest Folder release will be a godsend when it comes to organizing items (other than tags. What do you dislike? Wishing for a customizable lifecycle report. Not everyone has the same MQL type qualifications, etc. The other item of a prospect needing to be associated for the opportunity to show in pardot does skew our metrics a bit, but we would use Salesforce for that. What business ...