Pardot Reviews in October 2026: User Ratings, Pros & Cons

Great for Research if you're already using Salesforce

What do you like best? As a Design Research Manager in an organization that also uses Salesforce for its CRM, Pardot makes it pretty easy for me to email people based on the studies I need to do. The scheduling feature is especially useful so that I can see what else is on the calendar so I don't send out emails on the same day that Marketing might be sending out an offer or newsletter. What do you dislike? Syncing with Salesforce can sometimes be a chore, but I end up just manually ...

Pardot has been a key tool in our marketing efforts

What do you like best? Pardot is a great tool for grading and scoring prospects, email marketing, conversion tracking, and prospect activity tracking. We have used Pardot since 2009 and it is amazing how quickly and efficiently their Product team releases new features and functionality - and their support team is world-class. What do you dislike? At this point, there is nothing that I 'dislike' about Pardot. The feature requests I have submitted have all been deployed! If I had to ...

Just really starting to use Pardot to it's full potential!

What do you like best? The obvious answer here is the incredible amount of time it saves our marketing team by utilizing the automation features and user friendly easy to customize landing pages. But being in sales and not having a marketing background I have loved how Pardot can transition easily into such a powerful sales tool when used in tandem with Salesforce. What do you dislike? Because we acquired the technology so recently, it's difficult for me to call out to many issues I ...

Easy-to-use marketing automation tool

What do you like best? The email and automation capabilities are simply awesome, without being overly complex. My marketing colleagues love the segmentation & landing pages, the sales department loves the real-time insight into what their prospects are doing, and the customer engagement managers love sending personalized, 1-to-1 emails to their clients. Meanwhile, I love how easy and powerful the tool is, along with Pardot's customer-focused culture and great support departments. What ...

Great Product for Automated Marketing

What do you like best? Using the Pardot Forms to integrate into our website. What do you dislike? I wish the reports could be more robust and have a similar look and feel to google analytics, where you can drag and drop, then export to PDF. What business problems are you solving with the product? What benefits have you realized? Automating tasks

Making Marketing Automation Simple

What do you like best? As many of the reviews have stated, Pardot's customer service is spectacular. Whenever we come across an issue or need a workaround to a situation, support is always very fast in their response and offers great solutions. While Pardot can be, and is, a complex product, the user interface and design along with easy to follow wizards allows for a very user-friendly experience. Super easy and fast to create drip campaigns, automation rules, email templates, etc ...

With Pardot -- the best part is what's coming soon!

What do you like best? The rapidly growing Marketing Automation "space" is a prime target for Salesforce -- and they've got a toehold now with their acquisition of ExactTarget (Pardot. I expect that Pardot customers will benefit immensely from what Salesforce will be doing in the near future. I fully expect to see the Salesforce Marketing Automation offering (whether it's called Pardot, or not become a dominant player in every meaningful Marketing Automation feature/capability in the ...

Good Product With Amazing Customer Support

What do you like best? Let me start off by saying that the Pardot platform is very versatile. From simple website tracking to email templates and forms, Pardot has helped us with all manner of marketing needs. The ability to easily specify fields for a form and have it produce and iframe I can simply pop onto our site (with a little added CSS is very useful. And while Pardot gives you a lot of templates to go from, I like that if you do want to use a custom layout, Pardot is very ...

Super Cool Email Campaigns

What do you like best? I really enjoy the look and feel of Pardot. Easy to use and implement with other apps. What do you dislike? Would be nice if it had more reports!!!! What business problems are you solving with the product? What benefits have you realized? Great for sending out email campaigns to customers.

Great product!

What do you like best? Pardot streamlines our email, webinar and lead tracking processes. What do you dislike? You attribute multiple campaigns to a lead. This would be a great feature for reporting purposes. What business problems are you solving with the product? What benefits have you realized? Lead scoring, event tracking, reporting on marketing activities. The greatest benefit is having all of our marketing activities in one source.