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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 3001-3010 out of 3426

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Anonymous

03/27/14

4.5 out of 5

Pardot - great integration! Love the drip program

What do you like best? I like having automated marketing at my disposal. The drip program lets me automate my email marketing. What do you dislike? I don't love the fact that there isn't live help (have to submit ticket but they do get back to you quickly. What business problems are you solving with the product? What benefits have you realized? Solving the manual labor required for email marketing deployment.

A

Anonymous

03/27/14

4.5 out of 5

Great and easy to use Marketing Automation

What do you like best? Very easy to use, great, knowledgeable people to work with and gets results. What do you dislike? This is a tough question considering I have implemented Pardot at two companies, been a reference to many others and will continue to recommend it to friends and other companies if they want to get results. Recommendations to others considering the product Go for it. It is a winner. What business problems are you solving with the product? What benefits have you ...

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A

Anonymous

03/27/14

4.5 out of 5

It's the best marketing automation system I've ever used.

What do you like best? What I like best about Pardot is they've done a great job at managing features and useability. Regardless of the features being introduced, they keep a strong eye towards making the product useable and intuitive to the end user. It takes minimal training to ramp new people up on the tool. What do you dislike? I don't have a lot of dislikes. It works. Very few issues. What business problems are you solving with the product? What benefits have you realized? ...

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Anonymous

03/27/14

4.5 out of 5

It makes life easy.

What do you like best? It brings everything I need together into one place; emails, page and click tracking all with a built in CRM sync (to Salesforce. No more APIs needed. What do you dislike? It's not so much what I dislike as much as what I don't know. There is so much potential within the program that getting your head around the whole thing completely is a big task. Recommendations to others considering the product Learn it in and out. What business problems are you solving ...

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A

Anonymous

03/27/14

4.5 out of 5

Pardot Review

What do you like best? As a small business we previously struggled getting inbound leads. Pardot has already reversed that trends and facilitated a good number of deals meaning the product has already paid for itself. What do you dislike? I think that getting the whole Company to understand and use in exactly the right way is a challenge, but worth taking the time to do so. What business problems are you solving with the product? What benefits have you realized? Visibility on who ...

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A

Anonymous

03/27/14

4.5 out of 5

Pardot is amazing but it needs more development resources

What do you like best? Pardot and it's automation features make it easy to manage and segment our large lists of prospects. That alone helps save us time by streamlining our sales and marketing operations. Plus, it's enabled our sales teams to connect with the right audience in more a timely and relevant manner. What do you dislike? As a robust user, we frequently uncover bugs that are never deemed a priority to fix. The support team is very accommodating, but the platform seems to ...

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A

Anonymous

03/27/14

4.5 out of 5

Marketing Heaven

What do you like best? For the past three years I have had nothing but great experiences with Pardot. The customer services to the communication to the ease of the tool - all things that have made my life as a Marketing Manager much easier. Help information is always easy to access and digest. The features within Pardot simply make sense - well thought out and very user-friendly. What do you dislike? The only negative about Pardot is the lack of future integration they will be making ...

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A

Anonymous

03/27/14

4.5 out of 5

I Love Pardot!

What do you like best? Pardot makes email campaigns incredibly easy. Using Pardot saves me hours of time. I am a bit of a data nerd as well. This fact connects to my favorite part- the data! I love seeing click through rates and everything else that Pardot offers. What do you dislike? At times it can be hard to navigate. Co-workers have given me names of lists and I will search for them with no success. But, I do like that they can send me links to list that I am looking for. ...

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A

Anonymous

03/27/14

4.5 out of 5

Great product, even better customer service

What do you like best? The Track with Pardot chrome extension has been a game-changer for tracking 1 to 1 marketing/sales emails. I should add that the customer service is extremely responsive and friendly- it is an Atlanta company, after all. What do you dislike? The functionality of the editor sometimes causes me to accidentally go back a page and lose my work- that said, having the HTML editor in the first place saves so much time that it hasn't bothered me too much. ...

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A

Anonymous

03/27/14

4.5 out of 5

Great for Start Up's to Multi-Billion Dollar Organizations

What do you like best? I LOVE the landing page design tool, the form builder, and email designer - best yet? They all integrate! You get full reporting on all aspects and drilling down is a snap. Does your boss need a full color report for every single part of your month's campaigns? Get it done in 5 minutes and take a 3 hour lunch. Tell him it took you all night. Get a raise. The graphics and reporting is top notch. What do you dislike? I WOULD say disorganized and easy to lose your ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].