Pardot Reviews in October 2026: User Ratings, Pros & Cons

Pardot made me a better marketer.

What do you like best? DATA! I just love all the data you can get from this tool. Now I can see the engagement and activity of my prospects. In addition, I can learn faster which content works and which content does not. I also really appreciated the on-boarding process. Dave, my Implementation Coordinator, was great. He helped as little or as much as I needed to get Pardot onboard. His guidance allowed me to take off running and I haven't looked back since. What do you dislike? So ...

I love Pardot!

What do you like best? I like the Salesforce integration because I can take my leads and easily drop them into custom drip campaigns that we've created. It's also nice to see my leads' lead score and campaign. What do you dislike? I've never directly had a bad experience with Pardot, but I know that we've had minor issues in the past getting automated emails sent to/from the right people. Only minor/rare occurrences... could have been user error! What business problems are you ...

Pardot is great!

What do you like best? Pardot has made our marketing efforts so much easier and more efficient. It's nearly impossible to pick one feature we like best, but I'd have to say the integration with SalesForce and how seamlessly they work together for my team's purposes. What do you dislike? There's a bit of a learning curve when getting used to Pardot, but their online resources and our contacts have always been quick to answer any question we might have. What business problems are you ...

Terrific tool for SMB

What do you like best? Pardot allows our small business to reach way more prospects and track information more reliably than any other tool I've used What do you dislike? There's a bit of a learning curve, but that's just do to the power and flexibility of the platform. What business problems are you solving with the product? What benefits have you realized? We have expanded the reach of our small sales team and increased the quality of inbound leads.

Pardot is Awesome!

What do you like best? I love how easy pardot was to implement and train on. What do you dislike? The drips need to be based on more things than just the actions that people take in emails. Field changes in salesforce is a must. What business problems are you solving with the product? What benefits have you realized? Easier to send emails. Nicer Looking.

Useful for marketing

What do you like best? 1 Ability to track email open rates and click throughs etc 2 Website monitoring 3 Ease of set up and integration with SFDC What do you dislike? Email reports don't immediately show click through rate. Displays total numbers but not percentage which is what I care about. Report page should be customizable. Recommendations to others considering the product Highly recommend. What business problems are you solving with the product? What benefits have you ...

Big Producer!

What do you like best? Drip Programs and Email Sync are the best! What do you dislike? The only thing I dislike is having to go in and manually remove a contact from a drop program list. I wish there was a way pardot could do that automatically for respondents aside Ron auto replies. What business problems are you solving with the product? What benefits have you realized? Huge time saver, pardot makes reach outs and follow ups much more efficient

Taking it to the next level!

What do you like best? Pardot is pretty intuitive. It's designed to be user friendly and to take marketing & sales to the next level. I really like how you can scale Pardot to fit your business model. What do you dislike? I don't dislike anything about it so far (2 months in. We just finished our implementation, which went really smoothly due to a great client success manager and our willingness to dive right in and be proactive. We've had a few setbacks that made us go hmmm...only ...

Awesome Marketing Automation Software

What do you like best? Pardot makes our marketing automation easy to manage. We run our email drip nurturing campaigns through Pardot, including our sales follow ups. This has freed up a lot of extra time for our reps to focus on the most sales-ready leads. We use Pardot forms and landing pages to manage some of our online training events. Pardot also integrates with other platforms we use, which is priceless. We use Pardot connectors for Salesforce, Uservoice, AdWords, GoToWebinar, and ...

Inside Sales...Simplified

What do you like best? The best part about Pardot from an Inside Sales position stand point, would be the ability to run numerous outbound campaigns while never having to worry about overlap in leads. From the system I used years ago, I was lucky to reach 100 people a day. Pardot has given me the opportunity to reach thousands upon thousands. Basically as many as I can find to put into the campaign. It cuts out 99% of the busy work that used to be the way of the world with Inside Sales. ...