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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 2831-2840 out of 3426

A

Anonymous

03/27/14

5 out of 5

I absolutley love pardot

What do you like best? My calendar first page-- love being able to arrive in the am and know what we have scheduled for the day and that easily go back and review metrics on the emails through the day. What do you dislike? Unmailable-- we use pardot for customers not just prospects and being able to reach a full audience will be very beneficial-- our unmailable become a manual process. Recommendations to others considering the product I moved from Eloqua to Pardot, although I loved ...

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A

Anonymous

03/27/14

5 out of 5

Pardot Review

What do you like best? I use Pardot daily to handle our marketing initiatives. It's easy to use, and has helped our team be much more efficient at managing all of our advertising campaigns. What do you dislike? As Pardot is owned by Salesforce, it'd be nice to have the connectors be more automated between the 2 platforms. 2 connector specific issues would be: - It'd be nice to have more information from wistia - It'd be nice to be able to manage webinar attendees in bulk, and ...

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A

Anonymous

03/27/14

5 out of 5

Pardot is an easy-to-use marketing automation tool

What do you like best? Their customer service team is amazing. Always responsive. The tool itself is user-friendly, especially compared to other software I have used. What do you dislike? I would like to have the ability to define campaign as an ongoing event, vs. a way leads came into the system, and then breakdown actions into micro-campaigns. Example: Events- Tradeshow Recommendations to others considering the product Use the tutorials- this is quite the tool with great ...

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A

Anonymous

03/27/14

5 out of 5

Pardot Rocks

What do you like best? It has great capabilities but not too many bells and whistles for Marketers. Their support staff is among the best in the industry. Their ecosystem is very strong too. I've been to a few of their user conferences and was greatly impressed with the success stories that their customers told. What do you dislike? There are a few Salesforce integrations sjuch as picklist changes that should be smoother, but I have heard it's on the product roadmap. Recommendations ...

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A

Anonymous

03/27/14

5 out of 5

Easy to Use, and Great Support when it's needed

What do you like best? I use a number of different CRM systems for various clients, and the ease with which I can configure drip marketing logic within Pardot really sets it apart from the rest. What do you dislike? I would like to be able to pull an individual report for each step in my drip programs, rather than just a report for the program as a whole. What business problems are you solving with the product? What benefits have you realized? We use Pardot to send bulk e-mail to a ...

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A

Anonymous

03/27/14

5 out of 5

A bit complex, but an essential tool for everyday business with great support

What do you like best? I could talk about the functionalities, but honestly, the best thing about Pardot is the support team. Because of the resources they provide their customers, anyone can learn to navigate Pardot like a pro. What do you dislike? It is a bit complex. And there is a significant learning curve associated with it, but the information provided in the New User drip campaign was key in helping me get acclimated. What business problems are you solving with the product? ...

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A

Anonymous

03/27/14

5 out of 5

Best

What do you like best? The Data. Pardot, when used to its potential, the amount of data you can collect is ridiculous. We use it in every part of business. From end users in our product, to tracking how new applicants interact with us and of course marketing. What do you dislike? I hate that the default list view is 5 items. Recommendations to others considering the product We did a lot of research and Pardot is totally the way to go. What business problems are you solving ...

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A

Anonymous

03/27/14

5 out of 5

Powerful Tools!

What do you like best? Pardot is a very powerful marketing tool that allows us to send out drip campaigns to specified lead lists so that customers are constantly aware of what we are doing without having to rely on a human to do it manually. What do you dislike? Sometimes you can get lost in Pardot trying to understand what files are being used in different campaigns and trying to audit what you have in Pardot can be very time consuming. What business problems are you solving with ...

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A

Anonymous

03/27/14

5 out of 5

Pardot is an easy-to-use marketing automation tool

What do you like best? Their customer service team is amazing. Always responsive. The tool itself is user-friendly, especially compared to other software I have used. What do you dislike? I would like to have the ability to define campaign as an ongoing event, vs. a way leads came into the system, and then breakdown actions into micro-campaigns. Example: Events- Tradeshow Recommendations to others considering the product Use the tutorials- this is quite the tool with great ...

Read more

A

Anonymous

03/27/14

5 out of 5

Great SaaS Product

What do you like best? This allows my team to easily and effectively send out email campaigns to our current client base. Saves a great amount of time and allows for consistent messaging. What do you dislike? Can be difficult to pull reports for my individual team members. What business problems are you solving with the product? What benefits have you realized? Ability to send out Monthly newsletters and targeted email campaigns. Needed a SaaS solution that integrated with ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].