Pardot Reviews in October 2026: User Ratings, Pros & Cons

Ease of Use

What do you like best? Pardot's ease of use, functionality, seamless integration, exceptional customer service! What do you dislike? I would like it even better if it reminded or asked me sometimes if I meant to skip something. What business problems are you solving with the product? What benefits have you realized? Marketing automation, reporting, better understanding of how what we are doing is being perceived by our audience. It is allowing me to better serve AXIOM, our clients, ...

New Customer for a few months and Love the system!!!!

What do you like best? Pardot's ease of use and awesome support team are amazing. The new folder configuration makes it so easy to be OCD organized! : What do you dislike? Reports can be a bit more configurable. What business problems are you solving with the product? What benefits have you realized? Scoring on the Contact record, how many page views, forms, etc....

Useful for marketing

What do you like best? 1 Ability to track email open rates and click throughs etc 2 Website monitoring 3 Ease of set up and integration with SFDC What do you dislike? Email reports don't immediately show click through rate. Displays total numbers but not percentage which is what I care about. Report page should be customizable. Recommendations to others considering the product Highly recommend. What business problems are you solving with the product? What benefits have you ...

Pardot is great!

What do you like best? We love how easy Pardot is to navigate! Super user friendly. What do you dislike? I cant think of anything off the top of my head. What business problems are you solving with the product? What benefits have you realized? Create and manage our marketing emails.

Good software, great customer support

What do you like best? Pardot's customer support is fantastic, they are always available and have gone above and beyond to answer our questions and resolve issues. What do you dislike? On one or two rare occasions we have had to do a couple of workarounds to overcome non-native functionality. What business problems are you solving with the product? What benefits have you realized? With Pardot we have taken our sales and marketing alignment to a level that was simply not possible ...

Great software - even better team!

What do you like best? The training, resources and tips. We regularly access the webinar and white paper library for ideas and ways to improve our processes. What do you dislike? Would like a survey connector made available. What business problems are you solving with the product? What benefits have you realized? Greatly improved email marketing, lead generation and qualification, and reporting

Wonderful tool for marketing automation!

What do you like best? Our company settled on Pardot after doing extensive research. The best part? The RESOURCES. Everything you need to get familiar with Pardot is right there in Pardot, easily accessible at any time. What do you dislike? It does take some time to get used to how Pardot works, and some technical aptitude to get the connectors set up the way you want them. That being said, the people who are going to be using Pardot will hopefully be some of your more technically ...

10 Reasons I love working with Pardot

What do you like best? 10. It's simple and easy to use 9. I love the UI (and the colors are pretty 8. The Pardot school has anything and everything you would ever need and answers all of your questions. 7. Their customer service is awesome 6. Building a drip campaign is super intuitive and fun 5. Forms are super simple and fun to build 4. I love using the WYSIWYG editor 3. Pardot makes Automation fun 2. The reports are robust and easy to read 1. Pardot RULES ...

Pardot allows you to track all your Marketing Campaigns quickly and easily

What do you like best? Pardot allows me to measure how effect our different Marketing outlets are by enabling us to quickly track clicks, opens, duration, etc. This allows us to see which types of Marketing content is grabbing the attention of our prospects and which types may need additional work or a new angle. What do you dislike? Pardot is very complex and takes substantial time to set up and sometimes manage. I wish there were more "How-to" documents or videos for more complex ...

Great product for marketing automation and prospect funnel.

What do you like best? I like how easy it is to set up and integrate with our forms already in place. On top of that, it makes for a great funnel to narrow down our qualified leads to salesforce before we pass them through to our sales staff. What do you dislike? One thing I wish it had was the ability to create salesforce tasks with a due date on monday if the task was submitted on a friday or saturday. What business problems are you solving with the product? What benefits have you ...