Pardot Reviews in October 2026: User Ratings, Pros & Cons

My sales have increased.

What do you like best? With Pardot our marketing has improved, the email marketing is very helpful. This is a powerful sales tool. What do you dislike? It would also be helpful for more comprehensive reporting. It would be helpful to be able to pull Google Analytics in Pardot. What business problems are you solving with the product? What benefits have you realized? Our company is increasing outbound sales.

I love the system!

What do you like best? I like best that it's very accommodating to what we need, and helps me get my job done smoothly. What do you dislike? There is not anything particularly about the product that I dislike, at least not that I can think of. What business problems are you solving with the product? What benefits have you realized? Account managing, record keeping.

Pardot

What do you like best? Trackability of email campaigns & the ability to segment based on if opened & links clicked What do you dislike? The learning curve and the process of importing contacts as a new user What business problems are you solving with the product? What benefits have you realized? Increase lead conversion & more focused email marketing utilizing drip campaigns

Very robust yet very user friendly!

What do you like best? Forms and Form Handlers are very easy to setup and manage. We also love the integration to our home grown CRM. This was very easy to setup and didn't require a high level programmer to do the work. What do you dislike? There is nothing about the product that we dislike. Recommendations to others considering the product Leverage Pardots expertise and try not to put your marketing automation in a box. Your ideas are good...but Pardot has a ton of experience on ...

Easy to use, a powerful product

What do you like best? I like the versatility of the product. Everything I need to run campaigns and analyze them in one place. What do you dislike? The help system is not very well organized, and the search feature within it is mediocre at best. What business problems are you solving with the product? What benefits have you realized? We're a small company, with 1 marketing person, so Pardot allows us to stretch my capabilities to that of a marketing team, rather than just a lone wolf.

Pardot made me a better marketer.

What do you like best? DATA! I just love all the data you can get from this tool. Now I can see the engagement and activity of my prospects. In addition, I can learn faster which content works and which content does not. I also really appreciated the on-boarding process. Dave, my Implementation Coordinator, was great. He helped as little or as much as I needed to get Pardot onboard. His guidance allowed me to take off running and I haven't looked back since. What do you dislike? So ...

Easy to use Marketing Automation System that has changed our lives!

What do you like best? I love the drip campaigns. The system is very easy to use and extremely user friendly. I am a power user and use their customer support at least twice weekly. They have always been super helpful in solving problems and answering questions. What do you dislike? I wish the reporting was better. I find using GoodData confusing and not easy to pull what I want. I am hoping that they will be able to pull in Salesforce's reporting options/techniques now that they are ...

Easy, powerful, absolutely essential for any modern marketing team

What do you like best? Easy integration, full customization, lead scoring and templates to start are amazing. It was easy to import thousands of contacts, create drip campaigns, track activity across all incoming digital sources, tie it to NetSuite, and start reporting on real results the first month. What do you dislike? Future updates to include responsive designed email and landing page templates. Easier process for importing existing website CSS and site templates to create landing ...

Great Customer Support

What do you like best? The UI is very simple and intuitive. Their customer Support is awesome. I love that if I am stuck in the middle of something they are always usually available on chat and can easily solve the problem. What do you dislike? I wish they had more options like the automation rules available in the Drip Campaigns. I think they are working on it so looking forward to see those improvements soon. What business problems are you solving with the product? What benefits ...

Brilliant for organizing customer interactions

What do you like best? I like the way the Pardot customer service team is available on chat during working hours. It's so easy to bounce ideas off them for a second opinion on which product features . In one case, a Pardot customer service rep saved me over 6 hours of revision work on a project. So helpful! What do you dislike? I think the functionality of the landing page builder could be improved but the landing page / form integration helps make up for it. What business problems ...