Pardot Reviews in October 2026: User Ratings, Pros & Cons

Each day is different

What do you like best? Being able to research the number of opens and clicks What do you dislike? All tables with listed emails usually squeeze the title of the email into a two-character-wide column, which is quite maddening. You can't send an email unless it's to a list. The "new and improved" design window is just another step down from previous versions, so I just design in Dreamweaver and copy it over. If you get an email from pardot and fwd to a friend and that friend hits ...

Pardot - Marketing Automation As Simple As It Gets

What do you like best? A major advantage of Pardot is that it is fully integrated in Salesforce, it makes lead generation automation easy, simple, and quick. The functionality to create landing pages and forms is a great support tool in enhancing your company website. What do you dislike? The customer support turnaround time is not as quick as it could be, there have been times that the support team has not been able to address my issues in terms of pardot integration with salesforce. ...

Pardot - A Leader in Marketing Automation

What do you like best? Pardot was very easy to implement and fully integrates with Salesforce. It allows marketers to have everything in one place including email marketing, social media, forms, landing pages, SEO, etc. It gives great insight to both the sales and marketing team to see what prospects are engaging with which in turn has helped shorten the sales funnel. What do you dislike? The only feature that needs improvement is the social media integration. It isn't as in depth as ...

Pardot is a useful tool to manage information including contacts and campaigns.

What do you like best? Pardot's many features are comprehensive. What do you dislike? I do not dislike any features of Pardot, it is a very helpful software to utilize. What business problems are you solving with the product? What benefits have you realized? Pardot solves the problem of organization and helps to manage large campaigns and sales. Pardot emcompasses the idea of marketing automation.

Exploring new marketing horizons

What do you like best? Pardot allows us to add a level of sophistication to our marketing activity that we didn't have before. The ability to track interactions with our campaigns and the subsequent visits to our website that they generate has numerous potential uses that we are excited about exploring further. What do you dislike? So far, so good but there are some key functions that are not included in our package. What business problems are you solving with the product? What ...

Easy to use. Lacking in power at times.

What do you like best? Very, very easy to use - Pardot parses and categorizes inbound traffic sources out-of-the-box, which is something missing when I used Marketo. What do you dislike? After using Marketo, Pardot's ease-of-use was great, but it's missing the ability to do advanced logic for quick, deep, powerful queries and segmentation. Too much reliance on lists rather than logic within different features. What business problems are you solving with the product? What benefits have ...

Great for those who don't know html

What do you like best? I've worked with different emails systems and it is always a pain when the HTML code gets muddled up and I can't fix it. It usually looks good until I send a test. In pardot, you can see exactly what the email looks like while editing, so testing is much quicker! What do you dislike? Having to start off with a campaign is very good for organisational purposes, but when you just want to create a quick email to a huge list, it just makes things longer. Also, ...

Unbelievable Opportunity

What do you like best? Ease of use. Once you get the basics down importing prospects, creating lists, and tracking results is very easy. The user interface is clean and the Salesforce connector was easy to install. What do you dislike? The only downside I've seen is that so much can be done through Pardot that it was initially difficult to focus on where to start. What business problems are you solving with the product? What benefits have you realized? We now have a vehicle for ...

Pardot - Marketing Automation As Simple As It Gets

What do you like best? A major advantage of Pardot is that it is fully integrated in Salesforce, it makes lead generation automation easy, simple, and quick. The functionality to create landing pages and forms is a great support tool in enhancing your company website. What do you dislike? The customer support turnaround time is not as quick as it could be, there have been times that the support team has not been able to address my issues in terms of pardot integration with salesforce. ...

We're new, but we like it.

What do you like best? The whole concept of Pardot is awesome. We're still in the startup phase with Pardot so we don't have any hard data yet to prove if it's going to work for us, but we have high hopes. What do you dislike? Integrating with Netsuite, our CRM, has been more challenging than we anticipated. There are more limitations with the connector than we expected, and that's been frustrating. We're getting close to getting finished with this piece though. What business problems ...