Pardot Reviews in October 2026: User Ratings, Pros & Cons

Easy to use. Great customer service.

What do you like best? Email sending is very straightforward. It's very simple to import a list, and build an email for immediate deployment, or scheduled sending. Pardot support is very responsive, and I've never had to wait more than a day for a response. They don't always give me the answers I want (see below but they do a great job of staying in touch. What do you dislike? Pardot tools are error prone. I have dealt with multiple bugs that are only sometimes fixed. So far none of ...

Pardot - Great tracking tool for marketing campaigns

What do you like best? They are constantly offering advice/tips on marketing topics. Clearly, they are experts in this area and provide valuable information to help improve marketing activities in your company. What do you dislike? It's difficult to determine hot leads based on scoring system. A high score doesn't always add up to a good sales opportunity. What business problems are you solving with the product? What benefits have you realized? Good for monitoring campaign ...

Easy to use. Great customer service.

What do you like best? Email sending is very straightforward. It's very simple to import a list, and build an email for immediate deployment, or scheduled sending. Pardot support is very responsive, and I've never had to wait more than a day for a response. They don't always give me the answers I want (see below but they do a great job of staying in touch. What do you dislike? Pardot tools are error prone. I have dealt with multiple bugs that are only sometimes fixed. So far none of ...

Pardot - Great tracking tool for marketing campaigns

What do you like best? They are constantly offering advice/tips on marketing topics. Clearly, they are experts in this area and provide valuable information to help improve marketing activities in your company. What do you dislike? It's difficult to determine hot leads based on scoring system. A high score doesn't always add up to a good sales opportunity. What business problems are you solving with the product? What benefits have you realized? Good for monitoring campaign ...

Pardot is great for marketing automation

What do you like best? Pardot provides our marketing team with a set of marketing automation tools that allow us to consistently capture leads and strategically manage those leads based on specific criteria. The activity monitoring tools provides priceless insight while helping to move leads through each stage of the sales cycle more effectively. What do you dislike? It would be great if there were some SEO monitoring tools in the Pardot package. What business problems are you ...

Marketing Campaigns with Pardot are Easy

What do you like best? All most all the modules I use such as landing pages, forms, lead nurturing and email marketing programs. What do you dislike? Frankly, have got so used to Pardot, am thinking actually.......Its the best in its space Oh yes, got one - the cost...LOL On a serious note, what I don't like in Pardot is it has not evolved with features like events management automation, social marketing integration, data cleansing or hygiene administrative utility to ...

Great product with intelligent feedback on potential clients and website visitors

What do you like best? The ease of having all your marketing function and reporting in the same place. What do you dislike? Because it is such a complex tool there is a lot of training required. What business problems are you solving with the product? What benefits have you realized? We are solving many of the business problems we had before Pardot. We now understand who are prospects are and why. This has helped us better target people and understand what assets are best to reach ...

Simple UI, Robust features

What do you like best? The simplistic but yet robust functionality alleviates many of my headaches I typically get from creating and sending out email campaigns. Integration with Salesforce also makes my job easier and is great for sales by providing Pardot activities within Salesforce records. One of my favorite aspects of Pardot is their customer service and support. What do you dislike? I wish I could store email templates within Pardot (not emails for drip campaigns like Pardot ...

A Market Leader In Marketing Automation

What do you like best? The base framework Pardot provides for things such as forms, e-mails, landing pages, dynamic content and site search, means you have a solid platform that tightly integrates with any website CMS. Being a Web Designer, I'm always looking to customise these kinds of systems to fit our specific needs and branding requirements - Pardot allows us to do just that. With a bank of over 40 different, fully tested e-mail templates to choose from, as well as the ability ...

Very simple interface, easy to use.

What do you like best? The interface is very easy to use. It makes marketing automation (which is typically a very complex world very easy to use and understand. What do you dislike? The system lacks the ability to integrate with custom fields and/or custom deployments of salesforce.com. We struggle to create custom SFDC tasks/events. We also struggle to complete the closed-loop ROI tracking process - as most of our companies opportunity object fields are custom - and unseen by ...