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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 2621-2630 out of 3426

A

Anonymous

03/28/14

3.5 out of 5

Pardot Review

What do you like best? The UI and simplicity of the interface is great. The knowledge base articles are full of information on how to use the product. What do you dislike? When looking at campaigns, the reporting features could be a little better and easier to read. They are good right now, but an end to end type of reporting feature would be great. What business problems are you solving with the product? What benefits have you realized? One problem that we have had is running ...

Read more

A

Anonymous

03/28/14

3.5 out of 5

Easy to use and very informative. The email editor and tracking is great.

What do you like best? I like how easy it is to setup and then get data out of. What do you dislike? Its a challenge setting it up with forms for Drupal websites. The directions aren't as clear as they could be. What business problems are you solving with the product? What benefits have you realized? Tracking email open rates and click throughs. Tracking lead campaign sources and pulling them into salesforce.

A

Anonymous

03/28/14

3.5 out of 5

New user - like what I see so far!

What do you like best? Drip automation is a huge time saver and allows us to take our lead nurturing to the next level, What do you dislike? Some confusing labeling - template vs. email What business problems are you solving with the product? What benefits have you realized? Manually editing lists is time-consuming and error-prone. We're spending less time building lists and more time working on our messaging.

A

Anonymous

03/28/14

3.5 out of 5

Marketing automation made easy

What do you like best? Getting Pardot integrated into our site was fast and simple. The onboarding process with the advocate was a seamless process and the simple UI makes Pardot easy to learn. Pardot's integration with Salesforce and the connectors to Adwords, Wistia and Olark are really great. What do you dislike? My pet hate is the way native forms (iFramed into pages register as views in the prospect record. I worked out a way round this but this was a minor irritation! (I know ...

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A

Anonymous

03/28/14

3.5 out of 5

Pardot has developed quickly and is adapting to meet the needs of a SalesForce user

What do you like best? Drip campaigns. Drip campaigns. Drip campaigns. Drip campaigns. Drip campaigns. What do you dislike? Inability to easily connect SalesForce opportunities. Inability to easily connect SalesForce opportunities What business problems are you solving with the product? What benefits have you realized? Cultivating leads and score. Benefits are both. Cultivating leads and score. Benefits are both.

A

Anonymous

03/28/14

3.5 out of 5

Pardot Review

What do you like best? The UI and simplicity of the interface is great. The knowledge base articles are full of information on how to use the product. What do you dislike? When looking at campaigns, the reporting features could be a little better and easier to read. They are good right now, but an end to end type of reporting feature would be great. What business problems are you solving with the product? What benefits have you realized? One problem that we have had is running ...

Read more

A

Anonymous

03/28/14

3.5 out of 5

Easy to use and very informative. The email editor and tracking is great.

What do you like best? I like how easy it is to setup and then get data out of. What do you dislike? Its a challenge setting it up with forms for Drupal websites. The directions aren't as clear as they could be. What business problems are you solving with the product? What benefits have you realized? Tracking email open rates and click throughs. Tracking lead campaign sources and pulling them into salesforce.

A

Anonymous

03/28/14

3.5 out of 5

Great Software

What do you like best? Its easy to use , and there is good support provided. What do you dislike? If your on a basic package there are certain limitations What business problems are you solving with the product? What benefits have you realized? Its helping us communicate better with our customers and partners.

A

Anonymous

03/28/14

3.5 out of 5

Great Software

What do you like best? Its easy to use , and there is good support provided. What do you dislike? If your on a basic package there are certain limitations What business problems are you solving with the product? What benefits have you realized? Its helping us communicate better with our customers and partners.

A

Anonymous

03/28/14

3.5 out of 5

Marketing automation for a Sales Dev Rep

What do you like best? I like the daily prospect report, which shows me if anybody (who is a record in salesforce under my name makes any changes inside our app, on the site, etc. it tells me when would be the best time to reach out. What do you dislike? Sometimes the prospect report shows duplicates or current customers. Recommendations to others considering the product Check it out, it's a fantastic tool What business problems are you solving with the product? What benefits ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].