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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 2541-2550 out of 3426

A

Anonymous

03/31/14

5 out of 5

Pardot Review

What do you like best? The synching capabilities to Salesforce allow us to track activities for all of our marketing channels. It also allows us to report and analyze successful campaigns. The employees and support at Pardot are absolutely phenomenal and are always eager to help. We are so grateful to have had Kate as our implementation specialist. She always has a solution or knows who to work with at Pardot to get something fixed. I know all of the employees work like her but she is ...

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A

Anonymous

03/31/14

5 out of 5

Pardot LeadDeck is off the hook

What do you like best? Pardot has offered visibility to our online site traffic and prospects in real-time that has been a great reflection of our marketing and outbound efforts. The LeadDeck updates on IP visitors as well as named visitors is great intel for my inside sales team to gauge immediate follow up. What do you dislike? The LeadDeck with sliders seems to be a bit unstable and doesn't update as frequently. It'd be nice to have more real-time visibility into emails opened ...

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A

Anonymous

03/31/14

5 out of 5

We're "in the know" now that we have Pardot!

What do you like best? The thing I like best about Pardot is the support service. No matter what the problem is, Pardot's support team are there when I need them, ready to handle any problem I have. They're fast and reliable and I need that in a support service. What do you dislike? The only issue that I dislike is not being able to track specific links in drip program emails. This is slated as a planned fix but sometimes it feels like fixes take a long time to implement. That's about ...

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A

Anonymous

03/31/14

4 out of 5

Overall was pretty satisfied

What do you like best? Pardot is very friendly and for small team with limited resources, it didn't feel that it will make us sit and learn for long time. It is friendly and intuitive and the sales people and implementation people were very helpful and were open to packages as well as adding a-la-carte items. Good Saleforce integration We compare it to HubSpot and Marketo and were pretty content with our selection They have great drip process (workflow very easy to use, and I love ...

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A

Anonymous

03/31/14

4 out of 5

Our Marketing Dept Loves Pardot! #woo

What do you like best? I like how responsive Pardot is to our questions and problems. We use the chat function regularly, and it has proven very helpful when we're trying to get an email out and something funky happens in the editor. What do you dislike? I wish the social network connections had more functionality. As our company's social media manager, I don't even bother connecting our networks to Pardot because I don't find it useful. What business problems are you solving with ...

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A

Anonymous

03/31/14

4 out of 5

Overall was pretty satisfied

What do you like best? Pardot is very friendly and for small team with limited resources, it didn't feel that it will make us sit and learn for long time. It is friendly and intuitive and the sales people and implementation people were very helpful and were open to packages as well as adding a-la-carte items. Good Saleforce integration We compare it to HubSpot and Marketo and were pretty content with our selection They have great drip process (workflow very easy to use, and I love ...

Read more

A

Anonymous

03/31/14

4 out of 5

A cost effective way of automated marketing.

What do you like best? Easy to create nurture path campaigns to develop leads that matter. What do you dislike? The landing page templating system is too restrictive and not robust enough to create truly custom pages. What business problems are you solving with the product? What benefits have you realized? We are nurturing leads that would have otherwise gone untouched. We have more than double our overall open rate by retargeting potential leads through automation.

A

Anonymous

03/31/14

4 out of 5

Our Marketing Dept Loves Pardot! #woo

What do you like best? I like how responsive Pardot is to our questions and problems. We use the chat function regularly, and it has proven very helpful when we're trying to get an email out and something funky happens in the editor. What do you dislike? I wish the social network connections had more functionality. As our company's social media manager, I don't even bother connecting our networks to Pardot because I don't find it useful. What business problems are you solving with ...

Read more

A

Anonymous

03/31/14

4 out of 5

A cost effective way of automated marketing.

What do you like best? Easy to create nurture path campaigns to develop leads that matter. What do you dislike? The landing page templating system is too restrictive and not robust enough to create truly custom pages. What business problems are you solving with the product? What benefits have you realized? We are nurturing leads that would have otherwise gone untouched. We have more than double our overall open rate by retargeting potential leads through automation.

A

Anonymous

03/31/14

3.5 out of 5

Pardot solved some problems and helped to ID others

What do you like best? I appreciated the ease of use and excellent/super-fast customer support, as well as their documentation, which was comprehensive and digestible. What do you dislike? My client had a large NetSuite installation, and while Pardot has a native software connector to NetSuite, it was not flexible enough to handle their business requirements. Pardot was helpful as we used their API to develop a custom software connector, however -- which has been successfully deployed. ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].