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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 2521-2530 out of 3426

A

Anonymous

04/02/14

4 out of 5

Great but Needs More Automation

What do you like best? I love how easy it is to use. I use the click through report the most to see what people are clicking once they open the email. What do you dislike? I wish there was more interfacing with Netsuite. Specifically, when something is edited in NetSuite it would automatically be edited in Pardot and vice versa. Recommendations to others considering the product Overall, a great product! What business problems are you solving with the product? What benefits have ...

Read more

A

Anonymous

04/02/14

4 out of 5

Review of Pardot Marketing Automation

What do you like best? Pardot understands what to automate to make marketing more efficient. We used Marketo for several years, and switching to Pardot made our team much more efficient. Pardot support is also excellent, and they have added some of the new features we requested. What do you dislike? Speed. We incorporate Pardot forms on our websites using iframes. Sometimes the Pardot forms are very slow to load. What business problems are you solving with the product? What benefits ...

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A

Anonymous

04/02/14

5 out of 5

Pardot as a Marketing Tool

What do you like best? Pardot offers a wide variety of features that allow our company to send out both promotional campaigns to prospects as well as informational campaigns to current clients. In doing so, we are able to maintain relationships with those who already work with us as well as reach out to those individuals who are not aware of our products. I also truly enjoy all the webinars that are offered by Pardot as they are all very insightful and presented in a very ...

Read more

A

Anonymous

04/02/14

5 out of 5

Pardot as a Marketing Tool

What do you like best? Pardot offers a wide variety of features that allow our company to send out both promotional campaigns to prospects as well as informational campaigns to current clients. In doing so, we are able to maintain relationships with those who already work with us as well as reach out to those individuals who are not aware of our products. I also truly enjoy all the webinars that are offered by Pardot as they are all very insightful and presented in a very ...

Read more

A

Anonymous

04/02/14

4 out of 5

Pardot

What do you like best? Marketing automation creates a set of processes that operates independently. This allows me to focus on other initiatives while the system works for me. What do you dislike? It is a complicated product that takes some manipulating for it to be working effectively. What business problems are you solving with the product? What benefits have you realized? E-mail marketing with analytical feedback.

A

Anonymous

04/02/14

4 out of 5

Great but Needs More Automation

What do you like best? I love how easy it is to use. I use the click through report the most to see what people are clicking once they open the email. What do you dislike? I wish there was more interfacing with Netsuite. Specifically, when something is edited in NetSuite it would automatically be edited in Pardot and vice versa. Recommendations to others considering the product Overall, a great product! What business problems are you solving with the product? What benefits have ...

Read more

A

Anonymous

04/02/14

4.5 out of 5

Great Platform. Great support.

What do you like best? The setup and support. Our dedicated support rep is awesome. Super sharp - in a way that you generally just don't find. What do you dislike? There are some UX elements that need a little help. But they're working on them. And I don't mean gross UX issues--simply the ability to access or create items from certain screens. Recommendations to others considering the product The budget for the product is the only consideration. It's a great product. Make sure you ...

Read more

A

Anonymous

04/02/14

4.5 out of 5

Great Platform. Great support.

What do you like best? The setup and support. Our dedicated support rep is awesome. Super sharp - in a way that you generally just don't find. What do you dislike? There are some UX elements that need a little help. But they're working on them. And I don't mean gross UX issues--simply the ability to access or create items from certain screens. Recommendations to others considering the product The budget for the product is the only consideration. It's a great product. Make sure you ...

Read more

A

Anonymous

04/02/14

4 out of 5

Pardot

What do you like best? Marketing automation creates a set of processes that operates independently. This allows me to focus on other initiatives while the system works for me. What do you dislike? It is a complicated product that takes some manipulating for it to be working effectively. What business problems are you solving with the product? What benefits have you realized? E-mail marketing with analytical feedback.

A

Anonymous

04/02/14

4 out of 5

Great online insights

What do you like best? It's great how Pardot shows you all kinds of insights from your website, you never even thought about. The level of automatization is one of the features I like most. It saves time, gives you the right level of insights and produces valuable marketing and sales information. What do you dislike? We use Pardot for our corporate webstructure and it seems to take up some time to fully arrange the settings. What business problems are you solving with the product? ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].