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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 2511-2520 out of 3426

A

Anonymous

04/08/14

4.5 out of 5

Segment, share and smile!

What do you like best? Pardot is my first taste of marketing automation so I'm yet to discover the joys of connections (though planning to use this functionality for a forthcoming social campaign and still need to fully explore drip campaigns, but initially the ability to segment data and structure our marketing campaigns has meant much more targetted marketing and has saved alot of time. Sharing email templates with colleagues has been great for brand consistency and thumbs up to ...

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A

Anonymous

04/03/14

4 out of 5

Powerful Marketing Tool with Great Customer Support

What do you like best? Pardot is very user-friendly and easy to navigate. I have been extremely pleased with the response we have gotten from customer support whenever we have submitted a support ticket. The reporting features and integrations with Salesforce and Go to Webinar make it a useful and beneficial tool for our marketing team. Overall we have been very pleased with Pardot and it is an asset to our marketing and business development team. What do you dislike? We have had a few ...

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A

Anonymous

04/03/14

4 out of 5

Powerful Marketing Tool with Great Customer Support

What do you like best? Pardot is very user-friendly and easy to navigate. I have been extremely pleased with the response we have gotten from customer support whenever we have submitted a support ticket. The reporting features and integrations with Salesforce and Go to Webinar make it a useful and beneficial tool for our marketing team. Overall we have been very pleased with Pardot and it is an asset to our marketing and business development team. What do you dislike? We have had a few ...

Read more

A

Anonymous

04/03/14

4 out of 5

Great for Account Management and Drip Email Campagins

What do you like best? We use Pardot to send Drip Email campaigns to particular Sales Force Accounts. This making our clients feel like they are getting attention without us needing a 20 member Account Management team. I love the way we can have Pardot setup SF tasks for us, and have some emails that only go out if they didn't open the one before. What do you dislike? It's a little tricky to setup the emails. Lots of clicking around to get it right. But once it's done it's great. ...

Read more

A

Anonymous

04/03/14

4 out of 5

Great for Account Management and Drip Email Campagins

What do you like best? We use Pardot to send Drip Email campaigns to particular Sales Force Accounts. This making our clients feel like they are getting attention without us needing a 20 member Account Management team. I love the way we can have Pardot setup SF tasks for us, and have some emails that only go out if they didn't open the one before. What do you dislike? It's a little tricky to setup the emails. Lots of clicking around to get it right. But once it's done it's great. ...

Read more

A

Anonymous

04/03/14

5 out of 5

Pardot rocks for Newforma

What do you like best? We subscribed to Pardot several years ago for the core functionality of marketing automation and love it, but what I like the best is the way they are continuing to add innovative new functionality to the product. In addition, our Client Advocate, Tippi Patrick is awesome! What do you dislike? There really isn't anything I dislike about Pardot, although the one thing I would love to see them do is to have even deeper integration with Salesforce. Don't get me ...

Read more

A

Anonymous

04/03/14

5 out of 5

Pardot rocks for Newforma

What do you like best? We subscribed to Pardot several years ago for the core functionality of marketing automation and love it, but what I like the best is the way they are continuing to add innovative new functionality to the product. In addition, our Client Advocate, Tippi Patrick is awesome! What do you dislike? There really isn't anything I dislike about Pardot, although the one thing I would love to see them do is to have even deeper integration with Salesforce. Don't get me ...

Read more

A

Anonymous

04/03/14

5 out of 5

Small business feel, big impact

What do you like best? There are so many things I love about Pardot, but topping the list has to be Pardot's amazing and super reliable Support staff. The in-browser chat option is unbelievably convenient and the 'Pardot Solutions Team' hardly misses a beat! From quick html questions, to more complex questions about recommended lead nurturing techniques, I never have to wait on a response to a support ticket for an easy fix - instant gratification! What do you dislike? Honestly, ...

Read more

A

Anonymous

04/03/14

5 out of 5

Small business feel, big impact

What do you like best? There are so many things I love about Pardot, but topping the list has to be Pardot's amazing and super reliable Support staff. The in-browser chat option is unbelievably convenient and the 'Pardot Solutions Team' hardly misses a beat! From quick html questions, to more complex questions about recommended lead nurturing techniques, I never have to wait on a response to a support ticket for an easy fix - instant gratification! What do you dislike? Honestly, ...

Read more

A

Anonymous

04/02/14

4 out of 5

Review of Pardot Marketing Automation

What do you like best? Pardot understands what to automate to make marketing more efficient. We used Marketo for several years, and switching to Pardot made our team much more efficient. Pardot support is also excellent, and they have added some of the new features we requested. What do you dislike? Speed. We incorporate Pardot forms on our websites using iframes. Sometimes the Pardot forms are very slow to load. What business problems are you solving with the product? What benefits ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].