Pardot Reviews in October 2026: User Ratings, Pros & Cons

Really easy to get up and running with a full featured automation system.

What do you like best? Even without the premium package, Pardot allows us to get our news, industry insight and product information out to our contacts with minimal setup and a lot of flexibility. What do you dislike? I don't like the inability to connect to a company LinkedIn page. Currently we can only connect to a personal page. Recommendations to others considering the product Really get your CRM database in tip-top shape prior to connecting to Pardot. You'll thank yourself ...

Scott's Review

What do you like best? Helpful in tracking follow up with new/prospective customers. What do you dislike? Too many required fields but this is likely do to my company's own requirements. Recommendations to others considering the product All of these tools are what you make of them. Bad in = bad out. Take the time to input good, clean data. What business problems are you solving with the product? What benefits have you realized? Just general prospecting tracking and follow up. ...

Scott's Review

What do you like best? Helpful in tracking follow up with new/prospective customers. What do you dislike? Too many required fields but this is likely do to my company's own requirements. Recommendations to others considering the product All of these tools are what you make of them. Bad in = bad out. Take the time to input good, clean data. What business problems are you solving with the product? What benefits have you realized? Just general prospecting tracking and follow up. ...

Ease of Use

What do you like best? Pardot is the easiest Marketing Automation tool I have ever used. The use cases are numerous, and figuring out how to apply them to my business isn't rocket science, with the step by step workflow guide I can't screw it up. What do you dislike? On-boarding was a little more hands off than I would prefer. It might as well have been self guided, and self taught. I miss the chat feature because when I get stuck I want an answer quickly. Recommendations to others ...

Ease of Use

What do you like best? Pardot is the easiest Marketing Automation tool I have ever used. The use cases are numerous, and figuring out how to apply them to my business isn't rocket science, with the step by step workflow guide I can't screw it up. What do you dislike? On-boarding was a little more hands off than I would prefer. It might as well have been self guided, and self taught. I miss the chat feature because when I get stuck I want an answer quickly. Recommendations to others ...

Just what we needed

What do you like best? My company uses Pardot for many different means of marketing automation, but as the web designer and content manager, my main use involves the ability to create and utilize Pardot's forms. Of course, anything that ties into Salesforce earns big points in our favor since Salesforce is one of the driving forces behind our business. Creating web forms for the various sites that I end up working on is incredibly easy in Pardot. They have all of the basic form fields you ...

Just what we needed

What do you like best? My company uses Pardot for many different means of marketing automation, but as the web designer and content manager, my main use involves the ability to create and utilize Pardot's forms. Of course, anything that ties into Salesforce earns big points in our favor since Salesforce is one of the driving forces behind our business. Creating web forms for the various sites that I end up working on is incredibly easy in Pardot. They have all of the basic form fields you ...

Pardot is Amazing

What do you like best? The pardot support team is incredible! We had a detailed launch plan that we finished ahead of schedule due to the knowledge and dedication of the support team. Now that we can create landing pages, send automated emails and get detailed analytics, pardot has made the life of or marketing team that much easier. What do you dislike? There is a bit more HTML work than I had originally thought. What business problems are you solving with the product? What ...

Pardot is Amazing

What do you like best? The pardot support team is incredible! We had a detailed launch plan that we finished ahead of schedule due to the knowledge and dedication of the support team. Now that we can create landing pages, send automated emails and get detailed analytics, pardot has made the life of or marketing team that much easier. What do you dislike? There is a bit more HTML work than I had originally thought. What business problems are you solving with the product? What ...

Easy-to-use, Powerful and Effective

What do you like best? Pardot's tight integration with salesforce.com CRM was one of the deciding factors in choosing this application. The editor for generating email communications is easy-to-use and the scoring of prospects has helped us connect with customers that are actively responding to emails or other add-on's (such as events through Eventbrite What do you dislike? The social posting while useful is something that we have not utilised due to deploying another tool for that ...