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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 2401-2410 out of 3426

A

Anonymous

08/04/14

5 out of 5

Very User Friendly

What do you like best? We really like how user friendly Pardot is as a first timer to a marketing automation software. It's been so easy to integrate it with SalesForce & Olark and has given us a more robust reporting to understand the customer. What do you dislike? It would be nice if the phone number would format on the forms once it flows through to SalesForce. Right now we have to change everything from 4809941440 to (480 994-1440 manually. I also wish they offered a survey ...

Read more

A

Anonymous

08/01/14

5 out of 5

Pardot for Business Development

What do you like best? Pardot is a user-friendly, custom-tailored solution for developing, managing, and tracking the performance of our email marketing campaigns. Automated reports are valuable and provide much needed information. When needed, technical support is readily available and always helpful. What do you dislike? I seem to have issues with the email content editor, but this could be more of an operator error than a problem with Pardot. Recommendations to others ...

Read more

A

Anonymous

08/01/14

5 out of 5

Pardot for Business Development

What do you like best? Pardot is a user-friendly, custom-tailored solution for developing, managing, and tracking the performance of our email marketing campaigns. Automated reports are valuable and provide much needed information. When needed, technical support is readily available and always helpful. What do you dislike? I seem to have issues with the email content editor, but this could be more of an operator error than a problem with Pardot. Recommendations to others ...

Read more

A

Anonymous

07/30/14

5 out of 5

From introduction to scope of work and through implementation, the team at Pardot has been great!

What do you like best? Step-by-step implementation made it a stress-free project with weekly discussions and a guided checklist, it was easy to know what was up next. The ease of use of the interface makes navigation simple and intuitive. Should you have questions, the Pardot Knowledge Base is highly organized and very helpful. What do you dislike? Connection to SFDC could be more integrated, particularly for custom fields. Recommendations to others considering the product Pardot is ...

Read more

A

Anonymous

07/30/14

5 out of 5

From introduction to scope of work and through implementation, the team at Pardot has been great!

What do you like best? Step-by-step implementation made it a stress-free project with weekly discussions and a guided checklist, it was easy to know what was up next. The ease of use of the interface makes navigation simple and intuitive. Should you have questions, the Pardot Knowledge Base is highly organized and very helpful. What do you dislike? Connection to SFDC could be more integrated, particularly for custom fields. Recommendations to others considering the product Pardot is ...

Read more

A

Anonymous

07/29/14

5 out of 5

Easy and effective

What do you like best? Email Marketing (B2B & B2U as easy as Mail Chimp with a smart Database in the background What do you dislike? Exporting lists in CSV is not compatible with all Excel Versions What business problems are you solving with the product? What benefits have you realized? Email Marketing, Landing Pages, integration of Form via iFrames. All functions compatible in different CMS

A

Anonymous

07/29/14

5 out of 5

Easy and effective

What do you like best? Email Marketing (B2B & B2U as easy as Mail Chimp with a smart Database in the background What do you dislike? Exporting lists in CSV is not compatible with all Excel Versions What business problems are you solving with the product? What benefits have you realized? Email Marketing, Landing Pages, integration of Form via iFrames. All functions compatible in different CMS

A

Anonymous

07/23/14

5 out of 5

Pardot - A powerful marketing automation system with an intuitive user interface

What do you like best? To start, implementation was surprising easy. We switched over from Silverpop two years ago and the transition was quick and seamless. The Pardot support team continues to be the best in the industry and the intuitive UI of Pardot is unmatched. The functionality is robust and the integration with Salesforce.com is invaluable. What do you dislike? This part will be difficult to find 40 characters to discuss something I don't like. Everything is great. ...

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A

Anonymous

07/23/14

4.5 out of 5

Pardot allows us to take our marketing to the next level

What do you like best? My team adopted Pardot about a year ago and it allows us to truly track and measure our marketing campaigns. The integration with Salesforce is a big plus and we use it to report on results and measure our campaigns in a way our sales team appreciates. As marketers we are under more and more pressure to quantify what we do and Pardot is a huge first step for us in doing that. What do you dislike? As a few other reviewers have mentioned, the fact that you cannot ...

Read more

A

Anonymous

07/23/14

4.5 out of 5

Pardot allows us to take our marketing to the next level

What do you like best? My team adopted Pardot about a year ago and it allows us to truly track and measure our marketing campaigns. The integration with Salesforce is a big plus and we use it to report on results and measure our campaigns in a way our sales team appreciates. As marketers we are under more and more pressure to quantify what we do and Pardot is a huge first step for us in doing that. What do you dislike? As a few other reviewers have mentioned, the fact that you cannot ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].