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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 2371-2380 out of 3426

A

Anonymous

10/23/14

5 out of 5

Automated Marketing done right. Robust and agile.

What do you like best? Of the many things that Pardot does well, the customer support is always fantastic. While our organization continues to ask for more and more, My customer support advocate, Caitlin, has done an outstanding job learning what we're trying to accomplish and go above and beyond what would be expected. What do you dislike? Limitations on contact database. Due to the needs of our instance our contact database well exceeds the group of contacts we're engaging, but we ...

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A

Anonymous

10/23/14

4.5 out of 5

Great for our small team

What do you like best? Our small B2B field marketing team needed an automation tool that could quickly ramp up as our business was growing. Pardot matched the scale of our operation, was priced right, and was fully capable, "out of the box." We continue to turn on more functionality and work with a service provider for tighter integration with our sales team on salesforce.com. But not once have we not been able to accomplish something because the toolset wouldn't permit it. What do you ...

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A

Anonymous

10/23/14

4.5 out of 5

Great for our small team

What do you like best? Our small B2B field marketing team needed an automation tool that could quickly ramp up as our business was growing. Pardot matched the scale of our operation, was priced right, and was fully capable, "out of the box." We continue to turn on more functionality and work with a service provider for tighter integration with our sales team on salesforce.com. But not once have we not been able to accomplish something because the toolset wouldn't permit it. What do you ...

Read more

A

Anonymous

10/22/14

5 out of 5

Pardot experience

What do you like best? We started using Pardot over a year ago and its been a valuable tool in prospecting for new clients. We use it to announce webinars and mass emails. The beauty is in the analytics. We have excellent follow up on the events we post and we can prioritize our follow up work load . What do you dislike? Can think of a thing................................................................... What business problems are you solving with the product? What benefits have ...

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A

Anonymous

10/22/14

5 out of 5

Pardot experience

What do you like best? We started using Pardot over a year ago and its been a valuable tool in prospecting for new clients. We use it to announce webinars and mass emails. The beauty is in the analytics. We have excellent follow up on the events we post and we can prioritize our follow up work load . What do you dislike? Can think of a thing................................................................... What business problems are you solving with the product? What benefits have ...

Read more

A

Anonymous

10/16/14

4.5 out of 5

Pluses for Pardot!

What do you like best? The amount of customizable options to score your prospects What do you dislike? still new no dislikes yet I have been happy with everything I have used Recommendations to others considering the product Listen to your implementation specialist What business problems are you solving with the product? What benefits have you realized? lead scoring and lead gen

A

Anonymous

10/16/14

4.5 out of 5

Pluses for Pardot!

What do you like best? The amount of customizable options to score your prospects What do you dislike? still new no dislikes yet I have been happy with everything I have used Recommendations to others considering the product Listen to your implementation specialist What business problems are you solving with the product? What benefits have you realized? lead scoring and lead gen

A

Anonymous

10/15/14

4 out of 5

Great Functionality

What do you like best? Have been using Pardot for quite some time. It works just like its supposed. Automating the marketing efforts save a lot of time for the team as well. What do you dislike? Calendar and Gmail intergrations are not as great as other products. Recommendations to others considering the product Check their functional review first What business problems are you solving with the product? What benefits have you realized? Marketing automation

A

Anonymous

10/15/14

4 out of 5

Great Functionality

What do you like best? Have been using Pardot for quite some time. It works just like its supposed. Automating the marketing efforts save a lot of time for the team as well. What do you dislike? Calendar and Gmail intergrations are not as great as other products. Recommendations to others considering the product Check their functional review first What business problems are you solving with the product? What benefits have you realized? Marketing automation

A

Anonymous

10/13/14

5 out of 5

Fantastic!

What do you like best? Wonderful tool, has really improved our business What do you dislike? nothing, we love using Pardot! I have seen competitors products but nothing compares to Pardot Recommendations to others considering the product Research your competition, they won't compare What business problems are you solving with the product? What benefits have you realized? We are easily finding quality folks to target

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].