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9.4

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Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 2361-2370 out of 3426

A

Anonymous

11/04/14

5 out of 5

Easy Implementation, Great Product!

What do you like best? Fantastic customer service. One of the best implementation processes I have gone through- they ensured I was familiar with all aspects of the product and that everything was working properly on my end. What do you dislike? A few setbacks with syncing to Salesforce, but because of the great customer service there is always someone to help. What business problems are you solving with the product? What benefits have you realized? Being able to track how effective ...

Read more

A

Anonymous

11/03/14

5 out of 5

Pardot for Marketing Automation

What do you like best? Pardot is a great multi-use marketing automation tool at an incredible price point. Easy to create attractive HTML emails for email blasts, simple marketing automation logic, website traffic reporting and analysis, lead scoring, landing pages and more. You get so much in this package. Pardot's price and features puts sophisticated marketing execution and automation within reach of every size organization. Our vendors are amazed by the marketing we can execute and ...

Read more

A

Anonymous

11/03/14

5 out of 5

Pardot for Marketing Automation

What do you like best? Pardot is a great multi-use marketing automation tool at an incredible price point. Easy to create attractive HTML emails for email blasts, simple marketing automation logic, website traffic reporting and analysis, lead scoring, landing pages and more. You get so much in this package. Pardot's price and features puts sophisticated marketing execution and automation within reach of every size organization. Our vendors are amazed by the marketing we can execute and ...

Read more

A

Anonymous

10/30/14

4.5 out of 5

Pardot and Salesforce: Great Products - Better Integrated

What do you like best? We have been using Pardot for a couple of years now and are impressed with the forward-thinking enhancements that truly make our job easier, and the integration with Salesforce.com is helpful in getting the data into dashboards for high-level reporting. What do you dislike? While we have found few features lacking, I especially like the Idea Exchange where you can suggest an improvement, and users like me get to cast their votes. Recommendations to others ...

Read more

A

Anonymous

10/30/14

4.5 out of 5

Pardot and Salesforce: Great Products - Better Integrated

What do you like best? We have been using Pardot for a couple of years now and are impressed with the forward-thinking enhancements that truly make our job easier, and the integration with Salesforce.com is helpful in getting the data into dashboards for high-level reporting. What do you dislike? While we have found few features lacking, I especially like the Idea Exchange where you can suggest an improvement, and users like me get to cast their votes. Recommendations to others ...

Read more

A

Anonymous

10/28/14

5 out of 5

Pardot makes my life su much easier!

What do you like best? Pardot connects in a very natural way with Salesforce.com and so we can manage our marketing and sales development campaigns in a very aligned way across sales and marketing. What do you dislike? We should have Spanish Language Support in order to allow more people in our company to take advantage of the tool. What business problems are you solving with the product? What benefits have you realized? - Lead scoring is now possible - Lead nurturing is a no ...

Read more

A

Anonymous

10/28/14

5 out of 5

Pardot makes my life su much easier!

What do you like best? Pardot connects in a very natural way with Salesforce.com and so we can manage our marketing and sales development campaigns in a very aligned way across sales and marketing. What do you dislike? We should have Spanish Language Support in order to allow more people in our company to take advantage of the tool. What business problems are you solving with the product? What benefits have you realized? - Lead scoring is now possible - Lead nurturing is a no ...

Read more

A

Anonymous

10/28/14

5 out of 5

Robust and Clean

What do you like best? I am extremely fond of dynamic lists and html signature block tags. Before these two things, my team had to customize the same email for different senders and it would take days. Now it's a breeze! What do you dislike? I dislike that when I send a campaign to Pardot using the syncing function, it un-deletes Prospects. Since we pay based on the number of Prospects, I deleted the prospects with bounced email addresses, but if I use that sync it adds them back in ...

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A

Anonymous

10/28/14

5 out of 5

Robust and Clean

What do you like best? I am extremely fond of dynamic lists and html signature block tags. Before these two things, my team had to customize the same email for different senders and it would take days. Now it's a breeze! What do you dislike? I dislike that when I send a campaign to Pardot using the syncing function, it un-deletes Prospects. Since we pay based on the number of Prospects, I deleted the prospects with bounced email addresses, but if I use that sync it adds them back in ...

Read more

A

Anonymous

10/23/14

5 out of 5

Automated Marketing done right. Robust and agile.

What do you like best? Of the many things that Pardot does well, the customer support is always fantastic. While our organization continues to ask for more and more, My customer support advocate, Caitlin, has done an outstanding job learning what we're trying to accomplish and go above and beyond what would be expected. What do you dislike? Limitations on contact database. Due to the needs of our instance our contact database well exceeds the group of contacts we're engaging, but we ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].