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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 2271-2280 out of 3426

A

Anonymous

10/08/15

4.5 out of 5

Pardot is a Great Product

What do you like best? Simplicity of use and integrations with Salesforce. It allows us to segment all of our contacts in our database based on different criteria to deliver targeted messages and automate messages we send to specific groups based on any number of criteria. It also connects with Salesforce so reps can see all of the different engagements a prospect has had with any of our marketing, from email opens, to forms filled out and web pages visited. What do you dislike? Needs ...

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A

Anonymous

10/06/15

4.5 out of 5

The prospect tracking tools in Pardot are great for my sales team to set priorities

What do you like best? Prospect tracking tools allow my sales team to prioritize lead follow-ups What do you dislike? Would like more flexibility in creating custom reports What business problems are you solving with the product? What benefits have you realized? Better customer lead management

A

Anonymous

10/06/15

4.5 out of 5

The prospect tracking tools in Pardot are great for my sales team to set priorities

What do you like best? Prospect tracking tools allow my sales team to prioritize lead follow-ups What do you dislike? Would like more flexibility in creating custom reports What business problems are you solving with the product? What benefits have you realized? Better customer lead management

A

Anonymous

09/30/15

4.5 out of 5

Marketing Automation Pros

What do you like best? Pardot is a great product that is constantly evolving and improving. It's recent collaboration with Salesforce has made the system and its benefits even stronger. Pardot is not only easy to use, but their customer support reps and knowledge base make it even easier! Their reps are quick to respond, and always include more information than I even need - making my learning process simpler and more effective as I increase our activities with the system, and learn to ...

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A

Anonymous

09/30/15

4.5 out of 5

Marketing Automation Pros

What do you like best? Pardot is a great product that is constantly evolving and improving. It's recent collaboration with Salesforce has made the system and its benefits even stronger. Pardot is not only easy to use, but their customer support reps and knowledge base make it even easier! Their reps are quick to respond, and always include more information than I even need - making my learning process simpler and more effective as I increase our activities with the system, and learn to ...

Read more

A

Anonymous

09/21/15

4 out of 5

Great for me as a non technical user

What do you like best? - How easy it is to use templates and to create both adhoc or phased email campaigns really quickly - hot spots within link reports - Salesforce integration What do you dislike? Locations of certain things arent that intuitive but once you've used the system a few times things are easy enough to find What business problems are you solving with the product? What benefits have you realized? Freeing up markeitng ops time by devolving responsibility of email ...

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A

Anonymous

09/21/15

4 out of 5

Great for me as a non technical user

What do you like best? - How easy it is to use templates and to create both adhoc or phased email campaigns really quickly - hot spots within link reports - Salesforce integration What do you dislike? Locations of certain things arent that intuitive but once you've used the system a few times things are easy enough to find What business problems are you solving with the product? What benefits have you realized? Freeing up markeitng ops time by devolving responsibility of email ...

Read more

A

Anonymous

09/17/15

4.5 out of 5

Pardot Review

What do you like best? very easy to handle and create new marketing. great setup process. What do you dislike? We have had a really good experience so far. What business problems are you solving with the product? What benefits have you realized? better outreach and automation

A

Anonymous

09/17/15

4.5 out of 5

Pardot Review

What do you like best? very easy to handle and create new marketing. great setup process. What do you dislike? We have had a really good experience so far. What business problems are you solving with the product? What benefits have you realized? better outreach and automation

A

Anonymous

09/16/15

4 out of 5

Continually Working Marketing Automation on the Right Track

What do you like best? I like the connectivity from Pardot and Salesforce together. They are continually making changes to integrate both products and the marketing automation side of it flows well with Salesforce. I also like the ease of form creating and report viewing. Report exporting is a different story. What do you dislike? Upload and download times are far too long. It some times takes up to 24 hours to import or export a list of prospects from Pardot. The push from Salesforce ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].