Pardot Reviews in October 2026: User Ratings, Pros & Cons

Pardot is a great tool for planning, automating, executing and reporting customer touchpoints

What do you like best? Pardot has a variety of connectors with other marketing tools in the marketplace which allows me to report on all of those various applications through one source, Pardot. Our sales and executive team also really appreciate the daily visitor reports and we love that it connects seamlessly with Salesforce to keep all prospect data within the records. I'm most please with Pardot's support team and the PardotClientAdvocates above all. The frequent Advocate hours ...

Excellent and a no-brainer if you use SalewsForce

What do you like best? The integration with SalesForce provides for excellent marketing campaigns based on prospect and customer behaviour and scoring, and facilitates co-operation between Sales and Marketing Communications. The software is easy to use and the standard reports are excellent for most users. What do you dislike? Formatting of e-mails, forms and landing pages could be optimized. Recommendations to others considering the product If you use SalesForce: definitely ...

Excellent and a no-brainer if you use SalewsForce

What do you like best? The integration with SalesForce provides for excellent marketing campaigns based on prospect and customer behaviour and scoring, and facilitates co-operation between Sales and Marketing Communications. The software is easy to use and the standard reports are excellent for most users. What do you dislike? Formatting of e-mails, forms and landing pages could be optimized. Recommendations to others considering the product If you use SalesForce: definitely ...

Great tools and insight available at my fingertips.

What do you like best? I like the ability to target my prospects individually, customize every piece of marketing literature based on their needs. Being a small company I need to be able to automate as much as possible. Pardot does just that for me. It is very intuitive and the support team has been great when needed. What do you dislike? Can't think of anything I dislike. Some of the tools are found in SF but Pardot does a great job of interfacing them together. Recommendations to ...

Great tools and insight available at my fingertips.

What do you like best? I like the ability to target my prospects individually, customize every piece of marketing literature based on their needs. Being a small company I need to be able to automate as much as possible. Pardot does just that for me. It is very intuitive and the support team has been great when needed. What do you dislike? Can't think of anything I dislike. Some of the tools are found in SF but Pardot does a great job of interfacing them together. Recommendations to ...

<3 4 Pardot

What do you like best? Prospect activity tracking is by far the most powerful tool in Pardot for our organization. We learn so much about our buyers and how to deliver value to them but being able to see exactly what interests them. Scoring is also huge for us. It let's our reps know who to call and when. Now they don't even want leads if they dont have a decent score. Who would of thought a sales rep would ever turn down a lead? What do you dislike? We are growing and I wish there ...

<3 4 Pardot

What do you like best? Prospect activity tracking is by far the most powerful tool in Pardot for our organization. We learn so much about our buyers and how to deliver value to them but being able to see exactly what interests them. Scoring is also huge for us. It let's our reps know who to call and when. Now they don't even want leads if they dont have a decent score. Who would of thought a sales rep would ever turn down a lead? What do you dislike? We are growing and I wish there ...

A Complete Email Solution

What do you like best? Pardot has added a new level of professionalism to our email marketing (one-to-one and in-mass as well as helped us bring a systematic approach to communicating with prospects and customers. It's full integration with salesforce keeps all of our Contact history in one place, easily accessible by anyone in the organization. We've been able to organize and streamline prospecting strategies, follow up tasks, and after-sale communication. What do you dislike? I wish ...

A Complete Email Solution

What do you like best? Pardot has added a new level of professionalism to our email marketing (one-to-one and in-mass as well as helped us bring a systematic approach to communicating with prospects and customers. It's full integration with salesforce keeps all of our Contact history in one place, easily accessible by anyone in the organization. We've been able to organize and streamline prospecting strategies, follow up tasks, and after-sale communication. What do you dislike? I wish ...

Pardot is the best - Great Salesforce integration!

What do you like best? We have the most basic level of Pardot and it meets our current automation needs. From mass mailings to gated forms we are marketing to and capturing our leads. However, the greatest value has been to our sales team. They can easily get lead intelligence through SalesForce and have more targeted conversations. What do you dislike? I wish I could assign people to multiple campaigns, more like SalesForce. I've used lists to manage my groups, but it is not as ...