Pardot Reviews in October 2026: User Ratings, Pros & Cons

The best CRM I've ever worked with; and the customer service is even better.

What do you like best? I like how responsive the employees at Pardot are. Don't get me wrong, their product is great and does every and more that I could ever need. But their customer service has always gone above and beyond and done so in a timely manner. I couldn't ask for more. What do you dislike? Honestly, I have zero complaints about Pardot. You may roll your eyes when you first read that, but every issue I've ever had was taken into consideration by their development team and ...

The power of Salesforce + Marketing Automation

What do you like best? 3 buckets of what is best about Pardot. Salesforce Integration: Pardot's salesforce integration gives you the power of salesforce inside of marketing automation. The ability pull dynamic lists based on what is happening live in your CRM is incredible. Additional capabilities that I love is the reporting that we are able to obtain on Adwords campaigns and any utm campaign that we run. It allows us to tie these prospects directly to opportunities. Updates: ...

Solid product with great support

What do you like best? Pardot gives us complete visibility into what how each prospect has interacted with our marketing campaigns. Without that it's pretty tough to justify any marketing you do, right? Getting down to activities on the prospect level, in a seamless way from Pardot into Salesforce, has been transformative for us because we can now see which activities/campaigns are actually touching/influencing/generating leads that close with new business. Before it was hours of trying ...

Very simple and intuitive Marketing Automation Tool

What do you like best? Ability to create simple and power automation rules and couple that with the drip programs. Love tech support as well as they have answered the many questions we have timely and are easily reachable. Having the ability to search for assets is very useful and great feature. What do you dislike? Form tool can be a bit more flexible when developing a more branded look. Email edit tool works well, but can be a bit slow for some reason. Reporting is a bit lacking ...

First Time User

What do you like best? How easy it is to create an email and organize campaigns. Also the available help is amazing! There are webinars, chat feature, and other helpful tips to learn more about Pardot services. What do you dislike? Still applying the features that were learned but one thing is to test an email for spam takes a while and sometimes it doesn't even come up for each platform except Outlook. Another point to bring up is the hard and soft bounces. There were other marketing ...

Very simple and intuitive Marketing Automation Tool

What do you like best? Ability to create simple and power automation rules and couple that with the drip programs. Love tech support as well as they have answered the many questions we have timely and are easily reachable. Having the ability to search for assets is very useful and great feature. What do you dislike? Form tool can be a bit more flexible when developing a more branded look. Email edit tool works well, but can be a bit slow for some reason. Reporting is a bit lacking ...

Marketing Automation/Pardot User

What do you like best? Simple tools for designing and sending emails, but the analytics and insight you gain from them are indispensable! What do you dislike? The direct link to Salesforce is not perfect when you have Salesforce records with the same email address. Recommendations to others considering the product If you are a Salesforce user, you should certainly consider Pardot as your marketing automation tool! What business problems are you solving with the product? What ...

Fantastic Marekting Automation Platform

What do you like best? #1 The simplicity & intuitive layout of application: I have used Marketo, InfusionSoft, HubSpot, ActiveCampaign & bunch of other platforms but Pardot is the best when it comes to ease of application. #2 4x power of automation: You can either use Automation Rules, Dynamic Lists, Segmentation Rules or Automated Drip campaigns. And when you combine all 4 - you have a powerful machine that produces amazing results. #3 Form Design: It's powerful & piece of cake...! ...

Great.

What do you like best? Can track leads activities and times on each page. What do you dislike? More detail on where the lead came from. Recommendations to others considering the product Use it. You'll be more educated on clients. What business problems are you solving with the product? What benefits have you realized? More insights on what they are interested in.

Great.

What do you like best? Can track leads activities and times on each page. What do you dislike? More detail on where the lead came from. Recommendations to others considering the product Use it. You'll be more educated on clients. What business problems are you solving with the product? What benefits have you realized? More insights on what they are interested in.