Pardot Reviews in October 2026: User Ratings, Pros & Cons

The best CRM I've ever worked with; and the customer service is even better.

What do you like best? I like how responsive the employees at Pardot are. Don't get me wrong, their product is great and does every and more that I could ever need. But their customer service has always gone above and beyond and done so in a timely manner. I couldn't ask for more. What do you dislike? Honestly, I have zero complaints about Pardot. You may roll your eyes when you first read that, but every issue I've ever had was taken into consideration by their development team and ...

Great Platform

What do you like best? This platform has enabled myself and my team to expand out human bandwidth through automating a lot of previously manual tasks. We heavily use the content hosting, email marketing, marketing automation, custom landing pages, autoresponders, forms, custom redirects, and analytics to power our seed nurturing, lead generation, and lead nurturing activities. It's helped us create a stronger marketing funnel and sales pipeline leading to higher conversion rates. What ...

Great platform!

What do you like best? Sending emails is extremely easy and simple. What do you dislike? Some of the items within certain tabs are a bit confusing & I tend to forget where certain things are. What business problems are you solving with the product? What benefits have you realized? Marketing automation

Great Platform

What do you like best? This platform has enabled myself and my team to expand out human bandwidth through automating a lot of previously manual tasks. We heavily use the content hosting, email marketing, marketing automation, custom landing pages, autoresponders, forms, custom redirects, and analytics to power our seed nurturing, lead generation, and lead nurturing activities. It's helped us create a stronger marketing funnel and sales pipeline leading to higher conversion rates. What ...

Great Platform

What do you like best? This platform has enabled myself and my team to expand out human bandwidth through automating a lot of previously manual tasks. We heavily use the content hosting, email marketing, marketing automation, custom landing pages, autoresponders, forms, custom redirects, and analytics to power our seed nurturing, lead generation, and lead nurturing activities. It's helped us create a stronger marketing funnel and sales pipeline leading to higher conversion rates. What ...

Great for scaling into a small & growing business

What do you like best? It is well integrated into the entire Salesforce suite of products, and with the Gmail extension it makes it very easy to add emails to leads/contacts. The ease of use for basic needs like uploading our list of contacts and leads help us to automate our emails sent to new clients. What do you dislike? Pardot has A LOT of features and just like it's partner platforms from salesforce it can bee too much at times and clunky., but still all very useful. For the ...

Pardot Likes and Dislikes

What do you like best? I like being able to change fields in our CRM. I also love that it links to custom objects. The forms have been invaluable so far. I love our tracking on landing pages. I feel there is a good amount of automation surrounding the product. What do you dislike? I wish the custom objects did not have to be associated with leads. More lead scoring options and visibility into link tracking. Integration with more social platforms, forms, etc. I with the email design was ...

Excellent marketing automation system for small business

What do you like best? automated drip campaigns that just work; good-looking email templates that mean I don't need to pay a graphic designer; pay per year rather than pay per email What do you dislike? forms on websites don't have great visual appeal; reporting is ok but not outstanding Recommendations to others considering the product Make a solid plan around implementation, and use as much support from Pardot as you can. What business problems are you solving with the product? ...

Pardot has boosted our lead generation efforts!

What do you like best? Email tracking and website visitor tracking are my favorite aspects to Pardot as it give me insight to prospect activity that I didn't have before. What do you dislike? Along with email drip marketing campaigns, I wish Pardot gave me the ability to create "Cadences" for my inside sales team so they can plan and tailor outreach campaigns to Prospects. What business problems are you solving with the product? What benefits have you realized? We are generating ...

Power user for over 5 years

What do you like best? It is easy to use and the customer service is incredible. Also the integration with SFDC makes it very simple and seamless. What do you dislike? There is always room for improvement with any software platform. The drip programs can be better and the landing page design tool needs grids to help with aligning objects. What business problems are you solving with the product? What benefits have you realized? We have full transparency into our customers and ...