Pardot Reviews in October 2026: User Ratings, Pros & Cons

Pardot has changed the way Marketing and Sales interact

What do you like best? The scoring system, being able to nurture to a point before involving the sales team. I like the drip campaign functionality - including being able to schedule emails over a series What do you dislike? - The social media connector, it would be able to include social media posts in paralell with the email. - Don't know how to set up grading - Hard to initally set up pardot - Salesforce sync isn't great What business problems are you solving with the ...

Power user for over 5 years

What do you like best? It is easy to use and the customer service is incredible. Also the integration with SFDC makes it very simple and seamless. What do you dislike? There is always room for improvement with any software platform. The drip programs can be better and the landing page design tool needs grids to help with aligning objects. What business problems are you solving with the product? What benefits have you realized? We have full transparency into our customers and ...

GreenEarth Cleaning

What do you like best? Tracking capabilities, drip programs, and landing pages What do you dislike? The templates are great and there are a lot to choose form, but creating an email from scratch is somewhat challenging. What business problems are you solving with the product? What benefits have you realized? Understanding where our leads are coming form and exactly what they are interested in. That allows us to approach certain groups of leads from a specific perspective.

Very intuitive in functionality and capability. Really saves me time with current and new prospects.

What do you like best? I like that it gives me a report on who has been viewing my company information, and provides names/ info as to where they are located. The ability to send mass emails and track them is also a great functionality. I like the integration that it provides with salesforce. What do you dislike? I would like to see more capability to do a cadence of sending out emails based on the individual. Have a set of choices for types of emails and frequencies. Need more ...

Pardot Makes Marketing Easy

What do you like best? Easy enough for one person to manage successfully What do you dislike? Can be difficult to change information accurately (some settings are complicated. What business problems are you solving with the product? What benefits have you realized? Marketing automation + webinar email blasts + lead nurturing

The power of Salesforce + Marketing Automation

What do you like best? 3 buckets of what is best about Pardot. Salesforce Integration: Pardot's salesforce integration gives you the power of salesforce inside of marketing automation. The ability pull dynamic lists based on what is happening live in your CRM is incredible. Additional capabilities that I love is the reporting that we are able to obtain on Adwords campaigns and any utm campaign that we run. It allows us to tie these prospects directly to opportunities. Updates: ...

Very intuitive in functionality and capability. Really saves me time with current and new prospects.

What do you like best? I like that it gives me a report on who has been viewing my company information, and provides names/ info as to where they are located. The ability to send mass emails and track them is also a great functionality. I like the integration that it provides with salesforce. What do you dislike? I would like to see more capability to do a cadence of sending out emails based on the individual. Have a set of choices for types of emails and frequencies. Need more ...

Pardot has forever changed the way we do email marketing

What do you like best? The simplicity of the UI. Filters are great and lead to easier ways to manage and sort prospect data. Drip campaigns are great because before Pardot all campaigns were done manually and ever-so-often. Pardot truly helps our business stay in front of our audience and it has really helped our business grow. What do you dislike? There needs to be more room for customizations of data and reporting, especially reporting. All the time there is data I need and I goto to ...

Great experience!

What do you like best? It is fully functionally capable of meeting our needs. What do you dislike? The interface could be more like Salesforce. Recommendations to others considering the product Give it a try! What business problems are you solving with the product? What benefits have you realized? More touches with leads. Same.

Marketing Automation made easy!

What do you like best? As someone who didn't come near marketing automation (not even with a 10' pole in my previous marketing roles-- until now-- I can say that one of the best parts about Pardot is its ease of use. It's easy to create custom re-directs, schedule emails, create lists, and create reporting documents that clearly show the performance of your marketing efforts. What do you dislike? Some of the info that is on the homepage after you log in isn't 100% relevant to me. Would ...