Pardot Reviews in October 2026: User Ratings, Pros & Cons

Pardot Integration

What do you like best? The reporting is very robust, which is one of the big reasons we changed automation marketing apps to Pardot. That, and the fact that it is now a Salesforce company, so hopefully the integration is aligned more closely to Salesforce's platform. What do you dislike? It is built like Salesforce, so a lot of things aren't intuitive, and there are some things that have no work-around - you just have to use as is. Recommendations to others considering the product ...

SA Marketing

What do you like best? Easy to create nurture campaigns. Forms usually work well with all mediums. What do you dislike? No capability to filter which columns appear under a view or filter each column for better search results. Only way to prevent duplicates is with an email address. Recommendations to others considering the product Do not use for customer retention strategy - solely for lead generation. What business problems are you solving with the product? What benefits have ...

Good Marketing Automation Software but could be better

What do you like best? All of my emails and lists in one place integrated with Salesforce What do you dislike? The email builder is touchy and one wrong click you lose all your work, could be more user friendly as well Recommendations to others considering the product Make sure you are careful in the builder template, would be so much easier with the use of a wyziwig What business problems are you solving with the product? What benefits have you realized? The ability to send mass ...

SA Marketing

What do you like best? Easy to create nurture campaigns. Forms usually work well with all mediums. What do you dislike? No capability to filter which columns appear under a view or filter each column for better search results. Only way to prevent duplicates is with an email address. Recommendations to others considering the product Do not use for customer retention strategy - solely for lead generation. What business problems are you solving with the product? What benefits have ...

Good Marketing Automation Software but could be better

What do you like best? All of my emails and lists in one place integrated with Salesforce What do you dislike? The email builder is touchy and one wrong click you lose all your work, could be more user friendly as well Recommendations to others considering the product Make sure you are careful in the builder template, would be so much easier with the use of a wyziwig What business problems are you solving with the product? What benefits have you realized? The ability to send mass ...

Best Automated Email Service + Always Innovating and Listening to their Customers

What do you like best? The ease of integration with Salesforce. A/B email testing. Constant innovation and implementing new products. Listening to their customers needs to place on the product roadmap. What do you dislike? The difference between Pardot campaigns and Salesforce campaigns still stump me. Recommendations to others considering the product If you are a B2B company and use Pardot there is not other marketing automation tool you need. What business problems are you ...

Best Automated Email Service + Always Innovating and Listening to their Customers

What do you like best? The ease of integration with Salesforce. A/B email testing. Constant innovation and implementing new products. Listening to their customers needs to place on the product roadmap. What do you dislike? The difference between Pardot campaigns and Salesforce campaigns still stump me. Recommendations to others considering the product If you are a B2B company and use Pardot there is not other marketing automation tool you need. What business problems are you ...

Miracle Foundation loves Pardot

What do you like best? Pardot allows us to communicate with all of our new email subscribers, one-time donors, monthly donors, travelers, etc. in a targeted, personalized, automated way. This tool helps us maintain high engagement with less staff bandwidth and know the best time to reach out to one of our people. What do you dislike? Our level of Pardot doesn't sync well with Salesforce objects, which is where a lot of our data lives. We've been able to create work-arounds by adding a ...

Miracle Foundation loves Pardot

What do you like best? Pardot allows us to communicate with all of our new email subscribers, one-time donors, monthly donors, travelers, etc. in a targeted, personalized, automated way. This tool helps us maintain high engagement with less staff bandwidth and know the best time to reach out to one of our people. What do you dislike? Our level of Pardot doesn't sync well with Salesforce objects, which is where a lot of our data lives. We've been able to create work-arounds by adding a ...

Pardot Usage Primarly for Sales - Marketing Colab Efforts

What do you like best? The collaborative functionality with Salesforce. The ability to segment email sends, track data to individual users and see the larger picture between both platforms. What do you dislike? Learning and understanding the system took some time. There is a great deal to it, so I would highly recommend going through the training provided by Pardot. Recommendations to others considering the product Invest the time to go through the training provided by the Pardot ...