Pardot Reviews in October 2026: User Ratings, Pros & Cons

Great marketing automation for B2B

What do you like best? The tool is slowly getting better as Salesforce improves the platform to bring it to more of an enterprise level. Engagement Studio was the first step in the right direction for needed improvements. What do you dislike? There are still many basic functions that are missing, but they should be adding those soon (if they maintain the current pace. Recommendations to others considering the product Don't purchase if you need segmented leads that aren't owned by ...

quick path to getting out emails to customers

What do you like best? We were able to get started with Pardot within about a week of rampup time. We are on the basic version of Pardot and are able to provide a integrated approach with our CRM and get the info to our customers they need. What do you dislike? have to pay to upgrade in order to get custom object functionality What business problems are you solving with the product? What benefits have you realized? distributing key information to customers for events, education, and ...

Easy entry into Marketing Automation

What do you like best? Very easy to use and the implementation team is awesome. The new engagement studio is good but could have some more additional features added. What do you dislike? Would like to see more completion actions for connected apps like Eventbrite. Recommendations to others considering the product If you are ready to get started quickly in Marketing Automation, this is a great tool. Able to easily run campaigns. What business problems are you solving with the ...

Easy entry into Marketing Automation

What do you like best? Very easy to use and the implementation team is awesome. The new engagement studio is good but could have some more additional features added. What do you dislike? Would like to see more completion actions for connected apps like Eventbrite. Recommendations to others considering the product If you are ready to get started quickly in Marketing Automation, this is a great tool. Able to easily run campaigns. What business problems are you solving with the ...

quick path to getting out emails to customers

What do you like best? We were able to get started with Pardot within about a week of rampup time. We are on the basic version of Pardot and are able to provide a integrated approach with our CRM and get the info to our customers they need. What do you dislike? have to pay to upgrade in order to get custom object functionality What business problems are you solving with the product? What benefits have you realized? distributing key information to customers for events, education, and ...

Marketing Made easy

What do you like best? lead grading and drip campaign setup ease What do you dislike? nothing really. Looking forward to new dashboards Recommendations to others considering the product Great out of the box functionality. Not much cusstomization needed What business problems are you solving with the product? What benefits have you realized? drip campaigns

Great product, no matter the size of your team

What do you like best? How their UI is miles ahead of the competition and how easy of use it is. Get more done, faster and better. What do you dislike? Reporting is still their weakness, but if you use SFDC, very soon it will be a strong point. What business problems are you solving with the product? What benefits have you realized? Drip and nurturing campaigns.

Awesome Marketing Automation software

What do you like best? Customer service is awesome, they treat you very well. Application is extremely easy to use. What do you dislike? I wish they had responsive landing pages. What business problems are you solving with the product? What benefits have you realized? ROI for marketing efforts. I can tell where my leads are coming from, and seeing how much pipeline I am generating.

Great marketing automation with Pardot!

What do you like best? I like that Pardot allows me to easily create email campaigns to leads, allowing me to use completion actions and to be able to preschedule the email for a later given date. What do you dislike? I dislike that when sending a large email to our databse, I need to separate it out into multiple emails with smaller lists so that we don't get hit as "spam" if there is a large bounce rate with the entire larger list. What business problems are you solving with the ...

Great marketing automation for B2B

What do you like best? The tool is slowly getting better as Salesforce improves the platform to bring it to more of an enterprise level. Engagement Studio was the first step in the right direction for needed improvements. What do you dislike? There are still many basic functions that are missing, but they should be adding those soon (if they maintain the current pace. Recommendations to others considering the product Don't purchase if you need segmented leads that aren't owned by ...