9.4
SpotScore
Pardot Reviews in October 2026: User Ratings, Pros & Cons
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Pardot Reviews & Ratings
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Spotsaas Editor’s POV
Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more
Pardot pros and cons
Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.
Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.
Drag-and-drop tools for landing pages and emails work without technical expertise.
Analytics and reporting let teams optimize campaigns and track performance.
Steep learning curve; custom branding and advanced features require technical expertise.
Pricing is prohibitive for small and mid-sized businesses.
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Showing 1931-1940 out of 3426
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Anonymous
01/02/17
high level snapshot
What do you like best? The ability to get a glimpse of who's looking at us What do you dislike? The lack of detail, contact info, company name, etc, included Recommendations to others considering the product Good for high level info What business problems are you solving with the product? What benefits have you realized? Helping us target new leads.
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Anonymous
12/30/16
Probably Should Have Gone With Hubspot
What do you like best? The email tool is definitely very strong. If all you want to do is write emails and are already using Salesforce -- meaning you could get decent discount -- Pardot is probably the right choice. What do you dislike? The landing page tool, content personalization, a/b testing, and SEM/SEO tools are all pretty disappointing. The goal is for a tool like Pardot to enable marketing teams to focus on marketing and to let developers focus on higher value projects --- ...
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Anonymous
12/30/16
Probably Should Have Gone With Hubspot
What do you like best? The email tool is definitely very strong. If all you want to do is write emails and are already using Salesforce -- meaning you could get decent discount -- Pardot is probably the right choice. What do you dislike? The landing page tool, content personalization, a/b testing, and SEM/SEO tools are all pretty disappointing. The goal is for a tool like Pardot to enable marketing teams to focus on marketing and to let developers focus on higher value projects --- ...
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Anonymous
12/29/16
Excellent Software, Hard to Set Up
What do you like best? Pardot is an excellent software that does exactly what it's supposed to - send emails out and track user engagement and further - integrate with Salesforce. What do you dislike? Pardot is hard to set up and get that initial sync with Salesforce. While Salesforce Support has a bunch of support docs for this exact thing, they're hard to read and you can easily get confused and have a botched up sync between your Salesforce and Pardot. Recommendations to others ...
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A
Anonymous
12/29/16
Excellent Software, Hard to Set Up
What do you like best? Pardot is an excellent software that does exactly what it's supposed to - send emails out and track user engagement and further - integrate with Salesforce. What do you dislike? Pardot is hard to set up and get that initial sync with Salesforce. While Salesforce Support has a bunch of support docs for this exact thing, they're hard to read and you can easily get confused and have a botched up sync between your Salesforce and Pardot. Recommendations to others ...
Read more
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Anonymous
12/27/16
Good but not the best
What do you like best? Having worked with it for a year, I feel pardot has improved to good extent recently. I like the engagement studio the best. It also has nice syncing with salesforce. Good support! What do you dislike? Slow UI. UI is inflexible. Lot of steps are involved in sending a single mail campaign. If it can become faster it will be the best. With respect to salesforce sync what we were struggling a bit was with opportunity sync. There is no opportunity sync from pardot to ...
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A
Anonymous
12/27/16
Good but not the best
What do you like best? Having worked with it for a year, I feel pardot has improved to good extent recently. I like the engagement studio the best. It also has nice syncing with salesforce. Good support! What do you dislike? Slow UI. UI is inflexible. Lot of steps are involved in sending a single mail campaign. If it can become faster it will be the best. With respect to salesforce sync what we were struggling a bit was with opportunity sync. There is no opportunity sync from pardot to ...
Read more
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Anonymous
12/23/16
Pardot- Needs Improvement
What do you like best? The user interface is intuitive and user friendly for the most part. Also the reporting tools are lacking and could definitely be improved. What do you dislike? Difficult to deploy and the html editor has caused many issues. What business problems are you solving with the product? What benefits have you realized? Automation and management of marketing activities within Salesforce CRM.
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Anonymous
12/23/16
Pardot- Needs Improvement
What do you like best? The user interface is intuitive and user friendly for the most part. Also the reporting tools are lacking and could definitely be improved. What do you dislike? Difficult to deploy and the html editor has caused many issues. What business problems are you solving with the product? What benefits have you realized? Automation and management of marketing activities within Salesforce CRM.
A
Anonymous
12/22/16
Good but lots of room for improvement...
What do you like best? Pardot is great for creating email campaigns based on user actions, behaviours, traits, or other triggers. What do you dislike? -not 100% aligned with Salesforce -not a lot of out of the box solutions, for example simple things like double confirmed opt in for CASL compliance -tracking and lead attribution (is doable but requires a lot of work and manual spot-checks/fixes Recommendations to others considering the product We went with Pardot because we're ...
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].