Pardot Reviews in October 2026: User Ratings, Pros & Cons

Lots of power, but a horrible interface

What do you like best? The automation is great and it being a salesforce product, it works well together What do you dislike? I truly hate the interface of pardot. It is clunky, not user friendly, and can be extremely frustrating at times. You have companies that have built these built UIs where you can create amazing emails in minutes, whereas with pardot, it is difficult to make a good design when you aren't an html expert and have limited employee resources. Pardot also has not ...

Phenomenal Tool for Email Marketing

What do you like best? Pardot is incredibly simple to use - When I joined the organization, I had never used Pardot and the individuals in my position prior to me left no templates/walkthroughs, so I taught myself - and it was very simple What do you dislike? Not much - however with their 2017 release, our current CRM system will no longer function with Pardot, which clearly means we need to upgrade (not a big deal as we currently have plans to switch What business problems are you ...

Phenomenal Tool for Email Marketing

What do you like best? Pardot is incredibly simple to use - When I joined the organization, I had never used Pardot and the individuals in my position prior to me left no templates/walkthroughs, so I taught myself - and it was very simple What do you dislike? Not much - however with their 2017 release, our current CRM system will no longer function with Pardot, which clearly means we need to upgrade (not a big deal as we currently have plans to switch What business problems are you ...

Successful marketing automation

What do you like best? It is easy to use. The dashboard is helpful for quick updates. What do you dislike? I cannot think of anything that I dislike. This will have been extremely helpful to us in meeting our goals What business problems are you solving with the product? What benefits have you realized? We have a small team that is trying to reach a larger audience. The school has enabled us to integrate directly with salesforce and build our database.

Successful marketing automation

What do you like best? It is easy to use. The dashboard is helpful for quick updates. What do you dislike? I cannot think of anything that I dislike. This will have been extremely helpful to us in meeting our goals What business problems are you solving with the product? What benefits have you realized? We have a small team that is trying to reach a larger audience. The school has enabled us to integrate directly with salesforce and build our database.

Campaign and prospect management.

What do you like best? A lot of information about the prospects can be stored to increase the knowledge as they are passed through the funnel. What do you dislike? Often the navigation around the Platform is less than ideal. What business problems are you solving with the product? What benefits have you realized? Helps manage the automation part of the prospect process.

Worst Marketing Automation System

What do you like best? I used to use Marketo and since starting my new job and getting onboarded with Pardot I have come to find that it is the mot clunky automation tool I've ever used. And the integration to SalesForce and other tools in terrible as compared to Marketo. What do you dislike? SalesForce integration, set-up, campaign tracking, analytics What business problems are you solving with the product? What benefits have you realized? We are trying to automate communications ...

Campaign and prospect management.

What do you like best? A lot of information about the prospects can be stored to increase the knowledge as they are passed through the funnel. What do you dislike? Often the navigation around the Platform is less than ideal. What business problems are you solving with the product? What benefits have you realized? Helps manage the automation part of the prospect process.

Worst Marketing Automation System

What do you like best? I used to use Marketo and since starting my new job and getting onboarded with Pardot I have come to find that it is the mot clunky automation tool I've ever used. And the integration to SalesForce and other tools in terrible as compared to Marketo. What do you dislike? SalesForce integration, set-up, campaign tracking, analytics What business problems are you solving with the product? What benefits have you realized? We are trying to automate communications ...

high level snapshot

What do you like best? The ability to get a glimpse of who's looking at us What do you dislike? The lack of detail, contact info, company name, etc, included Recommendations to others considering the product Good for high level info What business problems are you solving with the product? What benefits have you realized? Helping us target new leads.