Pardot Reviews in October 2026: User Ratings, Pros & Cons

Solid tool, but lacks sufficient reporting tools/functions

What do you like best? Pardot is an excellent tool for marketers who want a fairly basic marketing automation system. I like how easy it is to send emails to our database using Pardot and rely on it for all of our email marketing efforts. Their new Engagement Studio tool has been a great addition as well. What do you dislike? Pardot doesn't have some of the reporting functionalities I would like to see, which makes it difficult to get the data I need out of Pardot without a lot of ...

Pardot Review

What do you like best? I like that it can import my contacts right there and when I add new contacts in SF it can send them directly to Pardot. I also like the way it can track open rates and email marketing results with clients. What do you dislike? It does seem a little confusing in the beginning. There is a lot of great things it can do but it would be helpful to have a sheet with everything because it can get very confusing. Recommendations to others considering the product ...

Good but has some shortcomings

What do you like best? How it integrates with Salesforce. That's the reason we chose Pardot over other automation tools. The integrations claims a lot and doesn't always deliver, but it's still better than others (Hubspot. What do you dislike? Most importantly the reporting is impossible, you can't build lists or segments based on activity only on prospect fields. I want to pull a list of people that filled out this form for this specific content piece, viewed this specific page and ...

Good but has some shortcomings

What do you like best? How it integrates with Salesforce. That's the reason we chose Pardot over other automation tools. The integrations claims a lot and doesn't always deliver, but it's still better than others (Hubspot. What do you dislike? Most importantly the reporting is impossible, you can't build lists or segments based on activity only on prospect fields. I want to pull a list of people that filled out this form for this specific content piece, viewed this specific page and ...

Pardot Review

What do you like best? I like that it can import my contacts right there and when I add new contacts in SF it can send them directly to Pardot. I also like the way it can track open rates and email marketing results with clients. What do you dislike? It does seem a little confusing in the beginning. There is a lot of great things it can do but it would be helpful to have a sheet with everything because it can get very confusing. Recommendations to others considering the product ...

Pardot Love

What do you like best? Easy to use and the features are intuitive. My favorite part is the easy to use reporting that allows my team to quickly go in and make changes to our campaigns so that they perform at top level. They also have amazing templates to make really beautiful emails and landing pages! What do you dislike? Sometimes Pardot will lose my edits even though it says that it has saved automatically. Can be extremely frustrating if you've made a lot of edits to the email. ...

Pardot Love

What do you like best? Easy to use and the features are intuitive. My favorite part is the easy to use reporting that allows my team to quickly go in and make changes to our campaigns so that they perform at top level. They also have amazing templates to make really beautiful emails and landing pages! What do you dislike? Sometimes Pardot will lose my edits even though it says that it has saved automatically. Can be extremely frustrating if you've made a lot of edits to the email. ...

Praise For Pardot

What do you like best? The most attractive feature of Pardot is that it is a Salesforce product and the way that it syncs with Salesforce - specifically lead and contact profiles. What do you dislike? Reporting feature needs major improvements. Recommendations to others considering the product Would definitely recommend a third-party organization to assist with Pardot Implementation. What business problems are you solving with the product? What benefits have you realized? ...

Praise For Pardot

What do you like best? The most attractive feature of Pardot is that it is a Salesforce product and the way that it syncs with Salesforce - specifically lead and contact profiles. What do you dislike? Reporting feature needs major improvements. Recommendations to others considering the product Would definitely recommend a third-party organization to assist with Pardot Implementation. What business problems are you solving with the product? What benefits have you realized? ...

Lots of power, but a horrible interface

What do you like best? The automation is great and it being a salesforce product, it works well together What do you dislike? I truly hate the interface of pardot. It is clunky, not user friendly, and can be extremely frustrating at times. You have companies that have built these built UIs where you can create amazing emails in minutes, whereas with pardot, it is difficult to make a good design when you aren't an html expert and have limited employee resources. Pardot also has not ...