Pardot Reviews in October 2026: User Ratings, Pros & Cons

Pardot for SMB

What do you like best? Our email deliverability rates have improved significantly since engaging with Pardot. Since we simultaneously migrated to Salesforce, we're finally working with better data. What do you dislike? Email and landing page composers still leave a bit to be desired, and integrating other plug-ins can be challenging. Recommendations to others considering the product Like every other platform, they're continuously working to upgrade system. Some of their releases ...

Pardot Review

What do you like best? Integration with Salesforce for our support and crm requirements. What do you dislike? Some items are a bit tedious as I need to have multiple windows open to do a campaign that involves email, forms and landing pages. What business problems are you solving with the product? What benefits have you realized? More automation of email campaigns and collection of contact information at industry events. Easier to set up data collection to collect CASL consent for ...

Pardot for email marketing

What do you like best? Great marketing tool for email to clients and lead Gen What do you dislike? Was very very detailed and my brain is more creative than some data marketers What business problems are you solving with the product? What benefits have you realized? We had one location for all emails and multiple campaigns. There was great reporting and analysis.

Love/Hate Relationship

What do you like best? Engagement studio is awesome (for the most part. It's easy to visualise nuture streams to keep prospects engaged, but it does take some work to get use to the setup and make sure you're building your campaigns in a way that it's easy to get usable data from. Using scoring and grading is also helpful - so you know not only how interested a lead is in your company, but with grading you can assess how interested you should be in them. What do you dislike? ...

Love/Hate Relationship

What do you like best? Engagement studio is awesome (for the most part. It's easy to visualise nuture streams to keep prospects engaged, but it does take some work to get use to the setup and make sure you're building your campaigns in a way that it's easy to get usable data from. Using scoring and grading is also helpful - so you know not only how interested a lead is in your company, but with grading you can assess how interested you should be in them. What do you dislike? ...

Robust features but tough to manage and track key marketing metrics and performance

What do you like best? The integration with Salesforce is powerful and near flawless. The lead journey is easily mapped out from a Prospect to a Customer without breaking our heads. We also loved the ease of creating landing pages and forms for any new campaign. The automation rules are really easy to setup and powerful in their use. We used automation rules to set up lead attribution, list building, notifying users etc. Well done feature. What do you dislike? The metrics are super ...

Robust features but tough to manage and track key marketing metrics and performance

What do you like best? The integration with Salesforce is powerful and near flawless. The lead journey is easily mapped out from a Prospect to a Customer without breaking our heads. We also loved the ease of creating landing pages and forms for any new campaign. The automation rules are really easy to setup and powerful in their use. We used automation rules to set up lead attribution, list building, notifying users etc. Well done feature. What do you dislike? The metrics are super ...

Pardot Customer Service

What do you like best? Access to email stats. There are many layers of this system which makes is great, but takes a long time for the onboarding process. What do you dislike? The customer support is very painful. You can't just call in and talk to customer support (unless of course you pay an extra 1K a month in your plan. Depending on your question, you will be provided several different links to figure out where your questions can get answered. Many times they will direct you to ...

Pardot Customer Service

What do you like best? Access to email stats. There are many layers of this system which makes is great, but takes a long time for the onboarding process. What do you dislike? The customer support is very painful. You can't just call in and talk to customer support (unless of course you pay an extra 1K a month in your plan. Depending on your question, you will be provided several different links to figure out where your questions can get answered. Many times they will direct you to ...

Solid tool, but lacks sufficient reporting tools/functions

What do you like best? Pardot is an excellent tool for marketers who want a fairly basic marketing automation system. I like how easy it is to send emails to our database using Pardot and rely on it for all of our email marketing efforts. Their new Engagement Studio tool has been a great addition as well. What do you dislike? Pardot doesn't have some of the reporting functionalities I would like to see, which makes it difficult to get the data I need out of Pardot without a lot of ...