Pardot Reviews in October 2026: User Ratings, Pros & Cons

Repeat Pardot User

What do you like best? It's super easy and intuitive. Getting your Pardot implemention was also very easy. They have their implementation project plan down to a science. I liked it so much that when I left one company, I bought it there too. I am an administrator and a daily user. I also like their "Office Hours" which are daily appointments when you can call in to talk with an expert. What do you dislike? The only issue that I have ever had with Pardot are their email templates which ...

Repeat Pardot User

What do you like best? It's super easy and intuitive. Getting your Pardot implemention was also very easy. They have their implementation project plan down to a science. I liked it so much that when I left one company, I bought it there too. I am an administrator and a daily user. I also like their "Office Hours" which are daily appointments when you can call in to talk with an expert. What do you dislike? The only issue that I have ever had with Pardot are their email templates which ...

Better options are out there...

What do you like best? I like their engage email feature. It empowers (for better or worse my sales team to pick and choose marketing-approved emails within Salesforce - because they live in SF and won't go to another solution. I noticed our drip campaigns would get stale or irrelevant based on some sales activity. This eliminates that. What do you dislike? Oh boy... customer service is a joke. They rely on self-service support unless you want to add to your already bloated ...

Better options are out there...

What do you like best? I like their engage email feature. It empowers (for better or worse my sales team to pick and choose marketing-approved emails within Salesforce - because they live in SF and won't go to another solution. I noticed our drip campaigns would get stale or irrelevant based on some sales activity. This eliminates that. What do you dislike? Oh boy... customer service is a joke. They rely on self-service support unless you want to add to your already bloated ...

Marketing Automation for Non-Techies

What do you like best? After brief training, I'm able to build campaigns, create email templates, populate said templates with copy, images, and hyperlinks, and deploy to custom lists. The system is very intuitive and sophisticated yet built in a manner so that non-tech based professionals can easily use it as another marketing tool. What do you dislike? Aesthetically, the design of the UI is a little dated. Also, on-demand customer support is only provided in the upper tiers of ...

Great Way to Accomplish Client Communications and Lead Nurturing

What do you like best? The reporting functionality is the best I have seen on a Marketing Automation platform. What do you dislike? I dislike the templated options that this platform offers. It doesn't allow for too many custom colors or moving around any elements without having some coding capabilities. Recommendations to others considering the product If you are primarily in the B2B market and are looking for an easy to use platform for Marketing Automation, you should give this ...

Great Way to Accomplish Client Communications and Lead Nurturing

What do you like best? The reporting functionality is the best I have seen on a Marketing Automation platform. What do you dislike? I dislike the templated options that this platform offers. It doesn't allow for too many custom colors or moving around any elements without having some coding capabilities. Recommendations to others considering the product If you are primarily in the B2B market and are looking for an easy to use platform for Marketing Automation, you should give this ...

Very powerful MAP, clean UI and ease-of-use

What do you like best? Pardot has a clean, tidy UI and follows a consistent set of workflows. No matter what action you're taking in the system, the process from idea to execution is seamless. It also (naturally has a strong integration to EE Salesforce.com. What do you dislike? At times, the CRM and MAP can get out of sync. This isn't common and can be remedied once you know what to look for and how to approach a remedy, but it does occasionally occur. One might think that the tool ...

Solid, easy-to-use system

What do you like best? I like that Pardot combines the powerful features required by today's modern marketing teams and a clean, straightforward user-interface. It makes my job and my team's job easier on a daily basis. I would recommend it to a colleague. What do you dislike? I most dislike the integration capabilities with Salesforce CRM. As a Salesforce-owned company, I would think that Pardot and Salesforce CRM would be more closely integrated. This lack of full integration creates ...

Solid, easy-to-use system

What do you like best? I like that Pardot combines the powerful features required by today's modern marketing teams and a clean, straightforward user-interface. It makes my job and my team's job easier on a daily basis. I would recommend it to a colleague. What do you dislike? I most dislike the integration capabilities with Salesforce CRM. As a Salesforce-owned company, I would think that Pardot and Salesforce CRM would be more closely integrated. This lack of full integration creates ...