Pardot Reviews in October 2026: User Ratings, Pros & Cons

A great platform depending on your use

What do you like best? It have a great email platform and offers great statistics. What do you dislike? Reporting is very limited and you will mostly be using excel to see your data (no pretty chats. Social media... you might as well use the platforms themself, especially if you promote posts. What business problems are you solving with the product? What benefits have you realized? Creating a CRM tool to connect saleforce with the marketing efforts and create full tracking.

Cool tool with lots of potential that seems a little overwhelming to unlock.

What do you like best? The ability to connect different aspects of marketing What do you dislike? Support has been iffy, sometimes not seeming to have answers to questions or issues we've run into. What business problems are you solving with the product? What benefits have you realized? It allows us to connect with our market and generate leads, and integrates into SalesForce so everything's connected.

Good interface, wish it could do more of what I wanted

What do you like best? I liked that I was able to build drip email programs easily. What do you dislike? I dislike that the program was built in a way that didn't let me segment as much as I wanted. Recommendations to others considering the product Go through the training and ask specific questions about what you want to achieve What business problems are you solving with the product? What benefits have you realized? We needed to connect our CRM, SalesForce, with a email ...

Not a well designed program

What do you like best? Ability to a/b test, and the ability to see where the recipient focused their attention in an email. What do you dislike? Design, slow application, and terrible list management Recommendations to others considering the product Be patient and organise your lists from the start. Make sure you do not make doubles of lists when using dynamic lists What business problems are you solving with the product? What benefits have you realized? Marketing to gas station ...

Good interface, wish it could do more of what I wanted

What do you like best? I liked that I was able to build drip email programs easily. What do you dislike? I dislike that the program was built in a way that didn't let me segment as much as I wanted. Recommendations to others considering the product Go through the training and ask specific questions about what you want to achieve What business problems are you solving with the product? What benefits have you realized? We needed to connect our CRM, SalesForce, with a email ...

Not a well designed program

What do you like best? Ability to a/b test, and the ability to see where the recipient focused their attention in an email. What do you dislike? Design, slow application, and terrible list management Recommendations to others considering the product Be patient and organise your lists from the start. Make sure you do not make doubles of lists when using dynamic lists What business problems are you solving with the product? What benefits have you realized? Marketing to gas station ...

Cool tool with lots of potential that seems a little overwhelming to unlock.

What do you like best? The ability to connect different aspects of marketing What do you dislike? Support has been iffy, sometimes not seeming to have answers to questions or issues we've run into. What business problems are you solving with the product? What benefits have you realized? It allows us to connect with our market and generate leads, and integrates into SalesForce so everything's connected.

Love the customizable tempates!

What do you like best? The templates - easy to sue and easy to customize. What do you dislike? Tables. Always the tables.I find they can be a little wonky sometimes. Recommendations to others considering the product Best email tool I have used! What business problems are you solving with the product? What benefits have you realized? Being able to track emails, schedule emails ahead of time, segment lists, create templates for repeat use and consistency.

Love the customizable tempates!

What do you like best? The templates - easy to sue and easy to customize. What do you dislike? Tables. Always the tables.I find they can be a little wonky sometimes. Recommendations to others considering the product Best email tool I have used! What business problems are you solving with the product? What benefits have you realized? Being able to track emails, schedule emails ahead of time, segment lists, create templates for repeat use and consistency.

Great for tracking who has interest in your product

What do you like best? I like that I can see what prospects have looked at content on our webpage that is indicative of interest in our products What do you dislike? I dislike that the scoring for prospects doesn't reset automatically over time. Sometimes prospects seem more interested than they atcually are What business problems are you solving with the product? What benefits have you realized? Solves the problem of which cold leads are more interested than others.