Pardot Reviews in October 2026: User Ratings, Pros & Cons

Pardot-Great software, but room for improvements

What do you like best? I like being able to have my team able to see who is on our website and how recent they've been on the website. I also like to be able to send out eblasts and see who has opened them. What do you dislike? I feel like it isn't very user friendly. It should be more templated and easier to navigate. Recommendations to others considering the product It will help change your business practices. What business problems are you solving with the product? What ...

Take some getting use to

What do you like best? The native integration with Salesforce / Once you have everything set up including templates, landing pages, and forms it is easy to use. What do you dislike? The leaning curve to get up and running. The template builder is not easy to use. Its better to know html and code yourself. Recommendations to others considering the product Hire a 3rd party team to set up your landing page templates and email templates. What business problems are you solving with ...

Take some getting use to

What do you like best? The native integration with Salesforce / Once you have everything set up including templates, landing pages, and forms it is easy to use. What do you dislike? The leaning curve to get up and running. The template builder is not easy to use. Its better to know html and code yourself. Recommendations to others considering the product Hire a 3rd party team to set up your landing page templates and email templates. What business problems are you solving with ...

User Friendly Marketing Automation

What do you like best? The lead is automatically loaded into salesforce. All of the clicks and success are logged into salesforce so it is easy to track what the prospect is looking for on your site. The stats on emails are awesome because you can see what day and time gets the most reach on your email. What do you dislike? Uploading the list sometimes takes a few minutes so you have to take a break from what you are working on and come back to the email you are scheduling . ...

User Friendly Marketing Automation

What do you like best? The lead is automatically loaded into salesforce. All of the clicks and success are logged into salesforce so it is easy to track what the prospect is looking for on your site. The stats on emails are awesome because you can see what day and time gets the most reach on your email. What do you dislike? Uploading the list sometimes takes a few minutes so you have to take a break from what you are working on and come back to the email you are scheduling . ...

Easy to use but the salesforce integration isn't as good as expected

What do you like best? It was easy for our team to switch from Marketo. What do you dislike? Not a huge fan of the salesforce integration and the data sync. What business problems are you solving with the product? What benefits have you realized? We are using pardot to drive and measure prospect engagement to decide who BDRs should chase down.

Useful tool but missing key simple points

What do you like best? Pardot is a comprehensive tool that allows me to do pretty much whatever I want. The service is superb and there's always a way to implement a strategy through the platform. What do you dislike? Some features are overcomplicated or require code. Things as simple as a CTA are a hassle to implement from a new-user perspective. Also, almost everything requires a separate fee, like the social media hub. What business problems are you solving with the product? What ...

Useful tool but missing key simple points

What do you like best? Pardot is a comprehensive tool that allows me to do pretty much whatever I want. The service is superb and there's always a way to implement a strategy through the platform. What do you dislike? Some features are overcomplicated or require code. Things as simple as a CTA are a hassle to implement from a new-user perspective. Also, almost everything requires a separate fee, like the social media hub. What business problems are you solving with the product? What ...

Easy to use but the salesforce integration isn't as good as expected

What do you like best? It was easy for our team to switch from Marketo. What do you dislike? Not a huge fan of the salesforce integration and the data sync. What business problems are you solving with the product? What benefits have you realized? We are using pardot to drive and measure prospect engagement to decide who BDRs should chase down.

A great platform depending on your use

What do you like best? It have a great email platform and offers great statistics. What do you dislike? Reporting is very limited and you will mostly be using excel to see your data (no pretty chats. Social media... you might as well use the platforms themself, especially if you promote posts. What business problems are you solving with the product? What benefits have you realized? Creating a CRM tool to connect saleforce with the marketing efforts and create full tracking.