Pardot Reviews in October 2026: User Ratings, Pros & Cons

Great Marketing Automation Tool

What do you like best? The form handler function is a great way for us to style our forms the way we want them but still get the relevant data into Pardot, from there, the nurturing features are great. We use Pardot to nurture out leads and then score them. When the leads reach a threshold we use the Salesforce connector to get them in Salesforce and over to our Sales team. The Salesforce integration works very well and allows us to quickly get data from Pardot into Salesforce. The new ...

Great Product

What do you like best? The best thing about this product is all the tracking we can do and all the analytics we can derive from our campaigns. It helps us better target those potential clients. What do you dislike? There are a few quirks with the social scheduling and email creation but we've been able to find work arounds for those. What business problems are you solving with the product? What benefits have you realized? We are able to see those potential clients and current ...

Great Product

What do you like best? The best thing about this product is all the tracking we can do and all the analytics we can derive from our campaigns. It helps us better target those potential clients. What do you dislike? There are a few quirks with the social scheduling and email creation but we've been able to find work arounds for those. What business problems are you solving with the product? What benefits have you realized? We are able to see those potential clients and current ...

Not a very good tool

What do you like best? I do not like much at all about Pardot. There are really no positives. What do you dislike? Social media posting limitations Cannot schedule automated emails Clunky user interface What business problems are you solving with the product? What benefits have you realized? I can schedule social media posts and send emails

Not a very good tool

What do you like best? I do not like much at all about Pardot. There are really no positives. What do you dislike? Social media posting limitations Cannot schedule automated emails Clunky user interface What business problems are you solving with the product? What benefits have you realized? I can schedule social media posts and send emails

Create E-mail Campaigns Easily and Quickly

What do you like best? I like the user-friendly platform of Pardot. It is really simple to understand the formatting for your emails, since it is a similar setup to Microsoft Word. I love the ability to transfer to HTML so that you can ensure your email's look identical on phones, tablets, and other devices. I also like that you can copy from previous emails to ensure that the overall look and formatting of your campaigns stays the same. What do you dislike? It is a little difficult to ...

Create E-mail Campaigns Easily and Quickly

What do you like best? I like the user-friendly platform of Pardot. It is really simple to understand the formatting for your emails, since it is a similar setup to Microsoft Word. I love the ability to transfer to HTML so that you can ensure your email's look identical on phones, tablets, and other devices. I also like that you can copy from previous emails to ensure that the overall look and formatting of your campaigns stays the same. What do you dislike? It is a little difficult to ...

Not the worst, certainly not the best

What do you like best? I like that it integrates with SalesForce better than any other system that I have worked with. It also has pretty decent features for drip campaigns, automation rules, etc. It is also helpful for creating tracked URLs, adding additional users, and seeing email metrics. What do you dislike? There is so much room for improvement within the system. Email templates are extremely difficult to make, landing pages are so hard to customize outside of their pre-made ...

Very Pleased with Pardot

What do you like best? I like their knowledge base the best. There are so many different aspects of learning a marketing automation platform and I've taught myself mostly everything from their Knowledge Base articles. What do you dislike? Their support is usually at capacity or offline, which is not great if you're trying to solve something quickly. What business problems are you solving with the product? What benefits have you realized? Automating emails on a larger scale through ...

Not the worst, certainly not the best

What do you like best? I like that it integrates with SalesForce better than any other system that I have worked with. It also has pretty decent features for drip campaigns, automation rules, etc. It is also helpful for creating tracked URLs, adding additional users, and seeing email metrics. What do you dislike? There is so much room for improvement within the system. Email templates are extremely difficult to make, landing pages are so hard to customize outside of their pre-made ...