Pardot Reviews in October 2026: User Ratings, Pros & Cons

Easy to use and maintain

What do you like best? I like the organization and structure of Pardot. I'm able to easily match campaigns with lists and keep track of when the campaigns are active/ inactive and how much those campaigns cost for our organization. What do you dislike? For the most part I like the engagement studio. What I dislike about it though are the details of the timing of when actions can be taken. For example, you can send an email one day then customize a rule to not take another action for a ...

Cool but Expensive

What do you like best? We used landing pages and forms that synced back with our CRM, Salesforce. We also loved the email alerts when people clicked, unsubscribed, etc. What do you dislike? It was so expensive! Also, where you would think would be the easiest was the email builder. It was not as easy as I have found Zoho email templates for example. Recommendations to others considering the product Be sure that you really need to spend this kind of money. I have replaced ...

Cool but Expensive

What do you like best? We used landing pages and forms that synced back with our CRM, Salesforce. We also loved the email alerts when people clicked, unsubscribed, etc. What do you dislike? It was so expensive! Also, where you would think would be the easiest was the email builder. It was not as easy as I have found Zoho email templates for example. Recommendations to others considering the product Be sure that you really need to spend this kind of money. I have replaced ...

Pardot Experience

What do you like best? Easy to use. Easy to navigate. Quick to pick up without a training course. What do you dislike? It has functionality that we need, but it nothing that set's itself apart from the leading Marketing Automation systems. It also is having a hard time growing to the needs of our business. It's good for smaller businesses, but as a global company with divisions all over the board, we are stretching the limits of Pardot usability. It also has odd ways of tracking ...

Pardot Experience

What do you like best? Easy to use. Easy to navigate. Quick to pick up without a training course. What do you dislike? It has functionality that we need, but it nothing that set's itself apart from the leading Marketing Automation systems. It also is having a hard time growing to the needs of our business. It's good for smaller businesses, but as a global company with divisions all over the board, we are stretching the limits of Pardot usability. It also has odd ways of tracking ...

Email marketing with Pardot

What do you like best? I like the flexibility that comes with creating email templates and landing pages. With a little bit of HTML knowledge you can really tailor your emails to your brand and personalize them so they look professional. What do you dislike? The interface could be more intuitive. It is problematic when going back and forth between Marketing tools or folders because there is no easy way to get to the last page you were on. What business problems are you solving with ...

Email marketing with Pardot

What do you like best? I like the flexibility that comes with creating email templates and landing pages. With a little bit of HTML knowledge you can really tailor your emails to your brand and personalize them so they look professional. What do you dislike? The interface could be more intuitive. It is problematic when going back and forth between Marketing tools or folders because there is no easy way to get to the last page you were on. What business problems are you solving with ...

Pardot Rocks!

What do you like best? I love how Pardot gives me options. For emails, for example, I can use builder or hard code via html. I also love how it intergrate well with Salesforce and field values can sync back and forth based off of last update. The flexibility in Pardot allows me to be creative as a database manager. Lastly, Pardot's customer service and training resources are great. I started learning Pardot, without even having the software, because of their learning resources. Today, if ...

Pardot Rocks!

What do you like best? I love how Pardot gives me options. For emails, for example, I can use builder or hard code via html. I also love how it intergrate well with Salesforce and field values can sync back and forth based off of last update. The flexibility in Pardot allows me to be creative as a database manager. Lastly, Pardot's customer service and training resources are great. I started learning Pardot, without even having the software, because of their learning resources. Today, if ...

Great Marketing Automation Tool

What do you like best? The form handler function is a great way for us to style our forms the way we want them but still get the relevant data into Pardot, from there, the nurturing features are great. We use Pardot to nurture out leads and then score them. When the leads reach a threshold we use the Salesforce connector to get them in Salesforce and over to our Sales team. The Salesforce integration works very well and allows us to quickly get data from Pardot into Salesforce. The new ...