Pardot Reviews in October 2026: User Ratings, Pros & Cons

Pardot helps us bridge the marketing / sales divide

What do you like best? Pardot allows us to take everything we're doing it marketing and make it more visible to sales and other internal stakeholders within Salesforce.com. The value of that to us cannot be overstated! We are now feeding actionable data to our sales reps on a real time basis about how their customers and prospects are interacting with marketing. It helps them prioritize and ensures our marketing efforts turn into revenue for the company! I would also add that Pardot ...

Great email softward

What do you like best? It was so easy to use and produced eye-catching, engaging emails What do you dislike? The reporting function was a little confusing at first Recommendations to others considering the product I definitely recommend having the team come in and train the staff and create custom guides for your staff. I loved the service and highly recommend this software! What business problems are you solving with the product? What benefits have you realized? A fast way to ...

Great email softward

What do you like best? It was so easy to use and produced eye-catching, engaging emails What do you dislike? The reporting function was a little confusing at first Recommendations to others considering the product I definitely recommend having the team come in and train the staff and create custom guides for your staff. I loved the service and highly recommend this software! What business problems are you solving with the product? What benefits have you realized? A fast way to ...

Great and intuitive marketing automation tool

What do you like best? I like how easy it is to learn and use. It's intelligent functions and workflows allow the user to correctly send out emails and use the other automation functions. It's clean appearance makes it very crisp and easy to understand. What do you dislike? I wish there was more functionality within the templates. I don't like how I have to create an email template to do a drip campaign in the engagement studio. It makes my templates look cluttered. Recommendations to ...

Great and intuitive marketing automation tool

What do you like best? I like how easy it is to learn and use. It's intelligent functions and workflows allow the user to correctly send out emails and use the other automation functions. It's clean appearance makes it very crisp and easy to understand. What do you dislike? I wish there was more functionality within the templates. I don't like how I have to create an email template to do a drip campaign in the engagement studio. It makes my templates look cluttered. Recommendations to ...

Great analytics and integration with Salesforce, not so great with customizing availability

What do you like best? The ease of tracking leads in Salesforce directly. What do you dislike? I am a web and graphic designer and Pardot has one of the worst email builder tools I've worked with. I normally end up building my own HTML pages or emails outside of Pardot and then import the code back into a Pardot template. Even then, the user interface to edit anything is difficult to maneuver around. What business problems are you solving with the product? What benefits have you ...

Great analytics and integration with Salesforce, not so great with customizing availability

What do you like best? The ease of tracking leads in Salesforce directly. What do you dislike? I am a web and graphic designer and Pardot has one of the worst email builder tools I've worked with. I normally end up building my own HTML pages or emails outside of Pardot and then import the code back into a Pardot template. Even then, the user interface to edit anything is difficult to maneuver around. What business problems are you solving with the product? What benefits have you ...

Solid Marketing Platform

What do you like best? The functionality is great, the platform is user-friendly and easy to use. In addition to email nurturing campaigns, we are using Pardot web forms on our website and the automation rules are seamless. We used a competitive product before and Pardot does not even compare. If you are using Salesforce as your CRM, it just makes sense to use Pardot as your marketing automation tool. It is easy to import leads (from paid lists, trade shows, etc. using a CSV file. What ...

Solid Marketing Platform

What do you like best? The functionality is great, the platform is user-friendly and easy to use. In addition to email nurturing campaigns, we are using Pardot web forms on our website and the automation rules are seamless. We used a competitive product before and Pardot does not even compare. If you are using Salesforce as your CRM, it just makes sense to use Pardot as your marketing automation tool. It is easy to import leads (from paid lists, trade shows, etc. using a CSV file. What ...

Easy to use and maintain

What do you like best? I like the organization and structure of Pardot. I'm able to easily match campaigns with lists and keep track of when the campaigns are active/ inactive and how much those campaigns cost for our organization. What do you dislike? For the most part I like the engagement studio. What I dislike about it though are the details of the timing of when actions can be taken. For example, you can send an email one day then customize a rule to not take another action for a ...