Pardot Reviews in October 2026: User Ratings, Pros & Cons

Pardot Helps Us Target Our Marketing

What do you like best? Prior to using Pardot, we could track our marketing emails, but nothing else. Pardot has allowed us to track all of our digital marketing efforts, allowing us to know how our marketing dollars are working for us. It gives us the opportunity to target and be more successful. What do you dislike? Very little. We're still relatively new customers, so we're still learning the full power of the tool, but we haven't found much to dislike. What business problems are ...

Hard to use, poor styling options when implementing the front end forms.

What do you like best? It came as part of our Salesforce package. What do you dislike? Not super user friendly, very difficult to setup campaigns, see reports or setup templates. The styling options on forms are really a pain to work with and generally just make our site not look as good as it should be. Recommendations to others considering the product Dont. What business problems are you solving with the product? What benefits have you realized? It was meant to be a cold ...

Hard to use, poor styling options when implementing the front end forms.

What do you like best? It came as part of our Salesforce package. What do you dislike? Not super user friendly, very difficult to setup campaigns, see reports or setup templates. The styling options on forms are really a pain to work with and generally just make our site not look as good as it should be. Recommendations to others considering the product Dont. What business problems are you solving with the product? What benefits have you realized? It was meant to be a cold ...

Good But needs more features

What do you like best? Can do a lot of things and integrates with Salesforce well. It can automate a lot of processes and can help assign leads. What do you dislike? Not enough analytics features and a few lacking features here and there. It also doesn't have an advanced enough email creator in my opinion. Recommendations to others considering the product You need to get Wave Analytics to get full visibility. What business problems are you solving with the product? What benefits ...

Good But needs more features

What do you like best? Can do a lot of things and integrates with Salesforce well. It can automate a lot of processes and can help assign leads. What do you dislike? Not enough analytics features and a few lacking features here and there. It also doesn't have an advanced enough email creator in my opinion. Recommendations to others considering the product You need to get Wave Analytics to get full visibility. What business problems are you solving with the product? What benefits ...

Pardot Review

What do you like best? I love the functionality of Pardot, and how simple it is to use. The user interface is self-explanatory, and allows us to enter in prospects, create new engagement studio programs, and view reports with ease. The ability to mass-assign prospects helps our business as well. We have already seen an increase in the amount of sales opportunities from Pardot! I do like the fact that Pardot is very scalable, and can continue to grow with our business as well. We have not ...

Totally Engaging

What do you like best? Insights in to what interests & engages our customers What do you dislike? As a designer in another life - more options in templates, but otherwise it is still a marvellous product. Recommendations to others considering the product Seamless with Salesforce - a powerful duo!! What business problems are you solving with the product? What benefits have you realized? Personalised and targeted comms to our Customers 'from' their local Rep - keeping that ...

Totally Engaging

What do you like best? Insights in to what interests & engages our customers What do you dislike? As a designer in another life - more options in templates, but otherwise it is still a marvellous product. Recommendations to others considering the product Seamless with Salesforce - a powerful duo!! What business problems are you solving with the product? What benefits have you realized? Personalised and targeted comms to our Customers 'from' their local Rep - keeping that ...

Pardot Review

What do you like best? I love the functionality of Pardot, and how simple it is to use. The user interface is self-explanatory, and allows us to enter in prospects, create new engagement studio programs, and view reports with ease. The ability to mass-assign prospects helps our business as well. We have already seen an increase in the amount of sales opportunities from Pardot! I do like the fact that Pardot is very scalable, and can continue to grow with our business as well. We have not ...

Access to experts

What do you like best? I've implemented several marketing automation tools (IBM Silverpop, ExactTarget, Pardot and I've found the ease of operations in Pardot the most easy to use. When I come across challenges, the Pardot Office Hours are a great resource. I'm provided access to Pardot experts in a way that suits me. It compliments the Success Community very well. What do you dislike? This is a personal preference, but the Success Community doesn't work that well for me. And that's ...