Pardot Reviews in October 2026: User Ratings, Pros & Cons

pardot basic user

What do you like best? Scheduling of emails for any given time and date... tracking of who opens emails etc What do you dislike? Technical Support is almost non existent.. cannot speak to anyone.. all done through email and you cant always get your problems out with email What business problems are you solving with the product? What benefits have you realized? Blast emails are a huge benefit instead of sending individual emails

Super service

What do you like best? I like the way Pardot is organized. It's clean and much easier to use than Marketo was. What do you dislike? I think the landing page builder could use a major overhaul. What business problems are you solving with the product? What benefits have you realized? Solving the problem of keeping our user base engaged. Can rapidly deploy new content.

Great overall tool, integrates well with salesforce

What do you like best? Works great for seeing where leads came from (organic search web visit, social post link, etc. Very good at tracking campaigns, clearly showing what marketing efforts are getting the results (for web form submissions, which is a big part of our effort. Email builder is good, would like a few more options in WYSIWYG editor, but you can edit html code to do anything as an editable template if you know html/css. Overall good integration with salesforce, back and forth. ...

Marketing Director

What do you like best? The training and support the team provides What do you dislike? The way that Pardot Campaigns are named "Campaigns" - as their function is not the same as a typical marketing "campaign" What business problems are you solving with the product? What benefits have you realized? Lead Generation. Able to finally be able to track lead gen to closed business.

Versatile Product

What do you like best? Ability to do whatever I need to do in a simple manner. What do you dislike? There are honestly not many things I dislike about Pardot. The main thing I would change is the wizzywig UX What business problems are you solving with the product? What benefits have you realized? We are effectively mailing to new customers and prospects accurately. We have realized the benefit of having easily managed expectations.

Pardot Makes Marketing Automation Easy

What do you like best? I love how easy it easy to build and update lists, template out emails and create materials for our sales team to use to nurture leads and drive sales. What do you dislike? Sometimes uploading new contacts can be clunky and I've found some issues with Pardot not recognizing that two contacts are the same person. What business problems are you solving with the product? What benefits have you realized? We are able to segment like we weren't ever able to ...

Smart, Easy-to-Use Tool

What do you like best? We switched from Silverpop, and found the interface to be much more user-friendly. Our emails look great, and reporting is easy to use and access. The ability to make custom objects based on Salesforce fields and then create lists based on this information has been really helpful. What do you dislike? We've had a couple of issues with our Salesforce connection, but our Salesforce needs are different than most other companies. Support is always helpful in trying ...

Marketing Automation

What do you like best? Pardot with salesforce makes it all what a company would want to market and sell. We are able to market, track, sell and report on our all marketing activities seamlessly. What do you dislike? Pardot only supports one domain that can be used for Vanity URLs on landing pages, it should be allowed for all of the domains on pardot. What business problems are you solving with the product? What benefits have you realized? Lead nurturing and keeping the customers ...

Great automated program

What do you like best? I like that I can set up a campaign, turn it on and let it do it's thing. What do you dislike? The social media posting option could be better. Recommendations to others considering the product Expensive but worth every penny. What business problems are you solving with the product? What benefits have you realized? Very small sales and marketing team so this does the work of an extra full time employee.

Versatile Product

What do you like best? Ability to do whatever I need to do in a simple manner. What do you dislike? There are honestly not many things I dislike about Pardot. The main thing I would change is the wizzywig UX What business problems are you solving with the product? What benefits have you realized? We are effectively mailing to new customers and prospects accurately. We have realized the benefit of having easily managed expectations.