Pardot Reviews in October 2026: User Ratings, Pros & Cons

Pardot is good with CRM integration and notifications of prospects' activities

What do you like best? 1. How well Pardot integrates with SFDC 2. The intuitive interface 3. The simplicity of creating email templates 4. The onboarding and implementation process was great too - our trainer was very helpful and friendly. What do you dislike? Reaching out support teams is not that easy and straightforward and takes time especially after it's integrated with SFDC's support system. Email marketing tools are not as easy to use as other email marketing ...

Easy to use and Look into reports

What do you like best? That the messages are easily customized and the ability to do engagement campaigns. I also like the ability to be to look into reports for all the messages. What do you dislike? Ability to include videos or similar media formats. for example, we would like to include a countdown timer into our emails. What business problems are you solving with the product? What benefits have you realized? Contact large quantities of clients

Easy to learn and use

What do you like best? I have used Marketo and Eloqua in the past and was so happy when I started to use Eloqua. The UI is so much easier and more user friendly. It has enabled our marketing team of three people to look like a giant marketing engine. What do you dislike? Some of the integration with SFDC Engage can be improved. Our reps are asking for more of a PardotLeadDeck view of their contact activities. There can definitely be improvement in enabling the sales team to easily see ...

Easy Marketing Automation

What do you like best? It's simple to set up drip campaigns and to create marketing email templates for our sales team to utilize. What do you dislike? The interface could be a little more user friendly, along with some of the features when creating emails (such as changing the colors of bullet points, etc.. Recommendations to others considering the product It's worth the investment and has made marketing to both customers and prospects so much easier and more effiecient. What ...

Easy to use and Look into reports

What do you like best? That the messages are easily customized and the ability to do engagement campaigns. I also like the ability to be to look into reports for all the messages. What do you dislike? Ability to include videos or similar media formats. for example, we would like to include a countdown timer into our emails. What business problems are you solving with the product? What benefits have you realized? Contact large quantities of clients

Great Marketing Automation Program

What do you like best? I like how intuitive it is. Even if I'm unsure on how to do something, I can easily figure it out. I use almost all features and they work great. There is also a great knowledge base and success community for any help I may need. What do you dislike? The reporting could be improved and I wish the email templates and Pardot info worked within Salesforce1. What business problems are you solving with the product? What benefits have you realized? The automation of ...

Easy to learn and use

What do you like best? I have used Marketo and Eloqua in the past and was so happy when I started to use Eloqua. The UI is so much easier and more user friendly. It has enabled our marketing team of three people to look like a giant marketing engine. What do you dislike? Some of the integration with SFDC Engage can be improved. Our reps are asking for more of a PardotLeadDeck view of their contact activities. There can definitely be improvement in enabling the sales team to easily see ...

Marketing Automation

What do you like best? Pardot with salesforce makes it all what a company would want to market and sell. We are able to market, track, sell and report on our all marketing activities seamlessly. What do you dislike? Pardot only supports one domain that can be used for Vanity URLs on landing pages, it should be allowed for all of the domains on pardot. What business problems are you solving with the product? What benefits have you realized? Lead nurturing and keeping the customers ...

Good email support, more reporting options would be welcome

What do you like best? Email upload and testing is relatively easy, top line reporting including client is simple to find What do you dislike? Some advanced reports are not possible and require downloading multiple files and manual work Recommendations to others considering the product The fact that the tracking pixel is in the bottom of the email means my newsletters opens are underreported What business problems are you solving with the product? What benefits have you realized? ...

Great overall tool, integrates well with salesforce

What do you like best? Works great for seeing where leads came from (organic search web visit, social post link, etc. Very good at tracking campaigns, clearly showing what marketing efforts are getting the results (for web form submissions, which is a big part of our effort. Email builder is good, would like a few more options in WYSIWYG editor, but you can edit html code to do anything as an editable template if you know html/css. Overall good integration with salesforce, back and forth. ...